Monday, August 7, 2023

How to Switch Writing Genres Successfully


Writers often lock into one genre, whether by choice, at the urging of their mentors, or simply by accident. But what if you’ve had success as a poet, but you long to give prose a try? Or maybe you’re a suspense writer who is itching to try your hand at a Western. If lately you’ve felt your writing is a bit stale, switching genres can be a great way to successfully refresh your writing career—and maybe even gain some new fans—but only if it’s done correctly!

How To Try A New Genre Without Damaging Your Writing Career

1. Read, read, and read some more! Reading like a writer is especially important when you’re preparing for a genre switch. Read a wide range of selections in your prospective new genre: established classics, offbeat contemporaries, recommendations from your friends, etc. If you’re thinking about giving poetry, short stories, or personal essays a try, browse through a selection of literary journals for pointers on what editors are currently publishing.

2. Pinpoint your strengths as a writer. Many talented writers fall out of love with writing because they try to fit the wrong mold. Sometimes the genre in which you begin your writing career doesn’t necessarily showcase your best talents. For example: You write prose but have a lyrical and rhythmic style. Give poetry a try! Or maybe you write romance novels but always get preoccupied with suspense arcs—why not try writing a mystery? After you finish your short stories, do you feel you have more to say after “THE END”? Maybe your short prose can be expanded into a novel.

3. Shake things up. Is your established readership growing bored with your work? Instead of trying to win them back with the same old tricks, wow them with something totally new! Making a drastic switch into a new genre will create intrigue, and that’s a great way to revitalize a stagnant writing career.

4. You can always switch back. Uh-oh…what if you change genres, only to realize you want to scrap your efforts and go back to your original genre? That’s okay—your efforts weren’t for naught! All the new skills you learned by trying a different genre can help breathe life into your writing style. Did historical fiction give you a newfound appreciation for research and detailed settings? Did writing poetry teach you how to create rhythm in your writing? Take those lessons back to your original genre and put them to good use!

Switching Genres Can Affect Your Marketing Strategy

Readers are creatures of habit—they expect similar styles from their favorite writers, and tend to get grumpy when those writers don’t deliver. If your change is relatively minor—a short fiction writer foraying into essays or novellas—then readers probably won’t mind. In this case, you can continue to focus your marketing efforts on your existing audience.

But if you’re making a huge genre leap—a children’s book author transitioning into adult romance or erotica—consider creating a totally new author brand. You might even want to consider using a pen name and creating new social media profiles to appeal to a new group of readers.


Culled Writer’s Relief

Why Every Writers Should Join A Writing Group


So you’ve decided you want to write. Perhaps you want to share a personal experience or record a little piece of history. There may be fascinating characters pushing at the edge of your consciousness and plot lines teasing you as they urge you to risk discovering where they may lead. Maybe you have already started down a writing path and you’ve arrived at a crossroads. Which way do you go and more importantly, how do you decide?

As an emerging children’s author, I found myself at that intersection not so long ago. After almost 20 years as a news journalist, I was eager to let loose the restraints of facts and current affairs and let my imagination take control. But I had no idea if I could do it. My first supporters were my family. They nudged me forward to the edge of the cliff – I took a leap of faith. I wrote starts of stories (and even a few endings), interesting scenes, character descriptions and a rhyming picture book text, but honestly, I was meandering around with no real direction. I knew I loved writing but I also knew I had a huge amount to learn. If I was going to make this my life I was going to need some help. Enter Zena Shapter, award-winning author and founder of Sydney’s Northern Beaches Writers’ Group (NBWG). Zena says she started the group in 2009 in order to fill her own writing needs:

“There were plenty of local support groups that acted as cheering squads for writers, but that wasn’t going to improve my writing. I wanted serious feedback; and, since I was a full-time mum, I also wanted that feedback to be free. Starting my own group was the only way to achieve all that.”

The group meets every month and after taking some time to build my courage, I made the journey to Sydney’s Manly Wharf to meet them. It is a decision that has changed my life. The NBWG is just one of many writing groups in existence and as Zena explains, they play a crucial role for writers of all genres and abilities. Since forming the NBWG, Zena is being published more frequently and has won eight national writing competitions.

“I don’t think there will ever be an end to learning and improving as a writer, so I value every interaction I have with my writers’ group – learning from others’ experiences is so very valuable,” Zena says.

After just a single meeting, I was hooked. The critiques were thorough but ultimately positive and the members were encouraging and generous with their knowledge and experience. Soon after I joined, Zena put the call out for members interested in taking part in the “Write-a-Book-in-a-day” competition, raising money for children’s cancer charities. I’m sure mine was one of the first hands in the air. Not only did our group of ten manage to write, edit, illustrate and submit an 11,000-word children’s book in just 12 hours, our story Scribbles in the Dark also won National Best Book, National Best Illustrations and we raised the most money. As I stood at the awards ceremony to receive a certificate for the book I co-authored, I dared myself to think I might be able to do this after all.

Spurred on by my success, I decided to take on another challenge – National Novel Writing Month (NaNoWriMo). This time I was flying solo and I signed up to write 50,000 words in 30 days. Once again, it quickly became clear connecting with other writers was going to be key to success.

Nick Hudson was the Sydney NaNoWriMo Municipal Liaison, and states being around other writers definitely keeps you motivated:

Knowing you’re not alone, being able to discuss your story in a welcoming environment, and sitting beside people that you don’t have to explain why you write to, all makes you feel part of something bigger.

NaNoWriMo is certainly big. In 2018, 315,000 novelists signed up for the challenge worldwide. While each region held write-ins, it was social media that tied the entire community together.

“Social media is fantastic for connecting people,” says Nick. “Checking Facebook or Twitter, those are things that people are doing anyway because they have the habit.”

Throughout the month I noticed I wasn’t alone in relying on social media to help me through the motivational dips. NaNoWriMo driven online writing marathons and sprints, combined with encouraging comments from other participants keep pushing me forward. Then as the end of the month approached, the online writing community became one giant cheer squad. Whether a person had completed 500, 5000 or 50,000 words, they were given a big pat on their virtual backs. Nick says social media helped bring people together who might otherwise never have met:

“One of the things that people discovered doing NaNoWriMo this year,” he said, “is that there’s lots of people just like them, who all want to talk about writing with someone, who go through periods of low confidence in their writing, but who persist with writing through the doubt and worry.”

I’m thrilled to say I’m one of the “winners” having passed the 50,000-word target. The first draft of my children’s fantasy series is now more than half written and I intend to have it finished early in the new year.

I think this quote, shared by Nick at the start of NaNoWriMo, sums up why being part of a writing community is so important:

Everyone you meet … knows you first and foremost as a writer.

I’m still part of the Northern Beaches Writers’ Group and the members continue to help me tear down and build my writing back up. I’ve made some fantastic writer-friends who share their successes and perhaps more importantly their rejections. Through my connections I have been appointed the editor of the Society of Women Writers NSW quarterly magazine and e-news, one of the oldest and most prestigious writer’s groups in the country. I found the right path by connecting with other writers, in person and online and I hope you do too

Credit: Writer’s Edit

5 Tips for Choosing Images for Your Book Cover


Choosing a photograph or illustration for your book’s cover can obviously be a daunting task. No matter how imaginative writers can be, visual imagination is not always included. For many authors, the fact that an entire novel requires only one picture to illustrate it is a blessing. The problem is that you still need to come up with that one picture — and it needs to be a good one. Because it’s just one picture. One. The following are a few book cover design tips to help you formulate and execute a concept for your cover’s imagery.

1. Solidify Your Ideas

Is your book about the plight of a young waitress trying to make it in the cut-throat world of fine dining while juggling her love life? If so, an illustration of a moving truck is probably not your best option for a cover graphic. Think of elements from your story that would fit well in a background image. For the story of our struggling server, a photograph of an abandoned apron could be complimented by a matchbook with a suitor’s phone number scribbled in it. Focus on items or scenes that suggest your subject matter. If you’ve hit a roadblock for image ideas, consult with a designer. The pros handle images for a living and simply leave the words to you.

2. Be Aware of Legal Issues

You may be thrilled when you use Google Image Search to locate that perfect photo for your cover, but beware — licensing issues will probably prevent you from using it. You will need to find the copyright owner (usually the photographer) and acquire written permission to use the image. Some photographers will be happy you’re using their work, some will ask you to pay a fee, and a few will flat-out refuse to let you use their work. In some cases, you may not be able to track down the copyright holder at all. Be prepared for this scenario and have a backup plan. The last thing you want is to have your book ready to go to press, only to be held up by a legal battle over an image.

3. Browse Stock Photo Websites

If you’re really lacking in inspiration for your cover, there are hundreds of stock photo websites that have plenty of imagery available. Search for words that have something to do with your story and see what pops up. You may just find yourself flooded with ideas after seeing what the internet thinks! In the best case scenario, you may even find an image that you want to use for your cover. Stock photo websites sell conditional and exclusive licenses for every image on the site, so securing rights to use one will be a breeze. If you’ve chosen a designer to work with, talk to him or her about using stock photos. They can help you through the licensing process and anything else that gets complicated.

4. Take Your Own Photographs

If you’re looking for something with a little more of a personal touch, try to create your own image. Even cell phones these days have high-resolution cameras that can take brilliant photos. There are also thousands of apps that can help you add filters and effects to the photo you’ve taken. When choosing to go this route, however, you must make sure that your photos are being taken in (and staying in) high-resolution formats, otherwise they won’t be printable. If you have a photograph that you would like to use but you’re not sure if it will work, show it to your designer. Designers can apply filters and alter photos so that they look great on a book cover.

5. Work With a Professional Designer on your Book Cover Design Tips

No matter how you end up finding and selecting the images for the cover of your book, it is advisable to work with a professional designer to put everything together. They can help you choose fonts and colors that will compliment the imagery you’ve chosen and can even adjust the images you have to better suit a book cover.

If you’re really at a loss for a cover concept, a designer can also help you get those ideas together into a cohesive presentation. You’re the author; no one expects you to be a graphic designer as well. Working with a professional can help relieve a lot of the stress that comes along with tackling this project.

Culled from Damonza

9 Strategies To Revive Your Brand


Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value.

That idea, transposed to a brand, is in reality, what commoditization is: the (slow) death of relevant value. However, there are strategies you can put in place to reverse the speed and/or pace of that commoditizing effect. Here are nine ways I outlined to a leadership forum in Malaysia recently to decommoditize your offering and reassert its branded value.

In the presentation itself, I focused on actual commodities, but the principles are in fact applicable to any brand that doesn’t command the value that it needs to, or once did:


1. Think of the product in new ways – when you redefine what something is or could be, you reframe its context and it’s much easier to redefine what it can be used for. When you stop thinking of milk as a drink, for example, and start thinking of it as a food, as Fonterra did, you change the scope of the product you’re working with in so many ways.


2. Redefine who you want to be a brand to – if the current audience places a declining level of value on it, think about who might be able to use it in ways that enable you to regain value. Starbucks redefined the value of coffee globally by making coffee hip, urbane and tailored to individual taste. Now they’re looking to do the same thing with tea. In a world that really does believe it’s seen or searched it all, discovery is a powerful consumer motive.


3. Change what it looks like – sometimes changing the value of a commodity can be as simple as changing how it appears to others. Think about the difference in pricing and perception between bottled beer and beer on tap. However, new packaging alone won’t make up for a product that doesn’t add value. What it can do is signal the unrealized value that you want consumers to take up on.


4. Formulate your offer in different ways – the water industry changed how we think of water by adding vitamins and/or carbon dioxide and then segmenting those offers to specific audiences. Today, the world spends more than $100 billion a year on bottled water. What could you do to what you have to make it more than it is right now?


5. Name it in different ways – the deer industry in New Zealand renamed its venison offering “cervena” to differentiate it from deer meat sourced from elsewhere and to make a strong country-of-origin play. If you’re selling copper and everyone else is selling copper, what can you call your copper to distinguish it from what people can source anywhere? Again – renaming alone won’t be enough. In the case of cervena, the change in name spoke to an idea that consumers were interested in, and eliminated the concern, amongst American consumers, that they were eating Bambi.


6. Package it in different ways – the red meat industry is now starting to segment its offer and to assign different perceptions of value to cuts and breeds that not too long ago would all have just been beef. Angus is a classic example. Others are packaging along ethical lines to put daylight between themselves and others and to appeal to consumers who are prepared to pay more for feel-good foods. Cage-free and free-range eggs are part of this trend. (What’s interesting for those interested in moral labeling, however, is how those terms and others can be defined in some jurisdictions. It doesn’t necessarily mean what it appears to mean.)


7. Distribute it in different ways – changing the distribution channel can be a highly effective way to transform your white label product into something valued by a more specific audience. iTunes rebuilt the value of music by reinventing the concept of the single into a single digital track and allowing people to buy the music they wanted in a new way, at a new price. Tablets are having the same effect on books and magazines – redefining how consumers access content and buy it. It’s a very different value equation than it used to be – but at least it’s a value equation.


8. Price point it in different ways – This is a particularly effective approach when combined with segmentation. Go after various parts of the market with products that demonstrate various levels of value add and are price pointed accordingly – e.g. a bulk product at a bulk price, a high end or specialized product priced at a top-end price, and a consumer-focused product that may even operate at flexible price points. Forced into what was close to a death spiral for many, the airline industry repriced to find new ways of achieving yield. First, they cemented the front-end profit by giving business and first class passengers more space and more comfort to protect margins. Then they debundled their economy offering, adding new categories like Premium Economy, cramming in more seats in cattle class and instigating fees for service that have kept the asking price low whilst charging at every point for things that were once considered included. This evolution hasn’t exactly been a success from the travelers’ point of view, but it has certainly forced a rethink on what is paid for, and how.


9. Wrap a different story around it – New storylines can change how people perceive a product. Water, beer and wine have all used stories to engage consumers and to deliver a new sense of worth. Increasingly, there are opportunities to link undifferentiated products to differentiating stories around the environment, supply chain, conduct, purpose and cause. Psychologist Dr. Norman Holland, in an interview with Stephen Denny, explains why: “When we adopt a brand for our own use, we integrate it into the stories of our daily lives.” Once integrated of course, that storied brand has new value for buyers because now it’s personal.


A note of caution. While, as outlined above, there are a number of ways to stave off deterioration and even to restore value to goods whose value has decayed, there is also no denying that the product or brand you make has a best-before date in terms of margin. Unless you assume commoditization, and continually look for ways to slow its advance or reverse its influence, it will get your brand in the end.

The key to successfully staging a resurgence in the value of your brand is to think of each of the nine tactics outlined above as a multiplier. To an extent, the more multipliers you can employ simultaneously, the greater the chances that you can relift your brand. Focus them specifically on the key needs and unmet desires of your (new) target market. So, for example:

In a market, where your brand has been painted into a corner – I might look to use these three approaches:

Think of the product in new ways X Change what it looks like X Distribute it in different ways

Or if the market you’ve traditionally targeted is treating your brand like a commodity and threatening to start a price war, I might combine these four:

Redefine who you want to be a brand to X Package it in different ways X Price point it in different ways X Wrap a different story around it

When you change how a product is viewed and accessed, you open the door to changing how it can be marketed.

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Would you like TRW Consult to help your band re-strategise? Visit this page now.


Culled from Brand Strategy Insider


Simple Tips to Help Convert Your Thoughts into Writing


 You take a walk down the street, enjoying the feel of the cool evening air. As you walk you are hit by a sudden stroke of genius; an inspiration that leaves you with an overwhelming feeling to document your thoughts.

You lie awake at night recalling some of your experiences in life and the lessons you learnt. Again, you feel the need to share; you know you have to write…

You are at an event or on a trip. It’s colourful, fun, unforgettable. You think to yourself, “why don’t I just scribble something so people would know what it feels like doing something like this or going somewhere like this”…

We could go on.

Having the inspiration to write and actually getting into the grunt work of writing are as far as the north pole is from the south. There is almost usually this gap between that inspiration to write and the actual writing.

Writing requires a whole lot of thinking; and thinking requires a whole lot of work. How to put to writing what you have thought of in your head is not as easy as it sounds. However, below are a few tips to help you get that writing done:

  1. Avoid procrastinating or you won’t ever start. Don’t wait till you are in the mood to write because you may never be. Jane Austen says: “I am not at all in a humour for writing; I must write on till I am.

 

  1. Have a notepad where you put down those thoughts in your head; they don’t have to be perfectly written, it’s just you putting them down immediately they come so you don’t miss out on any of those “Eureka!” moments. You may decide to go see a movie or something and come back to them later. The beautiful thing about this part of writing is that as you jot down, new ideas that would connect the dots might just come your way.

 

  1. You don’t have to start at the beginning, if you don’t want to. You could start from the most interesting part. You could start from the easiest part, if the most interesting isn’t; this way you settle in with ease. You could also decide to do the dirty jobs first! That way, again, it can only get easier along the way.

 

  1. After you are done with (3) above, you can now do a draft of how you want your work to appear and then the second draft. Review your work and then give it out to a trusted hand for review.

These are four sure proof ways of getting that writing done. Do you have any other tips or tricks up your sleeve you would like to share? Please, drop a comment below.

Thursday, August 3, 2023

From Writer to Renowned Author: Four Steps to Building an Unbeatable Personal Brand


As a writer, your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to a timid brand.

As a writer and an aspiring author, your personal brand is just as important as the books you have written. Every author should have a band of loyal followers. The question is how do you become more recognized? How do you build your influence and following? If you’re looking to build your personal brand, here are four easy steps that will take you from being a mere writer to a renowned author.

  1. Be Authentic

Your brand should be a reflection of who you are. What do you believe? What do you stand for? What are your strengths and core competences? These should also be evident in your writing.

Building a personal brand starts by developing an understanding of your true self and then sharing that with the world. Take your masks off and don’t be afraid of being vulnerable.

No use planning to be an author if you have nothing to say. But you do, don’t you? So, get started.

  1. Write! Write! Write!

Begin to write thought leadership articles and books. Discover your niche and dive into the deep.

Getting an “in” with the media, online publishers and publications can provide you the platforms you need to establish your brand. Every outlet you build a connection with increases your brand authority.

Believe it or not; people read. And the more they read your thoughts, the more likely they are to buy into your brand.

  1. Build Your Online Presence

Do a Google search on yourself and see what pops out. Is that what and how you want to be known? Monitoring your online presence is just as vital as creating one.

Do you have social media profiles? Do they present you in the best light possible, and make you look professional?

Do you have a website for your personal brand? One of the best ways to rank in search for your name is to build a website. This gives you considerably more control over your online presence than social media

  1. Engage Sons of Issachar Concepts as Your Brand Consultant

Odds are you already know how important it is to stay on top of your game and, as you gear up to defining who you are and what people should know about you, it is also important to work with professionals who are equipped to help create and manage that brand.

Sons of Issachar Concepts is a transformational firm that offers Strategy, Publishing, Process Improvement and Life-Enhancement services to an elite crop of individuals and corporate establishments. We are poised to take you from thoughts to prints and then to massive sales with our amazing services and offerings.

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For enquiries, contact us here.

How to Use Tone and Mood Effectively to Create an Evocative Story


Tone and mood are two powerful elements of writing that affect how readers feel.

Tone tells us a lot about characters – a protagonist whose tone is mostly sarcastic, for example, might seem jaded. Mood is closely tied to place. The atmosphere of a story setting, how characters feel about it, affects the mood.

Examples of tone: ‘The Yellow Wallpaper’ by Charlotte Perkins Gilman

‘The Yellow Wallpaper’ (1892) by the 19th Century American author, Charlotte Perkins Gilman, offers strong examples of tone. In the story, the narrator’s tone is initially cheerful. She describes the ‘colonial mansion’ she and her husband John share for the summer:

‘A colonial mansion, a hereditary estate, I would say a haunted house, and reach the height of romantic felicity – but that would be asking too much of fate! Still I would proudly declare that there is something queer about it.’

As the story progresses, however, the narrator’s optimistic tone changes. We see that John is controlling towards her, and she becomes increasingly obsessed with the idea that there is a woman imprisoned behind the ‘strangest yellow’ wallpaper. She starts to imagine it has a terrible odor:

‘Now we have had a week of fog and rain, and whether the windows are open or not, the smell is here.

It creeps all over the house.

I find it hovering in the dining-room, skulking in the parlor, hiding in the hall, lying in wait for me on the stairs.’

The narrator’s tone becomes fearful. The verbs she uses contribute to the anxious tone and fearful mood (the smell ‘creeps’ and ‘lies in wait’, suggesting sneakiness and malevolence).

Shifts in tone throughout the story create an increasingly dark tone and mood. This matches the plot events, as the woman’s identity blurs and the viewpoint narrator becomes the creeping woman living behind the yellow wallpaper.

Examples of mood: ‘The Fall of the House of Usher’ by Edgar Allan Poe

Edgar Allan Poe’s famous short story ‘The Fall of the House of Usher’ (1839) is a classic example of American Gothic fiction. It’s full of great examples of mood in writing. Poe is a master of conjuring a gloomy, eerie atmosphere. Consider his opening:

‘During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country, and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher.’

Mood in writing is ‘the way a group of people feel about something; the atmosphere in a place or among a group of people’ (OED). The way the atmosphere of a place affects feeling is clear in Poe’s opening. Poe chooses adjectives such as ‘dull,’ ‘dark’ and ‘soundless’ to create an oppressive, stagnant atmosphere. He makes this mood explicit when he uses the adverb ‘oppressively’ to make the clouds seem weighted down; too close.

The mood of Poe’s story gets darker still as the narrator describes the house where his ailing childhood friend Roderick Usher and his sister Madeleine live:

‘Its principal feature seemed to be that of an excessive antiquity. The discoloration of ages had been great. Minute fungi overspread the whole exterior, hanging in a fine tangled web-work from the eaves […]’

The mood of neglect and dank darkness continues. The faded quality of the house and the ‘tangled webwork’ of fungus growing over it both add to the mood of abandoned neglect. Poe chooses his adjectives well, creating a consistent tone of gloom, which prepares us for the paranormal , morbid goings on at the house. The mood of the story contributes an eerie feeling that supports its bizarre events (later, the narrator helps his friend entomb his sister, which in turn leads to his friend’s dramatic death).

How can you use tone and mood in your writing to enrich your novel?

5 tips for creating effective tone and mood

1. Choose verbs and adverbs that add tone and mood

The words you use to describe your characters’ actions colour how we read them, contributing to tone and mood. In ‘The Yellow Wallpaper’, for example, the verbs Charlotte Perkins Gilman uses, as her narrator’s sanity dissolves, become increasingly ominous.

Her narrator describes the smell of the wallpaper as ‘creeping’ and ‘lying in wait’. These verbs of ambush and stealth effectively create an anxious tone, showing the narrator’s increasing unease.

When describing characters’ actions:

  • Use strong, standalone descriptive verbs rather than verbs with adverbs where possible. To imply stealth, ‘she crept’ is clearer and more visual than ‘she walked sneakily’
  • Think about the tone you want to achieve in a scene and list verbs you could use (for example, if you want a violent tone in a conflict scene, write down options such as ‘crushed’, ‘shoved’, ‘bellowed’, ‘slammed’, etc.)

2. Use adjectives that create strong mood in descriptions

In ‘The Fall of the House of Usher’, Poe’s adjective choices consistently build the mood. The sombre, dark tone of his story fits its eerie, paranormal subject matter. Adjectives suggesting decay and entrapment are everywhere, from the way Poe describes the fungi covering the house as ‘tangled’ to his description of the ‘dreary’ countryside. He also uses the word ‘oppressively’ to describe how low the clouds in his landscape hang, making even the clouds seem to have some darker purpose.

To bolster mood with description:

  • Use related adjectives and imagery to create and sustain mood. Poe’s description pairs imagery of damp with imagery of overgrowth, from the word ‘dank’ (meaning ‘unpleasant damp and cold’) to the cobweb-like description of the fungus covering the house
  • Favour emotive describing words: Even when adjectives are synonyms, one is often emotively much stronger. Compare ‘small’ and ‘minute’ (minute literally means ‘chopped small’, from its Latin root). Describing a character who lives in a ‘minute’ rather than ‘small’ house truly creates a sense of how poky and uncomfortable the place is

3. Change tone and mood to highlight plot and character development

In a story like ‘The Yellow Wallpaper’, we see how effectively changes of tone and mood can underscore plot development. The narrator’s changing tone reflects her worsening psychological state. Think about ways you can change the way a character speaks or narrates to underscore their shifting experience.

Take a character who is nervous before a first date, for example. They might narrate in shorter, more scattered phrases as the encounter approaches, suggesting their racing thoughts.

4. Exploit a mismatch between tone and mood for dramatic or comical effect

In some scenarios, creating a mismatch between tone and mood is a useful technique. In a horror story about a haunted house, for example, you could first create a creepy tone describing the house from an omniscient narrator’s viewpoint, then contrast this with a lighter tone when a group of joking kids entering the house on a dare (this is a cliche of the haunted house trope). This mismatch is effective because the prior mood creates expectations in us as readers. We want to shout at the kids, ‘Get out!’

This approach to tone and mood – contrasting the two – is an effective technique for showing characters who are oblivious to impending situations. It isn’t only effective for creepy situations. Consider a romantic example:

Character Ted is about to propose to Charlotte, and has chosen a romantic setting. Charlotte has no inkling of his intention.

You might describe and evoke the romantic setting Ted has painstakingly created. Yet you could also contrast this romantic mood with dialogue that is the opposite of romantic. Perhaps Charlotte is grumpy and beligerent, in an argumentative frame of mind due to a bad day at work.

This scenario and the contrast between the clearly romantic mood of the setting (and our knowledge of Ted’s plans) and the conversation could make the proposal scene comical, bordering on farce. The contrast between tone and mood also creates dramatic tension. We empathize as poor Ted strives to create the romantic interaction he imagined.

5. Create and keep a cheat sheet of good examples of tone and mood

When you’re reading, if an author writes a phrase or passage that creates an effective tone or mood, write it down. Keep a book of extracts that demonstrate different types of tone and mood (for example ‘gloomy’, ‘cheerful’, ‘romantic’ and so forth). The simple act of consciously copying out what works in other authors’ work (and jotting down why) will help you to create better tone and mood yourself.

Culled from Now Novel

Wednesday, August 2, 2023

5 Ways to Launch Your Project


Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products may not be the whole cause of the failure the statistics talk about, but it definitely goes a long way to determine whether your product will succeed in the market or not.

In the past, people only depended on having a PR team to set up a tour of the product launch. On the big day, they meet up with reporters and read out a monotonous press release about the product and go back home and wait for the reporters to do the rest. This continued until social media came and then Steve Jobs revolutionised how this should be done. Steve Jobs handled each product launch for Apple in an artistically subtle way that marketers and brand experts have considered the ‘Steve Jobs’ formula of product launch. Each launch he handled is believed to have boosted the market sales for Apple products and elevated the brand.

Here are 5 ways to launch your product like Steve Jobs:

1. The Product Launch Should be about Consumers: A drop of honey catches more flies than a gallon of gall; so, if you must win the attention of customers, you must, first of all, convince them that you care about their needs and make the product launch all about how the product helps to solve their problems in one way or the other. This is very different from the way most product launches focus on the specifications of the products without analysing how the product helps make the life of consumers easier. Steve Jobs exhibit this principle in every Apple launch he managed. He never focused on iPhone’s screen resolution or its camera because these are facts that consumers will see on the manual or Apple’s website. He rather spoke eloquently about how the product affects the life of the consumer. He talked about consumer’s pursuit of simplicity, style, and productivity and how the phone fits into their deepest desires.

2. You Need Social Media Influencers: one thing Apple does best is to keep everyone talking about their products long before the launch date. This, in a way, sustains the conversation about the new product for a long time that on the day of the launch, it makes it quite easier to get press on the launch. For Apple, you will read bloggers’ reviews about what the product might do, and not what it can do. This is definitely because of the reputation Apple has for breaking new grounds. You may say, ‘Oh, but, I am not Apple’. Yes, this only means there are other ways of going around this. You can give your product to social media influences to try it for free and write a review about it. Aha!

3. Be Unique: One way of getting people to talk about your product is to revolutionise your product in a way that your competitors will be struggling to catch up with you. This way, you don’t need to pursue the press to report about your next product, because they will pursue you as they realise that your product is the real news. Apple uses this strategy in the way it has shown that it is not afraid to change the game in the industry. So when there is a press buzz around their launch, it is because the public knows that they are the real deal. Your product doesn’t have to be Apple to be unique, it just has to give consumers the picture of a future they will like to live in and the product launch will drive its own buzz.

4. Turn the Product Launch into an Event: another lesson that we can learn from Steve Jobs is the way Apple places great importance on the launching event. They don’t settle for a boring press release telling us about the product; instead, you see Steve Jobs on stage taking time to explain the benefits of the product to consumers. You should also turn your launch into an event.

5. Try Apple’s Version of a Sneak Peek: Apple is known to protect its product secret with all its might. In the past, it had even gone the length of totally denying a product it was developing because of leaks. However, one thing it has also down when they have a product launch in the offing is to release minute details about the products to whet the appetite of their customers. You too can do the same to sustain the suspense in your product launch for a long time.Above all, you can let us handle the planning and marketing strategy for your new product. 

Contact TRW Consult today.

How to Author a Page-Turner


Some books keep you awake till the early hours, while others gather dust by your bedside. If you’ve read a book that captivated you, so much so you couldn’t summon the heart to put it down, and you often find yourself reading it well into the night, or turning to it the moment you find yourself alone, then you know a page turner. Most readers might agree that an engrossing book, a book that lets you get lost in it, is a jewel.

The dream of every author, we think, is to write a book that readers can’t put down. As an author, perhaps the biggest compliment you can get is to hear “Oh, I couldn’t get enough sleep, I was up all night reading your book!”. It’s an amazing thing that would make any author’s heart swell, but how do you author a page turner?

Many page turners are thrillers but they are far from limited to that genre. Nor are they defined by size: George R. R. Martin’s A Storm of Swords (part of the A Song of Ice and Fire series) has over a thousand pages yet many readers were unhappy to get to the last one.

So, what is in a page turner? We might not be able to say definitively (who can?), but we can give you a few pointers to help you on your journey towards authoring one.

Narrative style
To captivate your reader, you must consider your narrative style very carefully. You’ll want to give fitting descriptions for most things but they should be of moderate length; too much description can be a huge turnoff for readers if it derails the story from the plot. But if you’re doing some significant world-building (for instance, in a mythopoeic work), or if the inviting feature of your story is centred around creating a particular atmosphere or mood, then your descriptions become central to your work; they become the key to absorbing your readers and pulling them into your work.

Also, through the narrative style, you should create tension by introducing character flaws. Let each character have their own strengths and weaknesses; let them have their own nature – so they won’t just be obscure figures in your story; they’ll come alive. Creating personal and interpersonal conflict – that is, tension within a character, and between two characters, or among several – will generate excitement, apprehension and anticipation. It’ll keep the readers going. You don’t want them tossing the book behind their couch, do you!

Suspense
The use of suspense will always be a classic for keeping readers on their toes. You need to make your readers unable to predict the story. If they can, they’ll turn off. Conceal important information for as long as you can. Additionally, space out key plot points and bombshells. Drag tension in the story; let it mount slowly while you fit descriptions of the environment and the characters’ feelings in between. Here’s an example from J. R. R. Tolkien’s The Fellowship of the Ring:

When he looked back he found that he was alone: the others had not followed him.
‘Sam!’ he called. Pippin! Merry! Come along! Why don’t you keep up?’
There was no answer. Fear took him, and he ran back past the stones
shouting wildly: ‘Sam! Sam! Merry! Pippin!’ The pony bolted into the mist and vanished. From some way off, or so it seemed, he thought he heard a cry:
“Hoy! Frodo! Hoy!’ It was away eastward, on his left as he stood under the great stones, staring and straining into the gloom. He plunged off in the direction of the call, and found himself going steeply uphill.

As he struggled on he called again, and kept on calling more and more
frantically; but he heard no answer for some time, and then it seemed faint
and far ahead and high above him. ‘Frodo! Hoy!’ came the thin voices out of
the mist: and then a cry that sounded like help, help! often repeated, ending
with a last help! that trailed off into a long wail suddenly cut short. He
stumbled forward with all the speed he could towards the cries; but the light
was now gone, and clinging night had closed about him, so that it was
impossible to be sure of any direction. He seemed all the time to be climbing
up and up.

Only the change in the level of the ground at his feet told him when he at
last came to the top of a ridge or hill. He was weary, sweating and yet chilled.
It was wholly dark.

‘Where are you?’ he cried out miserably.

There was no reply. He stood listening. He was suddenly aware that it was
getting very cold, and that up here a wind was beginning to blow, an icy wind.
A change was coming in the weather. The mist was flowing past him now in
shreds and tatters. His breath was smoking, and the darkness was less near
and thick. He looked up and saw with surprise that faint stars were appearing
overhead amid the strands of hurrying cloud and fog. The wind began to hiss
over the grass.
He imagined suddenly that he caught a muffled cry, and he made towards
it; and even as he went forward the mist was rolled up and thrust aside, and
the starry sky was unveiled. A glance showed him that he was now facing
southwards and was on a round hill-top, which he must have climbed from
the north. Out of the east the biting wind was blowing. To his right there
loomed against the westward stars a dark black shape. A great barrow stood
there.
‘Where are you?’ he cried again, both angry and afraid.

In this excerpt, the writer takes his time to build up the tension; he keeps the audience waiting, keeps them anxious. And in between the tense dialogue, he fits in descriptions of the gloomy atmosphere. Before you read on, study the quoted paragraph again – slowly.

Plot twists
What’s a better page turner than a story in which readers cannot predict the next line of action from the characters? The answer is a story with plot twists. Feed your readers a red herring (a false trail). Let them assume that something is true, or that a particular character is guilty of a crime, then surprise them with a disclosure. For example, you can make all signs point towards Character A as being responsible for a theft. Put in subtle hints in his actions that make this seem true. But then when the moment comes, make a revelation showing that he was innocent all along. Be careful when using this device, though. Introduce layers and layers of signs and meanings, so that your plot will not eventually seem forced and convoluted.

An example of a huge plot twist is Harry Potter’s stunning realisation at the end of Harry Potter and the Philosopher’s Stone. He finds out that the hitherto timid and stuttering Professor Quirinus Quirrell was actually the thief trying to steal the Philosopher’s Stone, and that Severus Snape, whom he thought was trying to kill him, was actually protecting him and trying to stop Quirrell from getting to the Stone.

As you write your own book, don’t forget that plot twists do not have to be about crimes. They can be about anything. And you can start with simple ones, building up as the story goes, misleading the readers with every opportunity you get. But remember not to force this!

The above methods are just three of many that can be employed. Each writer has their own writing pattern, so while following these hints, also find out what works for you. The important thing is to let your creativity shine through. Let it guide you. And no matter what, ensure that it stands out!