To move your readers you must discover all
available ways of persuasion. According to Aristotle, you can persuade your
readers using three elements:
1.
Logos: The appeal to the audience’s reason.
2.
Pathos: The appeal to the audience’s emotions.
3. Ethos: The degree of confidence that the speaker’s character or
personality inspires in the readers.
Rational Appeal (Logos)
|
Emotional Appeal (Pathos)
|
Ethical Appeal (Ethos)
|
facts
case studies
statistics
experiments
logical reasoning
analogies
anecdotes
authority voices
|
belief in fairness
love
pity
greed
lust
revenge
|
trustworthiness
credibility
reliability
expert testimony
reliable sources
fairness
|
These three appeals can be used
separately, or they can be combined to increase your persuasive effect.
Whenever you argue a point in writing, you analyze your subject, topic, or
issue in order to persuade your readers to think and act in a specific way.
Do you want to learn to write effectively?
Join us for our three months intensive writing training.
Call us on 08037724431, 08054259757.
