Monday, July 10, 2023

Why Should Authors Care About Digital Marketing?


One of the biggest challenges for independent authors is getting their book in front of readers. There are millions of books published every year, and unless you’re very famous independently of your book, odds are that you’re nervous about how to get people interested. That’s where digital marketing comes in. You’ve probably heard this term before, especially as you travel down the road of independent publishing. You’re probably asking questions like: What does digital marketing entail? How does it get books in front of readers? And how could it work for me?

Digital marketing is simply getting your book information in front of Internet consumers, typically in the form of online advertising. So why should you develop a digital marketing strategy?

People Are Online

Consumers spend 5 hours per day on mobile devices. That’s right—5 hours. This is the majority of people’s leisure time, so the best place to find that perfect reader is during their daily Facebook scroll or YouTube binge.

No Need for Marketing Studies

In the past, if you were manufacturing lip gloss and wanted to advertise to TV-watchers, you’d have to pay someone to do a market study of various TV shows, figure out which audiences buy a lot of lip gloss, and take out ads based on that information. The Internet has changed that. Now, Facebook will tell you that there are 3.7 million people who love James Patterson and exactly who they are. If you’re a thriller writer, you’ve just found your audience without expensive market studies.

Digital Marketing Is Less Expensive

Most digital advertising on any social media platform can be adapted to all budgets. Remember that TV ad I mentioned earlier? Not only did you have to do a market study to see if it’s worthwhile, you also had to spend thousands of dollars on the slot and production. Very few independent authors have that kind of cash just lying around. Digital advertising doesn’t have these kinds of requirements. You can adapt the advertising to fit your budget, and though you may find more success with more money, you can still get your book in front of more readers with small advertisements than with no advertisements at all.

You Can Boost Book Sales and Your Online Platform Simultaneously

If you decide to market your book on social media platforms, you get the double benefit of driving social media users to buy your book and generating awareness of your social media profiles. Because they are seeing these ads from your author page, readers who buy the book will be more likely to follow your profile and learn about your new projects—which makes your book marketing for the second book faster and cheaper.

You Control the Content

Did you start an ad, only to think of a better idea or notice that no one seems interested? Then change it. Unlike traditional print or TV advertising, you are not stuck with bad ideas or ineffective ads. The ease with which an ad can be updated or adapted is a huge benefit to advertisers of all sorts.

Once the writing is finished, finding ways to get readers interested in your book is your number one task. Learning about tools such as digital marketing will provide insight when you talk to book publicity and book marketing firms about plans for your book and expand the ways you can reach your book’s newest reader.


Source: Ingramspark

Saturday, July 8, 2023

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips


Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales.

Regardless of how sloppy they were, these content efforts actually worked – for a bit. But as search engine algorithms have become smarter, content creation strategies require a revised approach. Modern machine learning-based algorithms can quickly find thin and irrelevant content and immediately discredit content accordingly.

The answer to today’s content needs is twofold: First, content must be written well with not only proper spelling and grammar but syntax – a return to traditional form, if you may. Second, the content must fit this form while also abiding by the rules of SEO, which includes a few must-haves, such as keywords based on research, proper headlines containing main keywords and attention-grabbing meta descriptions.

At my company, our content division adheres to traditional writing standards that are tailored for search engines. With that said, here are five content creation tips that every digital market needs to abide by for true success.


Think People First, Optimization Second

When the writing process begins for any type of digital content – whether a blog post about the benefits of a product or the product/service pages themselves – don’t think about writing for search engines. Rather, think about writing for people.

With the billions of digital platforms available, people want quality first. Most can tell a fake immediately and will quickly move onto a competitor. For true quality, write content that solves problems, educates, entertains and above all, adds value.

One technique that my content team at LSEO utilizes when writing is based on the importance of social media. Write content that your target customers would want to share across their social media platforms. If it’s worth it for them, it’s likely worth it for their social media audience, which will naturally spread the word about your brand.


Keywords Are Everything

Creating a targeted keyword list is an absolute must before any writing happens. There are multiple strategies available online for targeted keyword generation, but one can easily generate keywords on a topic-by-topic basis. There are multiple tools available; we rely on SEMRush and Searchmetrics to create the most optimal keyword list.

For example, say you owned a digital marketing firm that offered content creation and you wanted to build a service page on “content creation.” You would use tools to research the term and see things like what kind of monthly volume it has and how competitive it would be to actually rank for that term. These tools also provide longer-tail keywords that relate to your business which may have less volume but would be easier to rank for, such as “digital marketing content” and “content marketing SEO.”

Keyword research also leads to additional ideas for content creation, whether it would be a blog post that supports a service page or an entirely new service itself.


Understand Your Audience

Once you have your keywords and topics, the next vital form of research is understanding your audience. Research all of your top competitors and get a feel for voice and what topics are trending. If they have case studies of their clients, analyze them. Do any type of research possible to find out the demographics of your intended audience and continue to do so as long as you’re in business. Target customer demographics change often, so make sure you’re on top of all research.

Also, know the jargon of your industry, from buzzwords to technical terms, and use them regularly. Just having the jargon of an industry down will help create your authority in the space. Along with authority arrives respect, confidence and trust, which creates strong client relations.


Observe The 30-Second Rule

When you start writing, spend much time crafting your headline and opening paragraph. When creating, abide by the 30-second rule. This rule states that you have a maximum of 30 seconds to sell yourself before selling your product or services, so create the energy needed to move prospective customers along. The less time it takes you to garner their full attention, the quicker you’ll have a customer. And apply this rule when choosing a lead image that sets off your content.

**

Forbes

Tips for Making Your Books Attractive to Readers


When it comes to people buying your books, a lot depends on you. That is, you have the power to make people pick out your book from an array of books.

There are times when readers don’t have any particular book in mind. They are just interested in adding to the number of books in their library.

As a writer, you have a responsibility of turning heads in the direction of your books if you intend to make sales or become famous for your work. This responsibility can be shared with your publisher or graphic designer, but a major chunk of it rests on you.

In this post, I’ll show you a few tips to help you in that regard.

1. A good title

One of the first things that captivate a reader is the title of a book. When the title is captivating, readers would want to know more about the book, what it entails and what they can gain from it.

In selecting a good title, you are not just looking for one that would attract your reader, you are also looking for one that will depict the true content of the book – either directly or figuratively.

Take Chimamanda Ngozi Adichie. The titles of most of her books are not often straightforward, but they depict the content of her books. And take R.L. Stine. Most of the titles of his books give you a hint as to what to expect in the book. But either way, their titles are appropriate, and they make any reader want to pick them up especially if it is in the area of their interest.

2. A good summary

Another thing that attracts a reader to a book is the blurb on the back page. When readers decide to shop for books in a store, they pick up a book that interests them and turn to the back to read the blurb, or read the brief description of the book if they are shopping online.

The blurb says a lot about a book and can determine whether or not the book will be purchased or read. As a writer, endeavor to put your thoughts together to capture many thoughts in a few words and present them to your readers. That way, as soon as they pick up the blurb, they are compelled to read the whole book.

3. Good first chapter

Sometimes, many readers bypass the process of reading the blurb or caring about the title and just want to delve into the book. Other times, they may go through those processes and create time from a tight schedule to read the book.

But they must keep going, and that first chapter has to be the fuel that will push them to the end.

4. Attractive cover or design

Many times, people pick up a book because of the cover design, whether the combination of colours, the design, or the picture used on the book.

Things as basic as these have the ability to attract a reader. And this is very important, especially in children’s books. Once the back cover catches the eye, there is a high probability that the book would be picked up, and eventually read.

5. Appropriate genre position

There are times when the genre of your book contributes to how well your book will call to your readers. This works with some of the other tips listed above.

When your book is listed in a certain genre, readers should be able to pick it up, look through it and be satisfied that it is what they are looking for.

So, the ball’s in your court.

**

Olamide Omolawal is an avid research enthusiast with an interest in creative and content writings.

10 Things to Look Out for when Line Editing


Line editing makes your sentences the best they can be. That means removing all the unnecessary words; making sure the word usage is correct and that the writing flows seamlessly. A professional line editor will do this for you, but it’s a useful skill to master if you can. Below are ten things to look out for that’ll make the most out of your line edit.

 1. Make sure your sentences make sense

Read your work as a reader with a fresh pair of eyes – this might mean putting the work aside for a few weeks and doing something else. Look out for clunky wordings, wrong tenses and misused metaphors.

 2. Syntax should be easy to follow and understand

Look at the following sentence: “by agreement he called me up, and though it was very foul, windy, and rainy morning, yet down to the waterside we went, but no boat could go, the storm continued so.” The order of words and clauses is hard to follow. Let’s simplify it by rephrasing and dividing it up into several shorter sentences: “He called me up as promised. Although it was a foul, windy, and rainy morning, we went down to the waterside. The storm continued as we watched the boats unable to leave.” Punctuation is your best friend, use it well!

3. Eliminate any words that lessen the impact

A lot of line editing involves thinking about whether the composition of words in a sentence is the best possible one. To do this, try changing the way the sentence is constructed. Often you’ll have to get rid of words which we tend to use often, but are unnecessary. For example: “my offer should actually really be considered.” A simple line edit makes this sentence more straightforward and effective: “you should consider my offer.”

4. Hold your reader’s attention

If you’re having trouble with the previous point, try asking yourself this question: “does this sentence or paragraph hold my attention?”. If a sentence or a paragraph is long-winded and unnecessary, however much time you spent over it and however much you like it, it has to go.

5. Get rid of any terms or phrases that convey an unintended meaning

It’s good practice to think about your work with your readers in mind. Of course, it’s not possible to please everyone, but you should be aware of projecting bias or prejudice through the choice of words, even if they are unintentional. For example, instead of saying “physical handicap”, it’s better to talk about “physical impairment”.

6. Use a thesaurus

Do away with your scruples (if you have any) and get friendly with a thesaurus. I don’t mean change every word to an obscure one, but it’s a useful tool to avoid repeating words. For example, if you find you’re talking about your hero’s ‘sparkling blue eyes’ too often, use a thesaurus to change some of these to glinting or glittering.

 7. Don’t edit out your voice

Be careful not to over-edit and lose your tone in the process. If you’re paying a professional line editor, make sure they understand your voice. If you are line editing yourself, it’s sometimes helpful to take a break between editing stages and remind yourself of the main attributes of your voice that makes it unique. Don’t lose it.

8. Eliminate Cliches

Pick any phrases you’ve heard and read too many times and get rid of them. If conveying the meaning is crucial to your text, there are other ways of doing so. Come up with your own metaphor or nail a new phrase. Consider the following sentence: “needless to say, he wasn’t up for joining a vicious circle of ‘eat, work and sleep’.” Make your writing your own: “he loved life. He couldn’t sacrifice it for toiling away at a job that didn’t satisfy him.”

9. Double check the words and facts you aren’t sure about

It never hurts to double check. It’s common to use a word or a fact you’re not too sure about and then forget about it. Always, always check for its meaning – if not when you are writing, at least when you are line editing.

10. Get help online

My last tip is optional, but may work for those of you who are still in the ‘training stage’ of line editing. Hemingway is an online app – you paste in the text and Hemingway automatically highlights problems in your writing. Alternatively, there’s the online editing course Get Your Book Fit on Udemy which contains plenty of useful tips on all stages of editing.

Lastly, don’t let line editing overwhelm you. It’s an important skill that helps you tighten the screws with your writing, and doesn’t have to be a chore. Get your pen at the ready, cut yourself a slice of cake and make it fun anyway you can.

(c) Adriana Bielkova
Credit: https://www.writing.ie/resources/10-things-to-look-out-for-when-line-editing/

Friday, July 7, 2023

7 Social Media Management Tips to Save Time & Improve Results


Why is social media management important? According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand.

First, check them out on Facebook, see some reviews; check Twitter and Instagram for discounts. It’s like doing recon for a blind date! I want to know I’m not going to get ripped off; and in the process, the brand should utilize these social channels to develop a relationship with me as a customer.

That being said, I think we agree that social media management can be a stream of irritation. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? I have gathered a list of tips that my colleagues and I use for WordStream’s social media management to help save time, save money, and grow and engage your audience.

1. Social Media Management: Focus on Quality

It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than abysmal posts with incorrect information.  We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on—surprise!—social media. This tweet was posted in mid-June and I’m still seeing it being retweeted even now.

It’s a bummer that this doesn’t direct to WordStream, but we have content posted on it, too!

Think about it this way, if someone writes a terrible post without citing sources and shares it on social media—are you going to interact with it? And what does that post say about your credibility as a brand?

2. Analyze Data to Find the Perfect Quantity

…and almost as important, quantity. Because let’s face it, social media is about what is going on NOW, right this second. This is especially true for Twitter; we recently found that engagement rate increased 46% week over week after publishing 30 more tweets than the week prior. In fact, those 30 extra tweets helped push 30% more traffic to the website with 60% more link clicks than the previous week.


During the week with 30 extra posts, there was an average of 5.9K link clicks daily.

It can be hard to get visibility as organic reach continues to decrease, and the one way we’ve found to combat this is to post more often. My favourite trick is to re-post content multiple times—for blog posts, I’ll share it on Twitter up to 5 times on the day it is published. Just make sure you’re not being spammy on Facebook! People hate that. Truly, I’ve seen the comments…

Another good trick is to stay aware of demand—keep your eye on trending topics in your industry’s sphere. Chime in when you can! This will increase your engagement rate and potentially garner more followers.

3. Be Charming (Tools Can Help!)

When my mother complains about social media, she references her friends that only post to brag. “Tommy got into Harvard AND Yale! Such a hard choice!” *Insert picture of the son as the homecoming king*. But, being the charmer she is, she will congratulate them (with a “xoxo”) and as a result, they will like and share and comment on her posts as well. Be my mother! What goes around, comes back around: engage with others and they will engage with you. Though this sounds silly, Larry swears by it.

Yes, my mother’s last profile picture was a flower pot. For 4 years.

One of my biggest challenges is finding content to tweet and post about! A way to tackle this is through social media management tools like Mention and Buzzsumo, which will send alerts your way when a keyword you select is posted online. I currently use keywords like “WordStream” or “Larry Kim” to see if others are posting about us. Then I can retweet their content! Another great resource is Feedly, an RSS feed website that helps you read your favourite blogs all in one space, or Klout, which suggests original content that hasn’t been seen by your audience yet.

4. Use Scheduling Tools

Because no one expects you to manage your social media accounts so intensely that you are manually posting 20+ times per day. Actually, who is reading these daytime posts?! Procrastinators, I see you…


I personally use Hootsuite, which had been conveniently set up before I started working in social media. I’ve also tried Buffer, which works similarly. For a complete list, check out our post on Social Media Management Tools.

Hootsuite dashboard for WordStream

I have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.

5. Automate Repetitive Tasks with IFTTT

IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps, this website will help you set up simple commands which link up different applications to automatically perform actions if triggered. For example, IF the weather app tells you there is a high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo on Facebook, THEN save the photos to dropbox.

At WordStream, we have a few blogs that we follow and trust to post quality content consistently that is of interest to our audience. We were able to set up a recipe that automates the sharing process. IF a certain blog posts new content, THEN tweet the post to our followers on Twitter.

6. Utilize Social Media Analytics

Does this need an explanation? How do you know how many people are seeing your posts and engaging if you don’t look at the numbers! Make decisions based on data!

I won’t pretend to be an expert in analytics, but I appreciate the vast number of metrics available. Luckily, there are experts out there, like the fine people analyzing tweets at BufferTwitter themselves, and Kissmetrics, who are kind enough to give us a beginner’s guide to Facebook insights. Personally, I tend to watch post engagement (based on audience size) and URL clicks when managing social media because our goals are to expand and engage our followers while driving them to the site.

7. Be a Real Person

As individuals, we have a higher tendency to follow accounts of “real people” vs. businesses even if we don’t personally know the person. I have tried my hardest to show on social media that WordStream is a real place with a real person with a real personality behind it! To get some ideas, Gizmodo and Contently have companies that manage their social accounts with flair and sass and everything people love…about real people. My personal favourites are ChipotleSeamless, and Nutella. This says nothing about my real-life favourite things, I swear.

My favourite thing to do on Twitter is to find disgruntled customers and respond, trying to solve their issues. In a survey from InSites Consulting, 83% of companies reported that they deal with questions or complaints sent via social media, so I’m not alone. This is a great way to show that your company cares and has a face and personality behind the façade.


This customer had tweeted @WordStream unhappily reporting his dashboard was broken. We were able to respond and get it fixed! Previous tweets have since been deleted.

We already know from Larry that posts with emojis receive more attention. Similarly, when examining our tactics with images, we found that photos will generally receive more attention. This was further affirmed by Convince&Convert, who report that posts with pictures generate 150% more retweets. At WordStream, we analyzed posts on Twitter and Facebook and found that the most retweeted or liked posts featured images of real people–#PPCkid and images of our employees worked fairly well, but even memes featuring a real human work as well.

This is the back of everyone’s head at WordStream. It received 200% more likes than a post directing to an article a few minutes later.

Just like PPC, managing social media accounts is a constant work in progress. I’m keeping an eye out to see how Facebook’s new algorithm will affect our organic visibility while being vigilant about metrics and engagement across all channels. Do you have any great tips that I missed? Let me know!

Wordstream


9 Tips to Get More Preorders for Your Next Book


There are a lot of great reasons for you to boost your book’s preorders:

  • Preorders allow your biggest fans to express their enthusiasm for your work
  • Having a book available for preorder gives the impression that you’re a successful, “must-read” author
  • Preorders give you yet another useful marketing angle to promote your work (while extending the promotional timeframe)
  • Making your book available for preorder gives you an opportunity to identify your most ardent fans
  • Preorders help you build hype and anticipation, making it more likely that your book will be a bestseller

But you can’t just make your book available for preorder and expect people to buy it en masse; you have to do some work to ensure that your preorder campaign is a success.   Thankfully, we’ve got some great tips to help you maximize the preorders for your next book!

How to Drive Book Sales Through Preorders: 9 Tips

#1 — Tell Everyone You Know   One of the best pieces of preorder advice we’ve encountered was given by author and entrepreneur Julian Hosp back in Episode 66 of The Author Hangout. Julian is a master of getting preorders, and one of his recommended methods is simple but incredibly effective: contact everyone you know personally, whether they’re in your phone’s contacts, your email, on your Facebook friends list or elsewhere.   Making this personal connection means a lot to people, and it can help you spread awesome word-of-mouth promotion for your book. This takes time and effort, but it’s something that can pay off in a big way!

#2 — Take Advantage of Your Email List   Your email list is the cornerstone of your author platform, and getting preorders is a wonderful way to make use of it. The people on your list are more likely to preorder your book, so be sure to let them know about it!

#3 — Set the Price Low   It’s much easier to get people to preorder when you provide incentives for them to do so. Set your preorder price low and you’ll give people a great reason to get on board!

#4 — Build Your Social Media Following Early   Promoting your book on social media is essential, but if you want to ensure that you maximize your preorder sales, you need to build a strong following. Don’t wait until you make your book available to start getting followers and fans!

#5 — Reach Out to Online Influencers   Identify podcasters, bloggers YouTubers and social media mavens who can help you build excitement about preordering your book. Provide them with something of value in exchange for preorder promotion.

#6 — Use Goodreads   Obviously, you’re going to be promoting your upcoming release on your website (you’re doing that, right?), but be sure to use the Goodreads platform, as well, so you can reach the world’s biggest book fans where they hang out.

#7 — Run Promotions on Existing Books   If you have a back catalog of titles, now is a great time to promote them aggressively, which will enhance your author profile and get more people interested in your existing output. By doing this, you stand a much better chance of getting them to preorder your next one.

#8 — Update Existing Books’ Back Matter   Another great way to leverage your existing selection of books is to update their back matter to include the preorder link for your next book.

#9 — Build Your Marketing Plan as Early as Possible!   Don’t make your book available for preorder and then create your marketing plan; instead, create a solid marketing plan (which will involve you doing something significant to promote your book every week, at minimum) and then make your book available for preorder. Have a great week, authors!


Culled from: Book Marketing Tools

How to Dramatically Improve Your Short Stories


I have long admired writers of short stories. Those talented people who can tell a story in only a few short pages — a story so compelling it grabs you in the first few phrases, and doesn’t let go.

Cleanly-drawn characters with an intriguing story to tell, usually with an excellent plot twist you never saw coming — they leave you breathless.

My usual efforts run from 10,000 words plus to full-length novels of about 70–85,000 words. I’ve always just started wherever and kept going ’til it felt finished. Sometime I write from both ends to the middle, and once in a while a story will actually start at the beginning. Most often it comes in chunks or scenes that need to be woven together.

I’ve always just used as many words as I needed to tell the story. I was more concerned with having enough extra, a bit of padding, to ensure there’d be a high enough word count after the final edit. So, the idea of writing a complete story in few pages was initially pretty scary, let alone telling a whole story in a thousand words or less.

Of, course, I didn’t know I could write a full-length novel ’til I tried. So, why not give it a shot?

I’ve learned a fair bit about the process, both from reading other works and from writing my own short pieces. And I’ve found there is a method to the madness. There are a few simple steps you can take to drastically improve your short stories.

The Plot

Your plot — whatever it is your characters actually do — may not be the first idea to tickle your mind when you start your story, but it requires careful attention. You don’t have a lot of time to meander around in flash fiction. A thousand words goes by fast.

Once you have your plot sorted out, you can usually navigate through your story pretty effectively.

The story starts with an action. Something you character needs to do, or wants to do, or must do… or find, or discover…

Your character make their journey, which can be either physical, emotional or both, from where we meet them at the start of your story, and on through their struggle or past their obstacle, to their destination. This is a pretty standard “quest” plot — think Hobbits. Frodo must carry the ring to Mordor and cast it into the pit to save the world.

Make a sentence about your story. Sum it all up.

Jack and Jill must find their way to the top of the hill and return with a pail of water.

Keep it simple. This is a short story. Save the multi-layered epic for your novel.

Your Main Character

Your protagonist, or main character, is the person around whom your plot revolves. The central person in your story. I often start with an idea or feeling about a character and then figure out what she/he needs to do as I go along. But there’s no right or wrong way to begin.

However, we need some kind of stakes to make our character interesting, and for us to care about them. There must be some cost involved in achieving their objective, and some kind of growth when they do. Something big enough and important enough to satisfy your reader.

That’s your character’s arc. Their growth or change — sometimes for the better, sometimes not. They were this when we met them, and at the end they’re this…

They could have gone from being a grumpy curmudgeon to a kindly friend. Like me before and after my first coffee. Or they could change from a naive young woman into a bitter, jaded socialite — it’s up to you. But they need to change or grow in some way or your readers will find them boring.

Make a sentence about their journey. Sum it all up. This is the heart of your story — what it’s all about.

Jack and Jill must overcome their fear of what might be lurking in the the very tall grass, so they can climb to the very, very top of the hill, and return with a bucket of water, or their family will die of thirst.

So, you have your character, their journey and the stakes, and you’ve hopefully ironed out the rest of the plot — the rest of what happens along the way. Now for the payoff.

The Plot Twist

A good writer makes it look easy.

They wrap it up in a nice tidy bow without appearing to. You reach the end of the story with a chuckle, a surprised laugh, maybe a feeling of satisfaction. Maybe the ending fits so perfectly, and is so completely satisfying you don’t mind having already figured it out.

A great writer will leave you amazed, possibly in tears.

No matter how good you are at sussing things out, at keeping one step ahead of the story, you never would have conceived of the ending they just sprang on you. Not in a million years.

And yet, it was so beautifully set up. You can go back through the story and see where they carefully planted the seeds, sprinkled the breadcrumbs. But they held back that one tiny piece of information…

But whether the plot twist is completely hidden ‘til the last few words, or you see it coming a mile away, the important things is, it works. It fits the story.

The ending — whatever it is — has to be believable within the world you have created. It has to stay in context, to fit the expectations you’ve set up in your reader.

You can’t just pull something out of thin air and say, “Voila!”

The Greeks called that old trick “Deus ex Machina”, literally, “God from the machine.” Except when they did it, it wasn’t old yet.

In Greek plays of a certain genre it was common to have some god, Zeus or Apollo usually, appear from the clouds of Mount Olympus (via a crane) and descend to earth to mete out justice or settle the conflict.

In modern usage, it generally means you’ve written yourself into a corner and can’t think of a good way out, so you use some crazy cataclysmic event or an intervention by some other-wordly being to set everything to rights.

For example, your reluctant, ex-navy-seal hero is trapped on the twenty-ninth floor of a burning building along with the beautiful teacher he kinda likes, and her entire class of kiddies on a school outing. 
What? School outing? Never mind — just go with me…

He’s just run out of ammo, and the terrorists are only two floors below them and closing in fast.
And here it comes, completely out of left field.

Suddenly, an earthquake sets off a tsunami which sweeps away the terrorists and douses the flames but miraculously leaves the skyscraper intact and all the good guys alive.

There you go — deus ex machina. But, I’ve seen worse. They could have been saved by aliens.

I’m sure you can do better.

Jack and Jill are terrified of what might be lurking in the the tall grass. Bravely overcoming their fears, they climb to the very, very top of the hill, finally reaching the well. On their way back down though, Jack slips and knocks himself out. He rolls helplessly down the hill. But plucky Jill, tumbling after him, manages to reach the bottom first and breaks his fall. She saves Jack’s life. And keeps their family from dying of thirst…

You notice, though we didn’t add an extra characters, Little Bow Peep could have been passing by, looking for her sheep. In fact, one of her sheep, in the already established context of Mother Goose land, could just as easily have broken Jack’s fall. That could have been more fun.

Also, we didn’t introduce a first-aid kit, or a passing paramedic. Remember, deus ex machina. Keep it real within the context of your story.

If your plot twist doesn’t work, then you either have to find a new ending that does fit the story, or go back and make everything else lead up to your big finish.

And now comes the really important part of your story…

Editing Your Finished Work

And I don’t mean for grammar, and spelling, and punctuation, and all that stuff. That’s a given. I mean now you’re going to go back and remove every single word you don’t need.

You can keep an eye on the word count as you’re writing. Just hit <Control> A to select/highlight your whole article and the program will give you a rough word count. When you reach six-hundred words or so, you know you’re about two-thirds done, so you better get busy wrapping things up.

Don’t stop ’til you’re finished the story, but try to stay close to a thousand words.

But then, once you’re done, re-read your story from start to finish. Looking for words you can cut.

For example, I just edited the above sentence. It used to read, “Looking for extra, or unnecessary words you easily can get rid of.” Now it reads, “Looking for words you can cut.” Cleaner. Removed five words from the overall total. Not troublesome in most articles, but they would be wasteful and excess verbiage in flash fiction where every single word must be made to count.

Look for sentences where you can say the same thing in fewer words. Say it better, tighter, and with more interesting words. The right-click activated min-Thesaurus is your friend.

Get rid of repetition unless it’s for emphasis. Highlight a phrase and click <Find> on the top menu, and your word-processing program will show you how many times you’ve used a particular words or phrase. Then scroll through the list and decide what to keep and what to change.

And please, please, avoid using “that” as much as humanly possible, unless it’s in dialogue. There are better words, stronger words, more specific words to say what you’re trying to say. Find them. Keep cutting.

And have fun. Don’t be afraid to play and experiment as you write your short stories. Find different voices for your characters. Make them different ages, from different backgrounds. Imagine real people you know well, or one of your favorite actors speaking their dialogue. How does it sound? Does it give you ideas for a different way to go with your character?


Culled from The Writing Cooperative