Wednesday, July 26, 2023

5 Ways to Come Up with Great Story Ideas

 
Been racking your brain about great story ideas?

We all have a million excellent ideas for stories, but, without fail, they magically disappear the minute we sit down to write. It seems impossible, but it happens constantly. Hours are wasted staring at a blank page. And, no matter how many cups of coffee are in our systems, we still can’t find the energy to kick our muses into gear and develop story ideas.

Have no fear: I have five ways that will help pump up your creativity muscle and build story ideas that will keep you writing for hours on end. Here they are.



How to Build Great Story Ideas
 
1. Reinvent a scene from a book.
Take a very small, seemingly unimportant scene from one of your favourite books and consider what it’d be like if that were the opening scene to your novel. Change the characters of course, and add one or more unique elements to that scene. The key is to give you a starting point and then let your imagination run wild.

While there are many ways to stay inspired, this challenge really takes something that you love (an old book) and gives it new life.

 

2. Use junk mail as inspiration.
Take the next two pieces of spam mail you receive (either snail mail or e-mail) and use them to determine the profession of your protagonist and your protagonist’s love interest.

I get this type of mail all of the time, particularly from politicians, credit card companies and auto dealerships—and that’s just what’s delivered by the United States Postal Service! When I add in the junk sent to my e-mail inbox, I get “foreign ambassadors from Nigeria” looking for million-dollar loans and women begging me to click through to get “erotic” pictures of them. Any one of these jobs will lead to many fun and unusual situations—and will give you plenty of fodder to write about.
 

3. Invent a history for someone with whom you’ve lost touch.
We have all had friends in our lives from grade school, high school or college that we knew quite well back then, but haven’t seen much (if at all) since. In fact, most of their lives are a mystery to us. Pick one of those old friends and write about the life they’ve been leading ever since you lost touch.

What happened in his or her family life? What career path did he or she choose? Was he or she involved in something that led them to a life of crime? The possibilities are endless, which should drive you to be as creative as possible.

 

4. Eavesdrop on a conversation.
Just because you’re stuck in a bit of a funk when it comes to ideas doesn’t mean that other people are. Take your notepad or laptop out of the house, sit down somewhere and observe the scenery around you—and listen to any and every conversation within earshot. You can do this at a park, restaurant, coffee shop or, my personal favourite, a bar (people who have a few drinks in them tend to share the best stories). Remember, jot down all the stories you hear but be sure to give them a twist to make them your own.

 

5. Find a writing prompt and run with it.
Sometimes the best cure for writer’s block is to let someone else start your story for you. #

SOIPublishing has some great creative writing prompts. You can also search the web and find a number of other sites that offer them, and who knows, the idea you get from a writing prompt may be just the inspiration you need to spark your creativity and write a short story or novel that sells.

Have your own suggestions on how to beat writer’s block and get your creative juices flowing? Leave it in the comments section here. The more suggestions we have, the better the chances none of us will ever have to sit there staring blankly at a page again.

 

Credit: Writers Digest

5 Things to Keep in Mind When Hiring an Editor


The art of writing is different for everyone. Writing comes easily to some people, and as a result, they are eager to share their work with others. For other people, writing could be a burden. The combination of words to form sentences that can entertain, educate and inspire could jar the senses of this set of people. This makes them hesitant to share their work with the public, especially with editors, because of the vulnerability involved in having someone spot their mistakes and bring their imperfections to their attention. Despite the vulnerability involved, it does not take away the grave importance of an editor to the writing process.

Thus, here are 5 things you might want to keep in mind when hiring or working with an editor, in order to feel less vulnerable.
 

1. Share Your Goal with the Editor
When you hire an editor, share your editing goal with him or her. Do you want the editor to help you become a better writer or do you want him to help you edit your work to be ready for publishing? When you share your goal, the editor would know exactly what to look for and would be guided by the kind of feedback to offer.


2. An Editor Would Be More Invested in the Areas He Loves
It is important you take note of this when hiring an editor for your writing. An editor would be more willing to invest time, energy and skills in an area he/she is most interested. So, before you hire an editor, make sure the candidate’s area of interest and expertise match your own writing aspirations.


3. Don’t Give Your First Draft to an Editor
There are times you need to write and send it to an editor for review and for immediate publishing, but there are other times when immediate publishing is not necessary. So, if you know that publishing your work is not a matter of urgency, after you write your first draft, leave it for some time, like 2 or 3 weeks, then do a personal review again, before you send it to an editor for a final review. This would help you spot mistakes that you might have omitted when you wrote the first draft and would help your work come out finer.


4. Not Every Editor Will Agree With Your Perspective
When you write, not everyone will agree with your perspectives; and your editor would be no different. So, when your editor does not agree with what you have written, do not give in to despair.


5. Great Editing Doesn’t Equal a Great Book
Just because you have given your work to an editor for review doesn’t necessarily mean you have written a great book, or that the world will love it. Despite the editing, there will be people who will dislike what you have written. So, don’t be disappointed in yourself, or in the editor.

Above all, be your own editor first; learn some editing skills and look at your work critically before you send it to an editor for a final review.

Tuesday, July 25, 2023

Content Marketing Tips From Martin Luther King


There is a 99% chance that whenever you hear the names, Martin Luther King, the first words that come to mind are not Content Marketing but “I Have a Dream”.

You are not alone.

Dr Martin Luther King was not a Content Marketer, and content marketing was not a known concept in his days – at least not in the way it is today. However, if you are Content Marketer, there is more to learn from Martin Luther King than you may imagine. As the world remembers the immeasurable contributions of the great Civil Rights Activist to democracy, we cannot help but appreciate the great content writing master that he was.

Anyone who has had the privilege of listening to King’s ‘I Have a Dream’ speech can attest to this fact. His oratory prowess is still much revered many generations after.

It was in this speech that he described his vision of America. King’s ‘I Have a Dream’ speech is a learning goldmine for content writers and content marketers of all cadres. Learn what makes his words so powerful and how best you can utilize these same techniques.

So, what lessons can we learn?
Say What You Mean
Your words must be precise, exact, and deliberate – making your point in clear terms. There should be no ambiguity or vagueness, no room for confusion or conjecture as to what you actually mean. Your content should always convey a clear and direct message to your audience. Do not circumlocute.

Nothing makes a message get lost in communication faster than failing to use the right words. To succeed in this area, you must build your word library. Read and read and when you are done reading, by all means, read some more.

Write as much as possible too, there’s no substitute for practice. Practise your art as frequently as possible. As much as you can, fall in love with your Language of choice. This way, you will never run out of ways to express yourself when creating content. Dr King was a wordsmith, and this is how he was always able to convey his message loud and clear to his audience. His ‘I Have a Dream’ “speech has been described as having a strong claim to be the greatest in the English Language of all time.”

By no means is achieving a rich vocabulary an overnight job but it is not impossible. Discover the best ways to improve your writing vocabulary.

Stir up the imagination of your audience
Among the most quoted lines of Martin Luther King’s speech are:

“I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin, but by the content of their character.”

These words harness the power of imagination. They paint a picture in the mind’s eye, which is another thing that content creators and marketers must successfully do. Your words must propel your audience to a world where they can envision themselves enjoying the results of their decision to engage your content. Give them something to look forward to; a reward for engaging your content.

Develop your own Style
Undoubtedly, Martin Luther King was a poet. This was evident in the way he used words. In his most famous speech, he alluded to the opening lines of Shakespeare’s Richard III (“Now is the winter of our discontent/ Made glorious summer …”) when he remarks that “this sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn…”

The knowledge of how to combine words is vital to any content creation process. Even though he drew inspiration from Shakespeare’s lines, King domesticated it and coloured it in his style.

Of course, not everyone can be a poet like King. That’s why it’s important that even though you draw inspiration from others, you must learn to develop your style. Want to know how to best to do this? Then read our post on how to develop your writing style.

Write to Elicit Reactions
Another interesting element of King’s speeches is their potential to stir up action and a strong sense of urgency within his audience. In the content marketing world, this is what is called the Call-To-Action. With his use of words like “Now is the time” which is repeated three times in the sixth paragraph, King urges his audience to seize the moment and take action. Your content must spur your audience to take action NOW.

Write with Authority
You must make your audience see that you know the benefit and value of what you are marketing to them, and you want them to know it too. It is imperative that you make them trust the authenticity of your words. You need to make them believe. Upon perusal of King’s speeches, you will find that he usually alluded to a higher authority because he understood the effect this had on his audience. Martin Luther King quoted from Isaiah 40:4-5 when he said (I have a dream that every valley shall be exalted…) and he alluded to Galatians 3:28 which says, “There is no longer Jew or Greek, there is no longer slave or free, there is no longer male or female; for all of you are one in Christ Jesus.”

In King’s case, he chose to cite biblical authority. On your part, you may choose to cite expert opinion, case studies, or targeted qualitative and quantitative research – anything that inspires confidence in your content will do. However, be careful not to manufacture these things, make sure it is from an authentic source.

Without a doubt, there are countless more lessons we can learn about content creation from Martin Luther King. What would you say are the lessons you have learnt from his work?

Please share below.


Skills Needed for Writers and Editors


Written language skills are an integral part of many positions in almost every industry. Even staff positions and freelance opportunities that centre around writing or editing skills occur in multiple fields that don’t overlap. For example, just because you can create advertising copy or web content does not mean you can be a technical writer or a journalist—and vice versa.
Yet there are certain core skills that all writers and editors share, plus there are other skills that are important features of many forms of professional writing.

Applying for Work as a Writer or Editor
Besides a traditional resume, you will likely have to provide a portfolio of successfully completed projects and a collection of writing samples.

For your portfolio, choose those projects and writing samples that are most relevant to the client’s project. Use your cover letter and other communication to point out how the skills demonstrated by your history relate to the client’s needs.

Also draw attention to any relevant awards, publishing credits, or occasions where your work led to documented improvements in your client’s bottom line. Because clients vary in what they want, be prepared to re-organize your materials for every single pitch.

In many cases, educational or work history not directly related to writing or editing might be relevant to a particular job or project. For example, you might be hired to edit a book, and knowledge of a book’s subject matter would be a definite plus. Always be on the lookout for the possibility that your special expertise may be relevant because the client might not think to ask.

Here are some of the most in-demand skills for writers and editors.

Excellent Spelling, Grammar, and Punctuation
Automatic spell-checkers and similar services are useful, but none are fully reliable. Excellent editing still requires a human being. Show prospective clients you can spell by making sure the writing in your pitch is perfect and by including any experience you have as a proofreader.

If you are familiar with a specific usage style, such as Chicago Manual or Associated Press, say so. And if you’re trained in other style guides such as medical or legal, mention those as well.

Professional Writer Research Skills
As a professional writer, you could be called upon to write on topics you don’t know much about. This requires research, sometimes online. If you are good at finding and assimilating large amounts of information quickly, say so—and provide examples from your history to prove it.

Familiarity with Relevant Software and Platforms
Some clients require the use of certain word processing programs, file-sharing services, collaboration apps, blogging platforms, or website templates. Some projects require other types of software, such as spreadsheets or video editing. The more of these you already know how to use, the better. If you can advise your client on which programs, apps, and platforms to use, that is better yet.

Collaboration and Communication as an Editor
Writing is often collaborative, and editing always is. And the reality is that many people hire writers and editors because their own communication skills are poor. To succeed, you must be able to get along with others, even when the others are difficult to get along with.

Technical Writer Skills 
A technical writer prepares instructional and supporting documents to communicate complex technical information in a user-friendly manner.

They develop and gather feedback from customers, designers, and manufacturers to help identify areas of confusion, and present solutions to the design and development teams. A technical writer is responsible for creating FAQs, charts, images, and training document, that can easily be understood by a wide range of backgrounds.
A technical writer must have strong communication skills, along with exceptional writing and grammar skills. A Bachelor’s degree in Journalism, English, or Communications is often required. However, some companies require a degree and/or knowledge in a specialized field.
 

Culled from The Balance Careers

10 Things to Look Out for when Line Editing


Line editing makes your sentences the best they can be. That means removing all the unnecessary words; making sure the word usage is correct and that the writing flows seamlessly. A professional line editor will do this for you, but it’s a useful skill to master if you can. Below are ten things to look out for that’ll make the most out of your line edit.

 1. Make sure your sentences make sense

Read your work as a reader with a fresh pair of eyes – this might mean putting the work aside for a few weeks and doing something else. Look out for clunky wordings, wrong tenses and misused metaphors.

2. Syntax should be easy to follow and understand

Look at the following sentence: “by agreement he called me up, and though it was very foul, windy, and rainy morning, yet down to the waterside we went, but no boat could go, the storm continued so.” The order of words and clauses is hard to follow. Let’s simplify it by rephrasing and dividing it up into several shorter sentences: “He called me up as promised. Although it was a foul, windy, and rainy morning, we went down to the waterside. The storm continued as we watched the boats unable to leave.” Punctuation is your best friend, use it well!

3. Eliminate any words that lessen the impact

A lot of line editing involves thinking about whether the composition of words in a sentence is the best possible one. To do this, try changing the way the sentence is constructed. Often you’ll have to get rid of words which we tend to use often, but are unnecessary. For example: “my offer should actually really be considered.” A simple line edit makes this sentence more straightforward and effective: “you should consider my offer.”

4. Hold your reader’s attention

If you’re having trouble with the previous point, try asking yourself this question: “does this sentence or paragraph hold my attention?”. If a sentence or a paragraph is long-winded and unnecessary, however much time you spent over it and however much you like it, it has to go.

5. Get rid of any terms or phrases that convey an unintended meaning

It’s good practice to think about your work with your readers in mind. Of course, it’s not possible to please everyone, but you should be aware of projecting bias or prejudice through the choice of words, even if they are unintentional. For example, instead of saying “physical handicap”, it’s better to talk about “physical impairment”.

6. Use a thesaurus

Do away with your scruples (if you have any) and get friendly with a thesaurus. I don’t mean change every word to an obscure one, but it’s a useful tool to avoid repeating words. For example, if you find you’re talking about your hero’s ‘sparkling blue eyes’ too often, use a thesaurus to change some of these to glinting or glittering.

 7. Don’t edit out your voice

Be careful not to over-edit and lose your tone in the process. If you’re paying a professional line editor, make sure they understand your voice. If you are line editing yourself, it’s sometimes helpful to take a break between editing stages and remind yourself of the main attributes of your voice that makes it unique. Don’t lose it.

8. Eliminate Cliches

Pick any phrases you’ve heard and read too many times and get rid of them. If conveying the meaning is crucial to your text, there are other ways of doing so. Come up with your own metaphor or nail a new phrase. Consider the following sentence: “needless to say, he wasn’t up for joining a vicious circle of ‘eat, work and sleep’.” Make your writing your own: “he loved life. He couldn’t sacrifice it for toiling away at a job that didn’t satisfy him.”

9. Double check the words and facts you aren’t sure about

It never hurts to double check. It’s common to use a word or a fact you’re not too sure about and then forget about it. Always, always check for its meaning – if not when you are writing, at least when you are line editing.

10. Get help online

My last tip is optional, but may work for those of you who are still in the ‘training stage’ of line editing. Hemingway is an online app – you paste in the text and Hemingway automatically highlights problems in your writing. Alternatively, there’s the online editing course Get Your Book Fit on Udemy which contains plenty of useful tips on all stages of editing.

Lastly, don’t let line editing overwhelm you. It’s an important skill that helps you tighten the screws with your writing, and doesn’t have to be a chore. Get your pen at the ready, cut yourself a slice of cake and make it fun anyway you can.

Monday, July 24, 2023

Tips for Academic Writing and Other Formal Writing


The following is a list of solutions to problems I have encountered repeatedly in my students’ formal writing, such as coursework, research papers, and literature surveys.

It is a long list. People have a lot of problems.

Some of the items sound picky or trivial, even to me. Yet bad grammar, bad style, and poor organization will make it very difficult for you to convey your ideas clearly and professionally, and will limit your academic and professional success. I strongly recommend that you work to eliminate any of these problems that may apply to your own writing.

— Dr. James A. Bednar

General guidelines

Rules for formal writing are quite strict, though often unstated. Formal writing is used in academic and scientific settings whenever you want to convey your ideas to a wide audience, with many possible backgrounds and assumptions. Unlike casual conversation or emails to friends, formal writing needs to be clear, unambiguous, literal, and well structured.

Formal writing is not just dictated conversation

In general, it is inappropriate simply to write as you would speak. In conversation, the listener can ask for clarification or elaboration easily, and thus the speaker can use imprecise language, ramble from topic to topic freely, and so on. Formal writing must instead stand on its own, conveying the author’s thesis clearly through words alone. As a result, formal writing requires substantial effort to construct meaningful sentences, paragraphs, and arguments relevant to a well-defined thesis. The best formal writing will be difficult to write but very easy to read. The author’s time and effort spent on writing will be repaid with the time and effort saved by the (many) readers.

Make your thesis obvious throughout

An essay, article, or report should have one main topic (the “thesis”) that is clearly evident in the introduction and conclusion. Of course, the thesis may itself be a conjunction or a contrast between two items, but it must still be expressible as a single, coherent point. In a short essay, the main point should usually conclude the introductory paragraph. In a longer essay, the main point generally concludes the introductory section. The reader should never be in any doubt about what your thesis is; whenever you think it might not be absolutely obvious, remind the reader again.

When in doubt, use the recipe: introduce, expand/justify, conclude

Paragraphs, subsections, sections, chapters, and books all use the same structure: first make the topic clear, then expand upon it, and finally sum up, tying everything back to the topic. At each level, you need to tell the reader what you will be trying to say (in this paragraph, section, etc.), then you need to cover all the relevant material, clearly relating it to your stated point, and finally you need to tie the subtopics together so that they do indeed add up to establish the point that you promised.

Stay on topic

Everything in your document should be related clearly to your main thesis. You can write other papers later for anything else you might want to say. The reason your reader is reading this particular paper of yours is that he or she wants to know about your main topic, not simply about everything you might want to say (unless for some narcissistic reason “everything you might want to say” is your clearly stated main topic).

Conversely, there is no need to bring up items simply because they relate to your main topic, if you do not have anything to say about them. If you do bring something up, say something important about it!

Staying on topic does not mean being one sided

To avoid being misleading, you will often need to acknowledge some weaknesses in your argument or discuss some merits of an opposing argument. It is quite appropriate to discuss such opposing views when they are relevant, i.e., when they relate directly to the main topic of your paper. For instance, if you are reviewing a paper and arguing that it was not written well overall, it is usually a good idea to point out the few things that were done well, e.g. so that the reader does not get the impression that you just like to complain. Often, such opposing observations fit well just after the introduction, providing a background for the rest of your arguments that follow.

Whenever you do include such material, i.e. things that go in the direction opposite to your main thesis, be careful to put it into only a few well-defined places, reorganizing your argument to achieve that when necessary. Jumping back and forth will confuse the reader unnecessarily. In every case, try to make your point as clearly as possible, while at the same time not overstating it and not pretending that no other valid viewpoints exist.

Transitions are difficult but very important

Each sentence in your document should follow smoothly from the preceding sentence, and each paragraph should follow smoothly from the preceding paragraph. The world is arguably an unstructured jumble of ideas, but anything that you expect the reader to read from start to finish needs to be a linear progression along one single path. Transition words and phrases are what make it possible for a reader to follow you easily as you explore the various ideas in your paper. Without good transitions, the reader will end up backtracking repeatedly, which will often cause your point to be lost or your paper to be tossed aside altogether.

One clue that your writing needs better transitions is if you find that you can cut and paste paragraphs from one section to another without doing substantial rewriting of how the paragraph begins and ends. If making such rearrangements is easy, then you have not been linking your paragraphs into a coherent narrative that reads well from start to finish.

In practice, making smooth transitions is very difficult. Learning to do it takes a lot of practice at first, and actually making the transitions smooth takes a lot of effort every time you write or revise something. One rule of thumb is that whenever you switch topics, you should try to provide a verbal clue that you are doing so, using transitions like “However, …”, “As a result, …”, “For comparison, “, etc.

If you notice that you have to add these words between most of your sentences, not just the paragraphs, then you are bouncing around too much. In that case, you need to reorganize your document to group related thoughts together, switching topics only when necessary. Once the organization is good, all you can do is read and reread what you write, rewording it until each new item follows easily from those before it.

Write what you mean, mean what you write

Speakers use many informal, colloquial phrases in casual conversation, usually intending to convey meanings other than what the words literally indicate. For instance, we often speak informally of “going the extra mile”, “at the end of the day”, “hard facts”, things being “crystal clear” or “pretty” convincing, someone “sticking to” a topic, readers being “turned off”, something “really” being the case, etc. Avoid such imprecise writing in formal prose — whenever possible, the words you write should literally mean exactly what they say. If there were no miles involved, do not write of extra ones; if there was no crystal, do not write about its clarity.

Among other benefits, avoiding such informal language will ensure that your meaning is obvious even to those who have not learned the currently popular idioms, such as those for whom English is a second language and those who might read your writing years from now or in another part of the world. Formal writing should be clear to as many people as possible, and its meaning should not depend on the whims of your local dialect of English. It is a permanent and public record of your ideas, and should mean precisely what you have written.

Avoid redundancy

Unfortunately, specifying minimum page requirements encourages redundancy, but please try to avoid that temptation. When two words will do, there is no need to use twenty. Whenever you finish a sentence or paragraph, read over it to see if any words or sentences can be eliminated — often your point will get much stronger when you do so. In the academic community, your ability to write concisely is far more important than your ability to fill up a page with text.

Academic courses specify page minimums to ensure that you write an essay of the appropriate depth, not to test whether you can say the same thing a dozen different ways just to fill up space. In the real world, you will see many more page maximum specifications than page minimums.

Be professional and diplomatic

When writing about another’s work, always write as if your subject may read your document. Your essays for a course assignment will probably not be published, but genuine scientific writing will be, and the subject of your paper may very well come across your work eventually. Thus it is crucial to avoid pejorative, insulting, and offensive terms like “attempt to”, “a waste of time”, “pointless”, etc.

If some of the essays I have seen were read out loud to the author under discussion, a fistfight would probably result. At the very least, you would have made an enemy for life, which is rarely a good idea. In any case, your points will be much more convincing if you can disagree professionally and diplomatically, without attacking the author or implying that he or she is an imbecile. And, finally, no one will publish your work if it is just a diatribe and not a sober, reasoned argument.

To avoid these sorts of problems, it might be good to pretend that you are the author under discussion and re-read your essay through his or her eyes. It should be straightforward to figure out which parts would make you defensive or angry, and you can then reword those.

Avoid imperative voice

Use imperative voice sparingly in a scientific paper, because it comes across as rude (as do many of the sentences in what you are reading right now!). E.g. do not say “Recall that …”. Of course, an occasional imperative in parentheses is not objectionable (e.g. “(see Walker 1996 for more details).”).

Document organization

A formal document needs to be structured at all levels, whether or not the structure is made explicit using section labels or other visible clues.

Overall structure

The standard format for an effective essay or article is to: (1) present a coherent thesis in the introduction, (2) try your hardest to convince the reader of your thesis in the body of the paper, and (3) restate the thesis in the conclusion so that the reader remains quite sure what your thesis is, and so that the reader can decide whether he or she was convinced.

Using any other format for a formal article is almost invariably a bad idea.

The introduction and conclusions do not always need to be labelled as such, but they need to be there. Note that an abstract is no substitute for an introduction; abstracts act as an independent miniature version of the article, not part of the introduction.

Each paragraph is one relevant sub-topic

Each paragraph in a document should have one topic that is clearly evident early in the paragraph. Every paragraph should have a clear relationship to the main topic of your document; if not, either the paragraph should be eliminated, or the main topic should be revised.

Use complete sentences

Except in extraordinary circumstances, sentences in the main text must be complete, i.e., they must have a subject and a verb, so that they express an entire thought, not just a fragment or the beginning of a thought. Note that most “-ing” words are not verbs. “The light turning green” is just a fragment, i.e., a start to a sentence or a part of one. To be a sentence that you could use on its own followed by a period, it would have to be “The light turned green”, which has both a subject and a verb.

Put appropriate punctuation between sentences

Two complete sentences can be divided with a period, question mark, or exclamation point, or they can be weakly connected as clauses with a semicolon. However, they can never be connected with a comma in formal writing! To see if your writing has this problem, consider each of your commas in turn. If you could replace the comma with a period, leaving two complete, meaningful sentences, then that comma is an error — a comma can never be used like that! Instead, replace the comma with a semicolon, in case you have two sentences that need to be linked in some generic way, or make the linkage explicit with a conjunction, or simply use a period, to leave two complete and independent sentences.

Section titles

Section titles for an article should say exactly and succinctly what the reader will get out of that section. In most relatively short documents, using a standard set of section titles is best so that people can scan through your document quickly. Section standards vary in different fields, but a common set is: Introduction, Background, Methods (for an experimental paper) or Architecture (for a modelling paper), Discussion, Future Work (often merged with Discussion), and Conclusion.

If you do not use the standard titles, e.g. if you have labelled lower-level subsections, you should be quite explicit about what is in that section. Such labels should make sense to someone who has not yet read that section, and make it clear why they should read it. For instance, a section about adding a second eye to a simulation of single-eye vision could truthfully be called “Multiple eyes”, but that title is meaningless to someone scanning the document. Instead, it should be something like “Extending the model to explain stereo vision” whose meaning will be clear to the type of person likely to be reading the paper.

Everything important goes in your introduction and conclusion

Everyone who looks at your paper will at least skim the introduction and conclusion, and those who read it in depth will remember those two sections the best. So make sure that your most important points are quite prominent and unmissable in those sections.

 

Say it, never just say that you will say it

In the introduction, conclusion, and abstract (if any), do not merely describe what you are going to say or have said; actually say it! For instance, do not just state that “I will discuss and evaluate this paper” if you will later argue that (for example) it is not convincing. Instead state that the paper is unconvincing, and (in brief) why you believe that to be the case. Then you can elaborate on that point in subsequent paragraphs.

 

Subsections

If you have sections 1, 1.1, and 1.2, there must be an introductory material between 1 and 1.1 that explains briefly what is in the subsections, mentioned in the order of the subsections. That is, 1.1 should never follow just after 1 without some intervening text. If you have 1.1, there must always be a 1.2; otherwise 1 and 1.1 should be merged. Each 1.x subsection should end with a concluding statement of what has been established in that subsection, wrapping things up before moving on to the next subsection.

 

Figure captions

Different communities have different expectations on what to put into figure captions. Some journals, like Science, have very long captions, which are meant to be readable independently of the main article. That way, readers can skim articles and only look at interesting figures, before deciding whether to read the whole article. In such cases, you must ensure that all of the main points of the figure are also mentioned in the text of the article, so that someone reading the article straight through will not miss them. Other journals and other publications like books, theses, and proposals tend to have very little in the caption, with the figures being understandable only when reading the main text. Even in such cases, I myself prefer to put all the graphical details like “the dotted line represents” in the caption, plus enough context so that the import of the figure is clear. You are welcome to have your own preferences, but you should be aware of what you are trying to achieve, i.e. whether you want the caption to be readable on its own.

 

Source: Homepages

Steps to Writing a Good Fiction Story



Writing fiction is not as difficult as it might seem, as long as you follow these few simple rules.

1. Think Outside the Box

It is fiction after all. Take yourself through a time machine to the past in your elementary school and imagine a kid came to class with an iPhone. Imagine how awestruck the whole class would be even if the phone had no signal? Now imagine yourself as the teacher of that class writing about an iPhone. Point is, you need to have an imaginative mind and think out what others would not ordinarily think of. If you can, be futuristic! Write about flying cars or Nigeria having constant electricity!!! It might sound impossible now, but so was an iPhone years ago.

2. Give your Characters motivations.

If you’re having trouble fleshing out your characters, continually ask yourself in each scene, “What does this character want?” Say this out loud enough, and soon someone nearby will ask why you keep repeating that. Do not reply, but simply keep questioning aloud, “What does this character want?” Eventually, you’ll be committed to an asylum. Asylums are great places to think without the distractions of the modern world. I’m sure you’ll figure out that pesky protagonist in no time.

3. Write what you know

Are you an expert in the Norse weather-and-fertility gods? Or in Math? You would probably write about an adulterous lawyer if you knew a lot about law. There is no point writing about the popular ancient tribe of Hausa if you know absolutely nothing about their culture and traditions because you might end up misrepresenting them and your story might lose credibility. This is where research comes in. If you have the passion to write a fiction on theology, then you should have the passion to do an extensive research on the topic.

4. No tears for the writer, no tears for the reader.

If you’re not moved by your story, don’t expect your reader to be. Therefore, sob uncontrollably as you compose. Slice onions to abet the process. Point is, make sure you immerse yourself in your story, see yourself as the protagonist and imagine how much pain you can take. Just make your story makes you forget it’s fiction for a while. If your story moves you, chances are, it will move the reader as well.

7 Steps to Attracting Customers Away From Your Competitors


One of the most lucrative ways to improve your business is to attract your competitor’s customers to your business. Consumers will switch brands and businesses if they can see real value, so you need to give them a pretty good reason to choose your business over your competitors.  
Thorough competitor analysis is the strategic way of developing a clearer picture of what’s happening in the market and giving you a basis to develop your own action plan. Follow the steps below to make your business irresistible to your competitor’s customers.

 

How to Attract More Customers (While Pulling Them Away from Your Competitors)

1. Lower your prices
Simply being the cheapest supplier can be an effective way to attract new customers, but what your business sells will have a major impact on how effective this technique will be. If your business sells commodity items such as books, CDs, DVDs etc., which are identical no matter which retailer sells them, consumers will look for the cheapest price. 

Value, however, is often related to price. An item that has a very low price can frequently be perceived as inferior. Look closely at the pricing structure of your competitors before slashing your own prices, as this could damage the brand value of your company.  

And value for money doesn’t simply mean more for your money, as the equation consumers use to decide what price they want to pay for any goods is complex. Attracting customers away from competitors may have a price component, but this isn’t the only factor consumers will use for goods that are not seen as commodities.


2. Create brand loyalty
Inviting customers to become part of your brand can be a powerful attractor. Companies such as Apple illustrate how successful strong brand
 values can be. Consumers want to be part of a group or tribe that not only delivers great goods or services but, also shows the people in their network they support the values of the brand they associate themselves with.

Trust and interest in a business’ customers and what they do are strong ways your business’ brand can become highly attractive to your competitor’s customers. The emotional ties your business can make via social media for instance can be highly effective. In addition, it has been shown that consumers who are emotionally connected to a brand are less price sensitive, which is why Apple can charge so much more for its products.


3. Raise your profile
As consumers are constantly bombarded with marketing messages, making your business stand out from the crowd is vital. Marketing of course has always been critical to all businesses. 

However, today, social media has enabled direct and highly personal connections to be made with groups and individuals. This granular marketing is a highly effective way to raise your business’ profile in the minds of your competitor’s customers.

Remember though that overt marketing and selling techniques can have a negative impact across social media networks. Discounts and competitions are proven to be highly popular with consumers. Offering these across your social networks could enable you to steal some of your competitor’s customers.

Consumers are also looking for help, support, value and something to share with their networks. Creating content for these groups delivers these shareable materials, which could mean your brand and business becomes more desirable to buy from than your competitors.


4. Encourage brand advocates 
One of the most powerful ways to attract customers from your competitors is via word-of-mouth. A personal recommendation – often on social media – can have a profound impact on consumers looking for goods and services. Indeed, Nielsen discovered that word-of-mouth recommendations are the most credible. No amount of advertising can beat a personal recommendation from a trusted friend, colleague or family member. Look closely at your business’ key influencers. These are groups and individuals that have shown a keen interest in your brand and its goods or services. Your business should support these groups or individuals, as they can often be the start of a recommendation that is then widely disseminated across what could be vast networks. Brands can encourage brand advocacy through referral marketing strategies and techniques. As a small business owner, this can be an effective low-cost acquisition channel if done well.


5. Find the gaps
Think about the market sectors your business is trading within. You should be constantly looking to innovate and fill the gaps with new goods and services. One of the most effective ways to attract customers away from competitors is to not only offer something unique, but something that you know is missing from the market. 

Use social media to constantly assess your market. Ask your customers what goods or services they would love to see become available. Your competitors may come along with something similar later, but your business was first to market, which can gain new loyal customers.


6. Support your customers
According to Oracle, 89% of consumers would move to a competitor if they had a poor customer service experience. Today thanks to social media, customer service has become an almost real-time exercise. Twitter is now one of the most used channels for consumers to contact the businesses they buy from.

Moreover, consumers are using their experience of a business’ customer service support as a means to differentiate businesses in any given market, which they use to decide where to spend their money. Making a personal connection to them is critical. SpotOn revealed that 41% of consumers buy from businesses that send personalized emails.

It’s a simple equation: the better your customer service the more customers your business will attract – and more importantly – retain over the long-term with high levels of loyalty. 


7. Invest in m-commerce
How consumers now connect and buy from businesses has changed. The internet has of course become a massive channel for commerce, but mobile commerce looks set to eclipse even the huge success seen with e-commerce. Businesses that can embrace the mobile space will be highly attractive to customers – especially those in the lucrative millennial group.

Businesses that can use the mobile channel with dedicated websites and apps will be able to gain the customers looking to do even more with their phones and tablets. As figures from eMarketer suggest that nearly 50% of m-commerce sales are completed with smartphones, businesses need to ensure they are fully supporting this burgeoning channel across their businesses.

And the app economy shows no sign of slowing. According to the Business of Apps global revenue from in-app purchases could reach USD $189 billion by 2020. What is clear for all businesses, is if they can expand into m-commerce this could be a massive attractor for competitor customers.

Getting the particulars right can be a big deal. In that case, you need to reach out to a specialist agency like TRW Consult to assist you.

 

Culled from Fleximize

#competition
#competitive analysis
#Marketing

Wednesday, July 19, 2023

20 Helpful Tips For Writing a Dissertation


Writing a dissertation has always been a difficult task and most agree with that. You need to approach it very thoughtfully, as a dissertation helps to define not only your academic but also your future success. By saying this, we mean that it’s not enough to just concentrate on the task to succeed, but also you need to know the dissertation structure, its basics, and the main things to pay attention to or to avoid. This is a type of paper that requires high skill and deep knowledge of the subject matter.

Here we will walk you through our short guide in order to help you write a dissertation. We will give you some dissertation writing tips that will be handy for those who look for help writing a dissertation.

So fasten your seatbelts, we’re taking off!

20 Tips For Dissertation Writing
Don’t wait too long to start: People are used to thinking that this is the simplest part of the work, especially when the real work is done. But don’t overestimate writing, students usually struggle when it comes to analyzing all the data after the main research phase. Keep in mind that it’s never too early to start.
Take notes: You will be recording the results of your research in order to save time while searching for the needed information. And you will avoid plagiarism by citing all sources of information. If you have any doubts about the originality of your work, you could use a free plagiarism checker so as not to worry about it while defending your dissertation.
Keep in contact with your advisor: Most people are afraid of showing their papers until they believe the work is done which could be a big mistake. It’s important to stay in touch with your advisor during the process of writing the dissertation. This will help you see the common mistakes and to see the text from another perspective.
Dedicate enough time to the task: Make it part of your daily routine. Think that a single hour per day is a good habit just like going to the gym. 
Don’t be alone: You can form or join a dissertation writing group; your university even may have a special group dedicated to students who are in the process of writing a dissertation. This will be a good point for you as you will be able to show your paper to the others, share your opinion about some work, improve your speaking skills, or overcome some fears (if you have some). This is a good way to find inspiration and share your experiences.
Don’t ask your friends about how much they’ve already done because this will only interrupt your progress as you will only think about their papers, comparing the results.
Use humor and jokes but only if it is appropriate.
Don’t be afraid of moving to another section if you get stuck: If you feel that you are currently stuck but there’s another section where you can be more effective at the moment – move to it. Don’t turn this into a habit, we should always be ready to work on the hard part.
Don’t think that your first draft is your final draft: Write in order to rewrite different parts of the text. We all aim for perfection, this is ok.
Don’t forget about resting: Eat well, feed your brain, and try to avoid sleepless nights. You have to stay productive, which is impossible if you don’t get enough rest.
Avoid getting stuck on introductions. It’s usually easier to create the main body of the chapters and then return to the introduction. This is a basic rule in writing a dissertation as many people are used to getting stuck on the introduction and wasting time while they aren’t sure what to write about.
Focus on the task. Your results also depend on discipline, but the most important thing is to help your brain concentrate on the task and avoid multi-tasking.
You may also think about changing your laptop/pc keyboard to hardcopy paper.
Go for a walk: Let your brain breathe more – walking helps you to promote creativity. Give it a shot and you will be surprised with the result.
Capture your thoughts: You will want to capture your thoughts during walks. You can use a small notepad or voice memo on your phone.
Talk to the others: Tell your friend about your ideas, listen to their opinions or discuss your ideas with the teacher. This way you will be able to learn something new or ensure that you are on the right track with your paper.
Set a deadline: Try to set them a bit earlier than the official deadline date. This will help you be more productive.
Take breaks: it’s always good to take a little break as during the work our brain can get tired and that is why you are recommended to take short breaks from time to time in order to rest.
Read your paper: You will likely find some hidden mistakes (logical or grammatical).
Don’t be afraid to change your dissertation supervisor if he or she is not right. Do pay attention to your reasons, as they have to be valid (such as the supervisor isn’t able to give you appropriate advice, he or she is always busy, etc.). Usually, the department will grant your request.

Culled from Papers Owl

7 Tips for Writing Effective Short Copy


Long copy versus short copy… which converts better?

The answer is often debated, but there’s only one truth when it comes to copy length.

It depends.

Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.

Here are some examples:

Price: A higher priced product requires more copy because you need more proof and copy to overcome objections.
Medium: Some promotional strategies—like Google Adwords, Twitter, and author bios—can only accommodate short copy. In that case, knowing how to capture attention quickly with just a few words is enormously valuable.
Goal: If the goal of your copy is to get someone’s email address your copy can be much shorter than if your goal were to sell something.
So, if you’re trying to determine which length of copy to use, just remember the old adage: Your copy should be as long as it needs to be and no longer.

This means, if you’re writing to sell a membership program and you wind up with a 10-page sales letter explaining all the benefits, showing proof, describing your guarantee, and more, 10 pages may be appropriate. (However, be sure to cut any “fluff.” The smoother and more compelling your sales letter is, the better it will convert—even if you cut a few pages.)

On the other hand, here are three instances where you may want to use shorter copy:


If your product requires a smaller investment or less of a commitment, you may be able to write just a few paragraphs and still have a great conversion rate. Here’s an example of (very) short copy: Since entering your URL isn’t much of a commitment—if at all—this pop-up can be very effective and still be short. In fact, using more copy might be distracting and confusing.
Writing a perfect 10-page sales letter is a big, long undertaking and it would delay your product launch by weeks (or more). In this case, it’s better to get something live—even if it’s shorter—and add more proof, testimonials, and details later.
You don’t have an option. If you’re advertising on Twitter, you’re limited to a certain amount of characters. Same thing for Google AdWords. In other instances, maybe you need all your copy “above the fold.” Or you’re creating a postcard and there’s just not room for long copy. Any of these instances could require the use of short copy.
So when you must use short copy, how can you ensure it’s as effective as possible? Here are 7 surefire ways for writing effective short copy that converts:


1. Know (and understand) your target audience.
Before starting on your short copy project, keep in mind that most of the real work to create effective short copy happens before you start writing!

First, make sure you know what’s important to your intended reader. Research the demographic you are targeting well. Get to know them intimately before you write any copy. Here are some example questions:

What makes my target audience really happy?
What makes them mad?
What is their biggest problem?
What keeps them up at night?
I’ve found that short copy works best when your audience is specific, limited, and targeted. This is likely because it’s easier to talk to one specific person—and convince them—than it is to address everyone with one message…

For instance, if you want to target men from 18-65, that’s a big audience. The 19-year-old man doesn’t have the same concerns as the 30-year old man or the 60-year-old man. Trying to talk to that large of an age range requires a lot of copy.

Instead, drill down to one optimal customer and target them. Not sure where to start? Consider who is most likely to buy your product or service and talk directly to them.

2. Remember the power of one
One of the biggest lessons I learned about effective copy is sticking to the power of one. This ensures your copy will be tight and compelling, regardless of the length.

In other words, have one main idea that weaves throughout the entire piece. This goes for both long and short copy. Don’t get off track. If you do, you’ll increase your length. But, don’t worry; you can always cut the extra copy later.

So, how do you determine your one main idea? To start, choose the biggest problem that you’re solving for your target audience and stick with it. No distractions.

And, keep stories to a minimum because you may not have enough room to develop a compelling story. For any stories you must use paraphrase and shorten them as much as possible.

If it fits and flows, keep it. If not, find another way to connect with the reader, such as a current event they’re likely familiar with or a compelling quote from someone your target market knows, likes, and trusts. Don’t forget; during editing cut anything that doesn’t directly support your claim to solve their biggest problem.

3. Be very clear on what your goal is
Before you start writing, determine the goal or action you want your reader to take. Do you want them to…
Once you have your goal, consider what it would take to convince you—or someone in your target market—to take that action. If you’re asking for an email address, your copy can likely be shorter than if you’re asking for an order.

If you’re having trouble with this, try writing your call to action first—before you write the bulk of your copy. This will give you a clear ending and a direction to travel. Then, make sure the rest of your copy supports your one idea and your goal.

Anything that sidetracks the reader should be cut.

Of course, you may need to modify your call to action once you’ve written the rest of the copy. Who knows, something much better might come to you while writing. But, knowing your call to action up front will help you write concise and effective copy.

4. Find the deeper benefit to the promise
With short copy, you likely won’t have room to address every feature and benefit of your product. In this case, it’s better to write all of the features and benefits and then select only the most compelling and most important (to your target audience).

We talked about this above in the “power of one” where I said, “Choose the biggest problem that you’re solving for your target audience and stick with it.”

Now take this one step deeper and determine the deeper benefit of your product or service. In other words, how will your product or service solve their biggest problem? And, why would they want that?

Here’s an example:

Let’s imagine that you sell a fitness product… it’s the hottest new home workout DVD program and it comes with super-sized rubber bands for resistance training…

The features might be:

A 30-minute long DVD you can watch anywhere
3 resistance rubber bands for building muscle
Try asking, “So what?” after each feature to uncover the emotions benefits:

A DVD… So what? You can watch it anywhere. So what? You won’t need to leave the house… you won’t be embarrassed at the gym. You will lose weight in the privacy of your own home. You can use it to travel…
3 resistance bands… so what? You’ll build muscle faster? So? Your workout will be shorter. You’ll see results sooner. You won’t have to work as hard…
Getting in shape quickly and easily is a benefit to nearly anyone… but the deeper benefit?

Well, that depends on your target market. A 19-year-old man might want to get in shape and have others find him desirable. A 50-year-old man might want to stay in shape to reduce the aches and pains of old age.

Paint a picture of them enjoying these deeper benefits and your copy will be much more effective. Here’s an example from Duluth Trading:

Duluth Trading is one of my husband’s favorite companies—and mine too—because their copy is so fun and effective. Just check out some of the phrases above:

“Dressier details like single-stitching look better for heading into town.”
“Easy-moving Crouch Gusset™ doesn’t infringe on a guy’s space.”
“In case you need to spring into action or cut a rug.”
See how the copy is short, but it gets across the deeper benefit: good-looking comfort, for any occasion!

5. Include a user-friendly rock-solid guarantee
To help your short copy perform better, include a rock-solid guarantee. This helps reduce any risk, makes your target customer more comfortable trying your product or service, and increases conversions. For help writing your guarantee, go here.

Here’s another example from Duluth Trading—short, simple, and a no-brainer:


6. Remove the fluff. Cut the excess
Once you’ve finished, go back through your copy and remove or replace any words that are over an 8th-grade reading level.

It’s not that your readers are dumb (or 8th graders); they just have a lot of distractions. Making your copy as smooth as possible—and easy to read—is key for short copy to convert effectively.

Also, remove any wordiness. For examples, check out this article on tight copywriting.

Then look for anything that can be cut that isn’t essential to your message. Often words like “that,” “very,” and “really” can be cut completely and the sentence will still make sense. Keep in mind that multiple revisions may be necessary to get your copy as short—and compelling—as possible.

7. Test your copy
As with everything, testing your copy is essential. Testing will allow you to see what works best for your target audience and help you create shorter copy faster next time.

Another one of the advantages of short copy is that it’s easier to edit and test. Plus, small changes—like altering your headline or changing the size of your font—can make a big difference.

The rest is up to you
I wish I could tell you whether short copy or long copy will work best for your product or service, but there’s no clear-cut answer. But, by following the tips above you can start writing effective short copy that converts better.

Culled from The Daily Egg

Your Checklist for the Components of a Nonfiction Book


There is more to a nonfiction book than a catchy cover and table of contents… much more.

Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.

Book covers
Front cover: If the book is a hardback, it will have a book jacket; if it is a soft cover, the cover will contain the same information as a jacket. The front cover contains the title, your name, an illustration, and perhaps an endorsement or quote from a favorable review.
Back cover: The back cover is your billboard. It should include a description of the main features of the book, a category, your photo and a brief bio, the publisher, an ISBN number, a Library of Congress number, a bar code, and the price. Much of this will already exist in your book proposal and can easily be converted to the appropriate language if the book is being translated.

Front matter
Copyright page: This page is usually provided by the publisher, whether that publisher is a conventional one, a print-on-demand, or you (if you self- publish). It contains certain basic information, such as the title, the author’s name, the copyright date, a paragraph explaining copyright rules, the country in which the book is printed, the ISBN number, a Library of Congress number, the publisher and its location, and contact information.
Preface: This is written by you (the author) and explains why and how you wrote the book. It can tell your story in a very personal way, if you wish.
Foreword: This should be written by someone other than the author and is particularly powerful when an expert in the field writes it. If the writer is a person with a recognized name or title, you might want to mention “Foreword by [name]” on the cover. Sometimes, it is helpful to write a draft of the foreword yourself to demonstrate to the expert what you would like to see in their version.
Introduction: Think of the introduction as a practical guide to using the book. It should explain what the book is about, why it was written, and how it should be read, if there is more than one way. If you are expressing a point of view that will enhance the reader’s understanding, include it in the introduction. If the story behind the story is interesting, by all means include that, as well. This is your chance to editorialize and explain your rationale, so take advantage of it.
Acknowledgments: Few of us write our books without help, no matter how well versed we are on the subject matter. There are hundreds of ways in which assistance is given, from people willing to share their expertise and knowledge to editors who turn our rough prose into pearls. Friends or professionals transcribe interview tapes, proofread manuscripts, listen to us read aloud, and encourage us when we feel we have become brain dead. Those who help deserve to be acknowledged, and some of these sections are wonderful to read. That’s how you want yours to be.


The chapters
Of course, the bulk of the writing takes place between the front and back matter. By now, you should have mapped out your main headings, which will become your Table of Contents, the key points under each heading, and one-paragraph chapter summaries. The question is how do you get from a paragraph to a chapter? Each key point becomes a subhead of your chapter. A summary is the big picture; the subheads are the way you will organize the material. This is the time to fill in the meat — your research, narrative, quotes from interviewees, resource materials, and graphics. The important thing is to get all of the pertinent information under each subhead. Then, you can refine the writing and build your transitions.

Back matter
Index: When a book is filled with facts or topics a reader might want to find quickly, an index is the fastest way to find them. There are two types of indexes — subject matter and detailed. You can create your indexes in Microsoft Word or hire an indexer to do it for you. The published authors I know strongly recommend that you use an experienced indexer.
Bibliography: If you have read other books and quoted other authors, a bibliography acknowledges these sources. Of course, you should attribute quotes in the copy or with footnotes. In some cases, you will have to secure written permission to use other people’s work and may even be charged a fee. A bibliography also gives readers a list of references to read if they wish to dig more deeply into the subject.
Appendices: Sometimes, you have so much background information or detail that, if you included all of it in the main body of work, you might overwhelm your reader. That’s what appendices are for. They are a good place to put scientific data, charts, reports, and detailed explanations without ruining the flow of your text.
Glossary: This is an optional, alphabetically arranged dictionary of terms particular to the subject of the book. Try to define such words in the text.
Epilogue: If you have “one last thought,” this is the place to express it.


Building a book is like building anything else: You begin with the basics, and you add one element at a time. The most important content is in the middle — the chapters. Logically, you should write those first. What goes in the introduction, for example, depends on how the book is organized, as well as several other factors. You can’t write the index until you have finished the book. If this looks overwhelming at the beginning, remember, you don’t have to write the whole book in one sitting, nor should you.

Remember this: Nothing becomes published that hasn’t been written first!

Culled from Book Baby