Showing posts with label pathos. Show all posts
Showing posts with label pathos. Show all posts

Friday, May 24, 2013

Elements of Persuasion

To move your readers you must discover all available ways of persuasion. According to Aristotle, you can persuade your readers using three elements:
    1.   Logos: The appeal to the audience’s reason.
    2.   Pathos: The appeal to the audience’s emotions.
   3. Ethos: The degree of confidence that the speaker’s character or personality inspires in the readers.

Rational Appeal (Logos)
Emotional Appeal (Pathos)
Ethical Appeal (Ethos)
         facts
         case studies
         statistics
         experiments
         logical reasoning
         analogies
         anecdotes
         authority voices
         belief in fairness
         love
         pity
         greed
         lust
         revenge

          trustworthiness
   credibility
   reliability 
         expert testimony
          reliable sources
          fairness


These three appeals can be used separately, or they can be combined to increase your persuasive effect. Whenever you argue a point in writing, you analyze your subject, topic, or issue in order to persuade your readers to think and act in a specific way.
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