Elements of Persuasion

To move your readers you must discover all available ways of persuasion. According to Aristotle, you can persuade your readers using three elements:

    1.   Logos: The appeal to the audience’s reason.

    2.   Pathos: The appeal to the audience’s emotions.

   3. Ethos: The degree of confidence that the speaker’s character or personality inspires in the readers.

Rational Appeal (Logos)	Emotional Appeal (Pathos)	Ethical Appeal (Ethos)
facts          case studies          statistics          experiments          logical reasoning          analogies          anecdotes          authority voices	belief in fairness          love          pity          greed          lust          revenge	trustworthiness    credibility    reliability           expert testimony           reliable sources           fairness

These three appeals can be used separately, or they can be combined to increase your persuasive effect. Whenever you argue a point in writing, you analyze your subject, topic, or issue in order to persuade your readers to think and act in a specific way.

Do you want to learn to write effectively? Join us for our three months intensive writing training.

Call us on 08037724431, 08054259757.