The 5 Best Strategies To Win Back Lost Customers For Your Enterprise

Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted.

Today’s customer-centered economy means every customer should feel your product is built around their needs. After investing time and effort into helping your customer through the onboarding and adoption phase, it can be discouraging to see them leave.

You don’t have to give up on your customers, though. There are several strategies to win back lost customers that can rekindle your relationship and retain the investment you made in their success.

Why Did They Churn?

Every cancellation is an opportunity to learn more about how customers experience your business and how you can improve your customer success efforts. Viewed this way, customer churn can provide valuable insight for customer success teams.

Many factors can contribute to churn, but generally, customer cancellations are driven by the following motivations:

• Your service has not provided sufficient value.
• Your customer needs to reduce costs.
• Your solution is no longer needed.
• Your service wasn’t fully adopted.
• There was poor visibility into the value your product provided.
• Your customer changed key personnel.
• Cheaper or trendier alternatives become available.

Many of these motivations can be matters of perception. If your customers say your service isn’t returning value, for instance, the real problem may lie in the way you educate and engage with your customer. The good news is that improved communication and targeted campaigns are the best weapons at your disposal when trying to win back a lapsed customer.

The 5 Best Strategies to Win Back Lost Customers

To win back lost customers, you need to begin by researching what went wrong. If you use a customer success platform, then you can retroactively chart their engagement with your product over time. Such a platform records key customer data such as the product features they accessed, how many individuals used the service regularly compared to how many licenses were purchased, and when overall usage declined.

Armed with this data, you can begin the win-back process. The best strategies include:

• Ask to talk
• Acknowledge the problem
• Incentivize return
• Announce improvements
• Select your win-back targets

In all instances, your communication should be personalized and informed by real customer success data.

Ask to Talk

Begin your win-back campaign by asking your customer if they are willing to discuss their experience with your product. Obviously, the customer might reject your offer, but anyone who agrees to talk may be persuaded to come back.

So, rather than end your relationship with a generic auto-generated survey, see if you can discuss a specific aspect of your service. For example, your customer success platform may tell you that fewer than half the individuals on an account regularly accessed your product. That might lead you to ask, “Would you like to discuss any difficulties you had in getting your team members to adopt our service?”.

It’s nearly impossible to win back a lapsed customer if you no longer have their attention, so starting a conversation is the first step in rekindling your relationship.

Acknowledge the Problem

In order to win back a customer, you have to take responsibility for their unhappiness and provide a solution. Once you know why the customer churned, you can build a win-back campaign around the idea that you have heard your customer’s complaints and addressed them. Such a strategy might include promises of more thorough onboarding, changes to the user interface, regular on-site visits and calls, or changes to the price structure.

The customer-centered economy demands we build our products around our customers. Acknowledging there was a problem could give you a second chance to demonstrate your desire to mold your business to your customer’s needs.

Incentivize Return

A great way to revive a business relationship is to offer a new deal. Personalized messaging that addresses the interests and motivations of your lapsed customer can entice them to reconsider. You could offer discounted subscriptions, VIP support, free webinars or training sessions, and access to premium features as a way of luring customers back.

It is common for online retailers, for instance, to offer customers direct discounts on items related to previous purchases as a way of attracting them back. The goal here is to demonstrate increased value.

Announce Improvements

Using social media, blogs, video, and media opportunities, you can open a conversation regarding ways your business is improving. If your customer success metrics are telling you that customers perceive a delay in getting online support, for example, you can post about your new escalation techniques. Open up a broader conversation around what kinds of support are most effective, how technology can improve customer service, and how customer expectations have changed the nature of your business.

If you can position yourself as a leader in your industry, you may be able to rekindle a lapsed customer’s interest—especially if they see you’ve addressed their specific pain points.

Select Your Win-back Targets

Frankly, not every lapsed customer is worth pursuing. There’s little point in expending resources on a lapsed customer if your research tells you they’re likely to churn again or provide only limited revenue.

A customer success platform is key in determining the potential value of a churned customer. If your data shows the customer never progressed beyond a 20% license utilization rate, that they had low feature adoption, or regularly complained about your service, then they are unlikely to return. If, however, your data indicates high usage and feature adoption but a specific disruption to service use—perhaps a key manager left the company or a new budget was enforced—then you are more likely to win back the customer.

Employing Strategies to Win Back Lost Customers

The loss of a single customer is not going to break your business, but every instance of churn is a signal that your customer success model can be improved and an opportunity to find out exactly how.

The best strategies for winning back a lapsed customer stem from the same practices that allow your company to nurture and grow a successful customer relationship: gathering and acting on detailed customer data, actively tracking a customer through their journey, and personalizing customer engagement. If you acknowledge your role in a customer’s decision to cancel and demonstrate your willingness to shape your service to meet their needs, then you stand a reasonable chance of winning back their business and deepening your relationship.

Culled from Business2Community

Post Tags:#customers#Marketing#strategies

6 Ways to Make More Money With Your Book

A lot of authors want to write a book, sell it and make millions of money, but in reality, it doesn’t always work that way. The royalty you get from books can be so small that it might even be hard to break even on the money you spent in publishing your book. However, it doesn’t mean there aren’t other ways you can make money from your book. There are – and we are glad to share it with you.

• Be Like John Grisham: In this case, you can be like Grisham, Rowlings and the likes who give producers the opportunity to make a film adaptation of their book while they get tons of money in return. By giving producers movie rights, you can give your fans the opportunity to have a deeper experience of your book through the movie while you still get paid for it.

• Become a Speaker: Publishing a book establishes your credibility as an expert in the field you have written about. Thus, you can use the opportunity from your book to get speaking engagements and speak about the content of your book to an audience, pull out life lessons from your book and educate people.

• Become a Consultant:You can also become a consultant for government offices major corporations, foundations and the likes. Irrespective of what you have written about, you can offer information you have gathered through your research while writing your book to these organizations and get paid for it.
• Offer Coaching Services: As an author, you can offer coaching services to a lot of people. You can teach people on how to write a book You can also teach people a step by step guide on how to write a novel, and you can come up with your own course outline and packages on book writing to teach to people in exchange of money.

• Develop Ancillary Products: You can come up with great concepts from your book and use them to make money. Such as, selling a school bag with the face of the characters in your book or using the cover of your book to make t-shirts, water bottles, postcards and the likes.
• Sell Other Rights from your Book: Aside from selling your movie rights by giving producers to make a movie adaptation of your book, you can also sell other rights that come with your book such as reprint rights, foreign rights, audio rights, multimedia rights, and merchandising rights.

With these ideas, you can make a lot of money from your book aside from direct sales.

But it is crucial that you market your books. Once you market your book far and wide it would be easy to make multiple streams of income from it. You can check our blog post on How to market your book with little or no budget

How a Strong Character Arc Can Make Readers Love Your Protagonist

Rags-to-riches stories result in the most common dramatic character arcs. But the best character arcs result in inner change, not just changes in circumstance.

Novel readers love it when a protagonist dramatically transforms from Page One to The End.

What is Character Arc?

Simply how your lead character moves from his status quo to become heroic.

That doesn’t mean he [and I use he inclusively to mean he or she] has to become a comic book superhero. It just means he develops new muscles by facing every obstacle — and failing until his predicament ultimately appears hopeless.

He develops skills and strength along the way, attempting overcome all these obstacles, until in the end he’s become a different person and can finally succeed.

The more challenges your main character faces the better. Bestselling novelist Dean Koontz recommends “plunging your character into terrible trouble ASAP.”

You’ll be tempted to show mercy on him. Don’t! Only the toughest challenges force your character to become heroic.

A Classic Example of Character Arc

A Christmas Carol by Charles Dickens

Ebenezer Scrooge begins as a selfish, miserly, miserable curmudgeon. But through encounters with the Ghosts of Christmas Past, Present, and Yet to Come, he faces the awful truth about himself:

Unless he changes his ways, upon his death no one will mourn or even miss him.

Scrooge vows to embrace the true Christmas Spirit year ’round, and he becomes a new man — joyful, generous, and loving.

How to Ensure Dramatic Character Arc

Challenge your character at every turn, removing every support and convenience. Thrust him into the most difficult predicaments you can imagine. Reach into your toolbox for everything that’ll make his life difficult.

We’re tempted to equip our characters with whatever they need, when we should do the opposite. Take away the house, the car, the income, maybe even the spouse or lover. Make your character succeed in spite of it all. That’s what forces him to heroism.

Just remember:

Your character’s change must be credible. Heroes are proactive. Your character must change as a result of his doing something, not because he figures out the problem or realizes he must change.

How to Know Your Character Is Changing

Whatever you do, don’t tell readers how your character is changing. They should be able to deduce that from what you show them.

And if you do it right, you just might experience an Author Arc as well — a change in yourself as a result of what you learn from writing the story.

The Most Important Element of Character Arc

A person changes for a reason.

He must face trials — real, painful problems — he can solve only as a changed person.

Get this right, and you’ll produce a story readers will remember forever.

Culled from Writer’s Digest

• CHARACTER ARC
• WRITING STRONG CHARACTERS

The 3 Stages of Social Media Marketing for Events

Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people.

For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought of as in-the-moment and spontaneous, effective social media marketing requires forethought. When planning a social media campaign for your nonprofit event, it helps to break it down into phases. Read on to learn about the three phases of social media event promotion and how to succeed every step of the way.

Social Media Marketing: How to Handle Your Event Promotion

1. Before the Event

Supporters will not attend your event if they don’t know about it. That fact is at the core of your first phase of social media event promotion. In the weeks (or even months) leading up to your event, use social media to spread the news and register people ahead of time.

To get started, identify …

Your Platforms

You can’t succeed without focus. There are new social channels popping up all the time, but you should concentrate your efforts on the two or three platforms that work best for your organization and your event.

Your Goals

Clear goals will also help focus your social media promotion efforts. For a nonprofit event, registrations or ticket sales will likely be an important measure of success. Though, it’s important to also keep the long-term value of gaining new followers and generating engagement and impressions in mind.

Your Key Announcements and Deadlines

Structure your social media promotion around a few important announcements or deadlines. You might release the date or main activities, or announce speakers, special guests, or deadlines for early-bird ticket prices. This allows you to repeatedly promote your event while relaying important information to your audience and keeping the message fresh.

It’s also a good idea to begin the use of event hashtags well before the big day. This encourages your supporters to use them and helps create interest and buzz. Reach out to a handful of dedicated supporters and ask them to post about the event. You can also call on any sponsors or partners to promote the event on social media. Send them sample text or share images that they can easily post to their social networks.

2. During the Event

Your pre-event social media work is about awareness and registrations, but during the event, your objectives shift. Day of, your efforts will seek to:

• Enhance the attendee experience
• Share the event with those who couldn’t make it
• Collect content for future engagement and event promotion

Attendee Experience

Your organization can use social media to understand what your audience loves about your event and what they don’t care for. This is where an event hashtag becomes really important as it allows you to discover posts about your event in one stream. Like, share, and respond to positive posts. This will encourage people to keep talking about your event. You might even start trending!

But don’t ignore complaints. A study found that 42 percent of people who contact a brand on social media expect a response within an hour. While you’re sure to be busy on the day of your event, reading and responding to negative posts can alert you to problems you may not know about. Even if you don’t have an immediate solution, replying or messaging the attendee shows you care and want to make things right.

Share With Your Social Audience

Social media allows people all over the world to experience events they can’t necessarily attend. Use your social posts to show others what they’re missing. This will not only nurture existing relationships, but also intrigue new potential supporters. Post high-quality pictures and videos, short testimonials from attendees, and fun updates and highlights of your event. Those who could not (or chose not to) come might be enticed by what you share and make a note not to miss your next event.

Collect Content

Events offer tons of content opportunities. From pictures to videos to quotes, a great event can help generate blog and social media content for months to come. Get your whole team on board and task them to write down any awesome quotes or favorite moments. It’s also smart to have a specific list of images you want to capture ahead of time so you can ensure they’re taken.

While it’s important to have a plan walking into your event, you also need to be flexible with your day-of social strategy to capitalize on the day in an authentic way. Some of the best social media content happens in the moment. Don’t be afraid to replace or add an extra post that really shows off what’s special about your event.

3. After the Event

Much like a fundraising campaign, the final phase of your social media event marketing is about follow-up, reengagement, and key learnings. Make sure to post some thank you or wrap-up messages on your main social media channels. Now is also the time to consolidate all of the content you collected for future marketing initiatives. Review your assets and decide how they will be used in future promotions.

In this phase, you can also use social media to collect feedback from your community. In the days after, post questions about attendees’ favorite experiences. You can also promote the link to a survey to get more detailed feedback. This information will be extremely valuable when you plan your next event. You will learn what elements resonated and what issues you can improve upon.

Finally, keep your followers and event attendees updated on your subsequent events. If this is your signature annual event you can even start selling tickets for next year immediately. Let people commit now, when they’re full of happy memories.

 

Social media is a fun and flexible way to enhance your events. But, like other forms of marketing, it still requires focus and preparation. Use these three phases to optimize the social media element of your next event marketing plan

 

Culled From Classy

Post Tags:#Digital Marketing#event marketing#Social media marketing

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Writing the First Chapter of Your Manuscript

Although we often have our story already fully crafted in our head, it is always still difficult writing the first chapter. Writers, emerging and veteran writers inclusive experience troubleshooting when it comes to creating a compelling first page capable of hooking the readers. Though hook sentences play a major role, they are however not enough to grip the reader throughout the first chapter. Readers need to be engaged with stakes that would make them commit and get equally immersed with the book. If you’re finding it difficult to write the first chapter of your manuscript, here are some tips to get you started.

Open your first chapter in media res:

Readers do not want to get bored when they pick your book for reading. You also don’t want this after all. In Media Res is loosely translated as …in the middle of events. So, rather than start your chapter with a “Once upon a time…”. Starting your book’s first chapter with an unexpected action will stimulate immediate interest in your book.

Start your first chapter with a hook sentence:

When writing the first chapter of your manuscript, you should ensure the first sentence grabs the attention of the readers. Hook sentences generally serve the purpose of arousing the interest of readers, so you should take due advantage of it. Additionally, a hook sentence works even better when you start your chapter in media res.  Doing this will spur your reader to keep on reading.

Don’t lump back story in your first chapter:

The backstory is your character’s past. They do not necessarily form part of a story. But they add to the plot and create a better understanding of certain events in a literary work. To achieve a great effect with the backstory in your manuscript, you should try not to lump them in the first chapter. Rather, spread them across several chapters of your manuscript as the story builds.

You can introduce each backstory when a character wants to take action, reflects, or wants to make a decision.

Don’t introduce many characters in your first chapter:

When writing the first chapter of your manuscript, avoid introducing too many characters. Doing this may prevent you from creating a good reading effect for your readers, who tend to struggle with remembering the characters. Limiting the number of characters you introduce in your first chapter will avail you of the opportunity to create compelling and easy-to-remember moments and actions. The trick to this is introducing the main characters of your book in the first chapter. That is, the protagonist and the antagonist will surely suffice for the effect you wanted to create.

Introduce a new challenge:

Towards the end of your first chapter, introduce a new challenge. This is to enable your readers keep turning the pages in search of answers or remedies to illusions your book already projected in their heads.

For instance, you might have a protagonist suffer from a deadly disease with an unknown cure and has been prescribed to have very few days left to live. He may then get some information about a certain herbalist in a dangerous faraway land who has the cure. The character engages in the deadly journey and spends days fighting numerous carnivores on the way. However, getting to the herbalist’s abode, he discovers the herbalist had gone on a journey that would take him many days to return.

Ending the first chapter on this note will make your readers eager to find out if the protagonist survives or not. The desire to find out how he or she sorts things out will force your readers to keep reading.

Religiously adopting the above tips on writing the first chapter of your manuscript will give you a great head start when writing.

Step by Step Guide to Write Content Better and Faster

If you are a writer, you might already have written various types of content or you might be starting now.

An expert writer will have no trouble creating blogs, guest posts, articles, eBooks, digital newsletters, brochures, flyers, promotional emails, and other types of content.

Anyone would break out in a cold sweat considering the volume of work that writers are expected to complete each day.

Additionally, even as a freelancer, it can occasionally be challenging to come up with ideas for a project and see it through to completion.

This overwhelming sensation causes writers to procrastinate because it makes them feel stressed and overwhelmed.

That situation has happened to all of us.

But do not worry; we will provide you with some advice on this blog on how to enhance and perfect your writing abilities as well as organize your work with the aid of proper tools.

Here Is a Step-By-Step Guide to Writing Better Content in a Faster Way

There are many uses for content writing, but marketing and business use is where it is most frequently employed.

Its goal is to inspire and educate readers while promoting and/or selling a range of goods, services, and knowledge.

Here’s how to write content better – and faster too:

 

1.     Identify Context and Subject

Content writers must do this before they start.

Before writing a word, every writer must comprehend the subject and its context.

First, understand the subject, then proceed carefully and follow your method.

Every writer approaches different content categories differently.

The entire process is meant to suit the demands of the users who will be reading and using the site’s content.

If the content is not created to meet those wants and the website’s needs, there’s no sense in creating it.

Content creation is not easy, and the writer must be accurate.

Ensure you have thoroughly researched your issue.

2.     Use or Update Your Content Strategy

Before beginning to generate any kind of content for any platform, it is essential to test and evaluate the reach of already existing relevant content.

The people who will make up the target audience read your content on the web, and they are the basis of why the entire method is carried out.

If the content is not generated in line with their and the internet site’s needs, there is no point in writing content for them.

It is crucial that you produce content that satisfies their needs because every website and/or system has a unique user interface and organizational structure.

3.     Take the Help of Tools

We live in a time with a lot of new technology, and we are lucky to have access to tools and resources that help us be more accurate and efficient with our content.

The online-notepad.net is the ultimate evidence of this fact.

·        Online-Notepad.net

The online notepad is an online, simple, user-friendly, free-to-use note-keeping tool that does more than just store plain notes.

Free Notepad online is a tool that lets you write basic and rich text and format it completely. It has a long list of advanced features that make it as easy as possible for the user.

Beginning with the tool’s absolute best UI (User Interface), it has a clean and vibrant layout that does not look raw and boring like its competitors.

Check out its top features below.

Following Are Some Comprehensive Features:

• Easy And Simple UI

Notepad has a simple, vibrant, and easy-to-use user interface.

• Plain Text Mode 

 Plain Text Mode simply displays plain text with no formatting options.

• Rich Text Mode

 Rich Text Mode allows for advanced text formatting. 

• Task List

The Task List gives the user a straightforward writing pad to list tasks, check them off as they are finished, and rearrange the order as needed.

• Text Sizes

 There are various text sizes to choose from. 

• Various Text Fonts

The text pad includes 9 different font styles.

• Colored Fonts

 There are 15 different font color options.

• Font Background Colors

 There are 15 available font background colors.

• Text Alignment

 Text alignment helps align text.

• Link Insertion

Any link can be easily added by the user to the notes.

• Different Heading Sizes

 The user has a choice between three heading options.

• Insertable Images And Tables

Advanced options for inserting tables and images of various sizes.

• Number/Bullet List 

Text can be organized using bullet points.

• Lock Notes

To prevent any unauthorized access, notes can easily be locked.  

• Pdf, Word, Docx, and Txt Format Support.

Importing and downloading standard note formats is easy.

4. Break Content Down, Make It Readable.

Sort your section headings.

Headings “split” a lengthy article and help readers navigate.

Ensure large text’s readability.

Create easy-to-read, scannable content.

People today are much less likely to read long sections and more likely to skip sections or exit a website.

So if you want to write content better, make sure you organize it very well. Doing so helps readers to avoid navigation issues, making it easier for them to grasp your message.

Use content headings and highlights to help readers find information.

This saves consumers time and makes the content easier to read.

5. Don’t Ramble; Be Brief and Direct.

As a skilled writer, I know how easy it can be to produce long, twisting streams of text.

If necessary, add more until it satisfies your needs.

Your content should not be too long or too short; find the perfect spot.

Most internet users scroll over text to get the info they want, so be concise.

A writer can overcome difficulties, minimize interruptions, and write more effectively and quickly with tools.

Throughout this procedure, make sure your content benefits the reader.

6. Be Original And Versatile

Nobody likes reading or writing boring text.

Essay writing requires creativity.

It sets you apart from other genre authors.

This does not mean you must compose a story with exotic animals.

Use hook lines, alliteration, metaphors, and different phrase structures to make your writing stand out.

Create an identity for yourself as a writer who can create interesting content.

7. Display and Explain

 I’ve seen numerous websites that are all plain text.

These sites are uninteresting since they only have text.

Add graphics and illustrations to your content to express its theme and context.

Start with the intro graphic that describes the topic.

Conclusion

We covered subject and context, as well as show and tell, to help you write content better.

As a writer, knowing how to write well and structure well is crucial.

We’ve included a few tips for making the content writing process easier and helping you write high-quality content.

• CONTENT
• WRITING