Wednesday, June 7, 2023

How to Write Fast Under Pressure

 

If you’re a writer, you’ve heard the question: Do you ever get writer’s block?

My answer is always the same: Writer’s block is for hobbyists. When your livelihood depends on making words appear on a page, the question changes: Do you ever get paycheck block?

I didn’t think so.

That’s not to say some assignments aren’t easier than others. Words may fly onto your screen one day. The next, as late journalist Gene Fowler once said: “You stare at a blank [computer screen] until drops of blood appear on your forehead.”

Regardless, you pound it out because – for pros – there’s no alternative.

I’ve never been one to think writing was “fun,” either, although it beats shingles, I guess. For me, writing becomes “fun” when I’m finished.

Therefore, the faster I finish the more fun it is. The faster I finish, the more assignments I can start and then finish, leading to more fun and more paychecks … which begs a more important question: How can I write faster?

Since writing fast usually means you’ve got a tight timeline, let’s extend this thought to:

How to write fast under pressure?

I was a sportswriter for 25 years, which requires sending a first-edition story the instant a game ends. That requires fast writing. Twenty thousand fans are screaming, facts keep changing, editors are tapping their feet and checking their watches and whatever you write, however good or bad, will end up on 350,000 doorsteps.

That’s pressure, or at least it was for me.

Like anything else, writing fast can become a routine if you do it frequently enough. Here are the top 3 tips I’ve learned for writing fast – as if your pants are on fire, for those days when the pressure is so great, they may as well be.

1. Prepare.

You have to spend a lot of time preparing before you can write fast.

As a sportswriter, if I was covering a night event, I would spend all day doing research and making notes. I would know how to spell everyone’s name, for example, and I would keep reference material at hand so I could find things quickly when the ticking clock starts sounding like Big Ben.

Know your general approach to whatever you need to write before you even start.

I would have a skeleton outline scribbled on a scrap of paper to use as a general guide.

I also always like to have the first three paragraphs in my head.

Then comes the “nut” paragraph that explains the central idea and/or why you’re writing the piece in the first place. Everything that comes after should support that paragraph. That’s your middle.

Finally, you need to know where you’re going to end up or how you’re going to end. In my opinion, your ending is almost as important as your opening. It’s what readers remember.

I also think about tone beforehand. Do I want this to be a light, airy and easily-readable piece or is it a heavy, serious, thought-provoking topic?

Be prepared, but be flexible, too, particularly if you find a better approach mid-way through – which often happens once your fingers start moving.

2. Lower your expectations.

I am not in any way suggesting you submit substandard work. However, if you have to crank out a finished, polished piece in a limited amount of time, you may not have the luxury of making sure every word is perfect.

When time is of the essence, concentrate on raising your floor instead of your ceiling.

That doesn’t mean your work shouldn’t be a rock-solid reflection of your professional abilities. But don’t try to experiment. Save that imaginative approach (that may or may not work) for when you aren’t under the gun.

Keep it simple. Write. Short. Sentences.

3. Concentrate.

Louis L’Amour, author of 105 novels and short story collections, once said: “I could sit in the middle of Sunset Boulevard and write with my typewriter on my knees; temperamental I am not.”

I couldn’t agree more. Years of pounding out copy under ridiculous deadlines in ear-bleeding arenas and stadiums taught me to focus.

What’s writer’s block, after all, but allowing yourself to succumb to distractions? You don’t have time for outside influences when writing on a tight deadline. You need a laser focus, which requires blocking out all potential interruptions.

If you work at home and have kids, good luck with that. I used to wear a special hat when I was on deadline so mine would know that, while I might be home, I wasn’t available to make pancakes, admire a drawing or settle a skirmish.

If you’re in an office, put on a sign on your door for all but your boss: Bug off.

I considered starting a stopwatch before I started writing this post. Including the precise amount of time it took me to write this could’ve made for a cute ending.

Then I thought of another question writers are frequently asked: How long does it take you to write (fill in the blank)?

My answer is always the same: How much time do I have?

Culled from Clariant Creative

Tuesday, June 6, 2023

How to Bounce Back After a Business Venture Goes Awry


Even many of the most successful entrepreneurs have had the experience of a business venture going wrong. The intricacies of business can cause a venture to falter, even if you’re not directly responsible for the downfall. Unfortunately, the many moving cogs of a new venture can cause you to overlook essential factors, resulting in a regretful business venture.

Many entrepreneurs stress the importance of bouncing back. As Bill Gates says: “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” The best entrepreneurs use the experience of a faltering business venture to bounce back more forcefully than ever before with new projects.

There are several ways to bounce back strong after a business plan goes adrift.

1. Don’t conflate a startup’s potential

In reality, many startups don’t turn out quite as planned. A Harvard Business School study finds that 75 percent of venture-backed startups fail. However, many fledgling entrepreneurs only see examples of startup success in the media, with former startups like Snapchat, Airbnb and Dropbox among the numerous success stories. Especially with many of these former startups so prevalent in day-to-day life, the idea of startup success can conflate into an unrealistic vision.

The false impression of most startups finding success, when the opposite is true, can lead to some unwise entrepreneurial planning. Without recognizing the possibility of a given startup failing, some entrepreneurs can blindly devise a business plan without heeding any potential hiccups or bumps in the road.

If your business plan doesn’t go as intended, it’s worth evaluating precisely why that happened, regardless of whether you had anything to do with it personally. It’s also worth acknowledging that the venture simply ended up like many do, so don’t treat it as an indictment of your potential or talent. From Warren Buffett to Bill Gates, even the most successful entrepreneurs have their share of investment and entrepreneurial failures.

2. Realize that profit is rarely immediate

With some exceptions, new business undertakings are unlikely to be profitable in their first year or two. A piece of knowledge that a faltering business can provide is the lack of immediacy in success. When starting your next venture, it will be easier to remember the multitasking, demanding work hours and mental requirements of your previous venture, helping you to form a decision over whether or not it’s going well. This time, with the earlier challenges fresh in your mind, prudence will play a larger role in evaluating the success of a business idea.

Especially if your previous venture showed potential, but you lacked for capital to continue the experiment longer, it can be worthwhile to take some time off to gather funding before launching the next plan. Ideally, businesses should be able to support themselves financially for a given period, while buzz builds and the business model gets truly underway.

3. Merge new lessons with a new industry

A business venture that goes off-course can teach multiple lessons about that industry itself, particularly in how its customers react to a new product or service. Perhaps your business plan and idea felt solid, though the approach was not received well in the niche. If the product or service is in any way compatible with another industry, it can be very worthwhile to consider exploring that industry instead, especially if it’s an industry where you have pre-existing contacts.

4. Keep track of happy customers

Even if your previous business plan didn’t work out as planned, you could still have previous customers that were happy with the product/service, or even your charm as a salesperson. When getting your next venture underway, be sure to reach out to these customers, mentioning your connection to the business with which they’re familiar and happy. Ideally, you will be able to get some lucrative leads with pre-existing connections.


5. Take inventory

There are different levels of severity for a faltering business. Some failed business may drain investors dry, while others may have pulled the plug before serious damage occurred. Regardless, it’s prudent to take inventory of the funds and resources you do have. Taking inventory helps provide a realistic picture of when you can hop back on the horse and pursue a new idea, in addition to how much you can realistically invest in terms of money and time.

6. Define more realistic goals

Experience with a misguided business venture can help lead to more realistic goals in the future, with new knowledge surrounding what does and doesn’t work, in addition to realistic monetary expectations for the short and long-term within a specific industry. Plus, experience from past failures helps to correct and adjust in the future, enhancing your knowledge at the moment as you take action.

A wavering or unsuccessful business endeavor is nothing new to the majority of active entrepreneurs. What’s important is how you bounce back, ideally with more gusto and passion than before. Failure can result in expanded knowledge regarding more realistic goals, networking opportunities and personal strengths, helping to increase the likelihood of your next endeavor being a smash hit.


Culled from Entrepreneur


Creating and Expanding Ideas For Your New Book

 


We are all aware that sometimes you get stuck on ideas for your intended book. It’s normal. Sure enough, your creativity is not in doubt, but more often than you appreciate, it drips from the tap rather than flow at full speed. Other times, you create new ideas but then find yourself unable to take them on from there. Those few lines are hardly going to magically magnify themselves on their own, are they? They need you, but you’re just not sure how to expand them.

There are many different ideas that people have put forward. A few of them are:

  • Write about your special interests
  • Allow yourself to make random, free sketches
  • Adopt mythology or history into your story
  • Get inspiration by reading other works
  • Keep a note with you, and put down ideas as they come

 

These are all great tips, and they have been presented by amazing people – among them, high-grade writers. But as you try these, remember to pay attention to yourself.

It’s your book, isn’t it? That means it’s a reflection of you. What people find in a book, all the good parts (and of course the bad), generally come from within the writer.

Pay attention to yourself, and the results might surprise you.

But what does this mean exactly, and how can you do it?

 

Turn your experiences into ideas

While getting back to my house one early morning, between 5 and 6am, I saw a mentally ill person in manky clothes moving at a brisk pace ahead of me (a very normal sight in this part of the world). Naturally, I put some distance between us and treaded very cautiously. Long story short, somewhere in the distance she gave a young man a huge slap in the face – literally. He jumped across a gutter, and still she confronted him. It quickly turned into a face-off, which ended only when the man broke off whippy branches from a guava tree and managed to scare her off.

I didn’t forget that scene in a hurry. Not long afterwards I wrote a story about it. Different times while writing the story, I played around with the plot. I wasn’t always so sure how to present it, but I knew I was always heading to one end – a scene where an insane woman gives a young man a slap in the face on a road. Somehow, that kept me really confident about the story. It made me feel like I was simply writing about an actual, real-life event and all I needed to do was put it down in words. I felt really good doing that.

Do you have an experience of being pursued by a troublesome dog? Did your sister get a new pug that puts out an innocent face but is really very mischievous behind everyone’s backs? That’s material.

I know it was a terrifying experience for you when you had that nightmare, but I know of writers who have turned their bad moments into great stories! Granted, some little ideas might not make a full story, but you could always incorporate them into something you’re working on. Or the idea might help you think of another idea that you would certainly love to write about.

 

Turn your ideas into experiences

Turning your ideas into experiences is just as great. What do I mean by this?

Let the ideas play out in your head, but more than that, let yourself assume that they’re real. This point is connected particularly to fiction. Do not think of your characters as just that – fictional characters. Imagine them to be real-life people whom you know about, and whose story you’re simply going over in your mind. Do this and watch them come alive before your eyes.

What I do is that I pick a long, lonely (obviously safe) street, preferably with tall trees lined up by the sides, and I walk slowly down it while going over my characters’ stories in my mind. What happened to Jane there? Why did she do that? It was so silly of her, wasn’t it; she should probably have done this instead. Somewhere along those lines there’s usually the odd laugh from me. What you’re doing at this point is you’re giving the characters a real-life edge. The story flows – good for you!

Be careful with this technique though, because oftentimes other people might find you talking to yourself, laughing and smiling alone. They’ll probably think you’re an ass.

You’re a writer. By nature, you are a creative person. I’m certain you could think of other ways to turn your ideas into experiences (you could even dramatize them!). Your reward will be waiting for you.

So, let’s say our goodbyes. Whenever you’re thinking of creating or expanding ideas for your new book, you could try out a lot of the great advice that really nice people have made out time to post on the internet. However, don’t forget to pay attention to yourself. It’s very important.

**

When you’re done with your book, SOI Publishing can give you really great options to make it go far and wide. Just reach out through this page.

Why You Should Write By Hand

 

I know: it’s messy, and it takes longer. A whole page of handwriting only comes to about half a page of typing once you transcribe it. Handwriting can look sloppy and unclear. And an hour’s worth of scribbling on a page in blue ink doesn’t hold nearly the same crispness and efficacy of a double-spaced page of sentences set in Times New Roman.

And yet.

Here are my three reasons for writing by hand. They’re all important, but honestly, the last one is the kicker.

1. It’s too easy to edit yourself brutally when you’re typing on a screen.

When you press delete on the computer, you erase your tender ideas before they even have a chance to take root.  When the deleted sentence disappears from the page it disappears from your consciousness.

Writing by hand creates a map of your explorations. Even if you scratch out a sentence, the remains of that sentence are still there on the page; their presence affects the next sentence you write, and the sentences after that. When you are writing a first draft, divining your story as you go, you need these markers to guide your subconscious. They are your material! Taking them away is cruel, and makes creative work harder than it has to be.

When you’re writing a first draft, you don’t know if what you’re writing is any good or not – you simply don’t have access to that judgment at this stage. You’re exploring – and that means turning off critical analysis. Handwriting allows this to happen more readily.

2. To your brain, writing by hand feels more like making art.

Drawing the letter B is making a mark with your hand. As you write, your letters turn into words and sentences, but the act of putting ink to paper activates the right hemisphere of your brain. This is the part of the brain that sees in pictures.

Try this: on a blank piece of paper, write a list of words that start with the letter “B.” Write the words very slowly, as they come to you. Print them in all capital letters, or make your cursive ribbon-like, as though you were a calligraphist. Line them up one under the other to make a word tower. Continue to play with the shapes of your letters as you write the words. Experience the peaceful, exciting bloom of creativity as it floods your right hemisphere. You’re working with language, yes, but you’re also playing, you’re drawing.

Then turn the page over, and continue to write by hand, this time using characters and voice. You’re warmed-up, now. You’re limber, your brain feels elastic.

Do that for 10 minutes every morning. It feels so much nicer than powering up your computer, feeling distracted by your inbox, and trying hard to crunch out a brilliant page of sentences on your first brittle go in the Microsoft Word Print Layout View.

But here’s my main reason:

3. Handwriting is more real.

It feels more important, in the way that counts. More special. If you want to develop a healthy relationship with your writing, if you want your writing to know that you think it’s real, important and special, then you write by hand. It doesn’t matter that it takes more time, or that it’s inconvenient — when you love something, you write it by hand.

Think about the last time you received a handwritten thank you card in the mail. Wasn’t it lovely? Wasn’t there more emotion and feeling in those few loopy sentences than in all of the emails you’ve received in your inbox for the past month, combined?

That person wrote that note at least a few days before you received it. She cleared some space on a table and selected paper and a pen, and then she thought about you. She thought about an experience she wanted to share with you, and then she put it into words. Magically, when you opened the envelope, you felt that focus. It’s a time capsule, a transmission. There’s energy in handwriting, and your body recognizes it.

We so rarely get to feel this anymore, because email has metastasized our correspondence. Even birthday cards are emailed now (although I disapprove of this). At least handwritten thank you cards are still de rigueur for wedding gifts and sympathy cards. And why?  Because we want the emotion behind those events to stand out in our lives as real, important, and special!

Sentimental? Maybe. Inefficient? Almost definitely. But I’ll say it again: when you love something, you write it by hand.

Culled from Sarah Selecky

Monday, June 5, 2023

Writing the First Chapter of Your Manuscript

 


Although we often have our story already fully crafted in our head, it is always still difficult writing the first chapter. Writers, emerging and veteran writers inclusive experience troubleshooting when it comes to creating a compelling first page capable of hooking the readers. Though hook sentences play a major role, they are however not enough to grip the reader throughout the first chapter. Readers need to be engaged with stakes that would make them commit and get equally immersed with the book. If you’re finding it difficult to write the first chapter of your manuscript, here are some tips to get you started.

Open your first chapter in media res:

Readers do not want to get bored when they pick your book for reading. You also don’t want this after all. In Media Res is loosely translated as …in the middle of events. So, rather than start your chapter with a “Once upon a time…”. Starting your book’s first chapter with an unexpected action will stimulate immediate interest in your book.

Start your first chapter with a hook sentence:

When writing the first chapter of your manuscript, you should ensure the first sentence grabs the attention of the readers. Hook sentences generally serve the purpose of arousing the interest of readers, so you should take due advantage of it. Additionally, a hook sentence works even better when you start your chapter in media res.  Doing this will spur your reader to keep on reading.

Don’t lump back story in your first chapter:

The backstory is your character’s past. They do not necessarily form part of a story. But they add to the plot and create a better understanding of certain events in a literary work. To achieve a great effect with the backstory in your manuscript, you should try not to lump them in the first chapter. Rather, spread them across several chapters of your manuscript as the story builds.
You can introduce each backstory when a character wants to take action, reflects, or wants to make a decision.

Don’t introduce many characters in your first chapter:

When writing the first chapter of your manuscript, avoid introducing too many characters. Doing this may prevent you from creating a good reading effect for your readers, who tend to struggle with remembering the characters. Limiting the number of characters you introduce in your first chapter will avail you of the opportunity to create compelling and easy-to-remember moments and actions. The trick to this is introducing the main characters of your book in the first chapter. That is, the protagonist and the antagonist will surely suffice for the effect you wanted to create.

Introduce a new challenge:

Towards the end of your first chapter, introduce a new challenge. This is to enable your readers keep turning the pages in search of answers or remedies to illusions your book already projected in their heads.
For instance, you might have a protagonist suffer from a deadly disease with an unknown cure and has been prescribed to have very few days left to live. He may then get some information about a certain herbalist in a dangerous faraway land who has the cure. The character engages in the deadly journey and spends days fighting numerous carnivores on the way. However, getting to the herbalist’s abode, he discovers the herbalist had gone on a journey that would take him many days to return.

Ending the first chapter on this note will make your readers eager to find out if the protagonist survives or not. The desire to find out how he or she sorts things out will force your readers to keep reading.


Religiously adopting the above tips on writing the first chapter of your manuscript will give you a great head start when writing.

First-person Narrative: 7 Tips for Writing Great Narrators

 

Telling a story using mainly first person narrative has both pros and cons. Here are 7 steps to creating a great ‘I’ narrator, but first:

The pros and cons of writing a novel in first person

The benefit of telling a story in first person is that readers discover the voice and psychology of a character as expressed directly by the character. This gives immediacy, the sense of ‘being there’. The pronouns ‘he’ and ‘she’ in the third person make the reader more conscious of the narrating voice. It stands a little more apart from the characters whose stories are told.

On the minus side, first person narration can restrict your readers’ access to the inner worlds of your other characters. The story is narrated from a single person’s perspective, with all the limitations that fixed perspective involves. There are ways to get around this however (you can use multiple first person narrators to tell your story, for example). If your narrating ‘I’ character is an anti-hero, keep in mind that some readers may also balk at being asked to see through the eyes of an unpleasant or unethical person. This is why it’s often wise to give anti-hero’s some likeable qualities (just as it is wise to give likeable protagonists flaws).

Regardless of the strengths and drawbacks of first person narrators, it’s crucial to write compelling, effective ones. Here are 7 ways to do this:

1. Evoke the senses, not only the narrator’s inner world

Writing a novel or story in the first person makes it tempting to let your narrator dwell on their thoughts and feelings extensively. Often characters can feel lacking if all the focus is on their mental and emotional processes, though. Have your character describe not only thoughts but also sights, sounds, smells and tastes where appropriate. When you use a first person narrator, ask:

  • What senses are strongest in this particular character and what does that say about them?
  • How can I give the reader a greater sense of an embodied narrator and not just a disembodied, storytelling ‘I’?

Remember to ground your narrator’s observations in the material world. Because this will add colour and depth to your story.

Focusing on all aspects of your narrating ‘I’ character’s experience, physical and otherwise, is one way to write a great narrator. It is also important to let readers see through your narrator’s eyes actively:

2. Avoid overusing words that place distance between the narrator and your reader

Because the narrator uses the first person ‘I’ (and sometimes the plural ‘we’) to tell the bulk of the story in first person narration, you may be tempted to begin sentences with ‘I’ a lot. Take this sentence for example:

‘I saw that the door was closed and I heard a faint scratching noise coming from within the house. I thought it sounded like someone trying to dig a tunnel out.’

The words ‘I saw’, ‘I heard’ and ‘I thought’ all place the reader at one remove to the unfolding events. The reader isn’t seeing, hearing or thinking these things through the narrator. The reader is being told about the narrator’s experiences. The scene could be more vivid if the narrator didn’t ‘report’ her or his experience. The snippet could be rewritten as follows:

‘The door was closed and a faint scratching noise came from within the house. It sounded like someone trying to dig a tunnel out, I thought.’

The reader is placed at the scene, seeing the door and hearing the scratching. The intrusive ‘I’ can come later in the sentence or only in a subsequent paragraph. Ruthanne Reid, writing for The Write Practice, discusses these ‘filter words’ that can place distance between readers and the experiences of the first person narrator. It should be said that in some cases you might want this distance for creative reasons. You might want the reader to not see the scene so vividly in their mind’s eye. Yet become conscious, at least, of how you use filter words (such as ‘I saw that x was so’) and remember to be sparing with them, particularly if you want readers to experience a scene through your narrator’s eyes.

One way to make your narrator great and to let the reader see what they see:

3. Avoid merely reporting in first person narrative

A first person narrator gets to share her lived experience and take the reader along with her through every surprise, challenge or victory. Describing things that happen to your narrator in passive voice is a common mistake. You may want to emphasize your character’s passive response to a specific situation, so there are exceptions. However, compare:

‘As I was trying the door to the house, a sudden voice behind me told me it was locked.’

As a reader, you’re not placed in the scene, trying the handle and hearing the voice.

A stronger alternative:

‘The handle turned but the door would not budge.
‘It’s locked.’
I spun round, surprised by this sudden voice.’

This is stronger because speaking voices appearing in the text give readers a sense of immediacy, of the present moment in which the action unfolds.

The Editor’s Blog describes the difference between the first kind of first person narration and the second as the difference between ‘exposition’ (setting the story up and telling the reader the sequence of events) and ‘scene’ (the actual unfolding action as experienced by characters).

Now that we have some clarity about the things to avoid when writing first person narrative, here are four ways to ensure you use first person narrative well:

4. Use either expository or scene narration for the right reasons

The truth is that sometimes you will need to put the reader in a scene with your ‘I’ narrator, and at other times you will need your narrator to simply retell events as a report back. Use the impersonal, ‘I did this and then that happened’ narration for:

  • Narrating transitions between scenes (e.g. ‘After I found the mysterious house I was a little spooked. I returned home and…’)
  • Catching the reader up on important backstory that doesn’t require its own scenes (e.g. ‘I was born on a smallholding just south of the border. We moved around a lot ’til I was 14.’)

Remember that your narrator should express herself with all the variety of language that real people use:

5. Vary the way your narrator expresses feelings, thoughts and experiences

This might seem obvious, but many beginning writers in particular make this mistake. If your character is a sensitive or emotional type, they might describe feelings often throughout your story. But avoid repetitive descriptions:

‘I felt perturbed by the scratching sound that came from within the house. I felt more anxious still when I tried the door and it was locked’.

Instead of repeating ‘I felt’, vary descriptions with words such as ‘my’, articles (‘a’ or ‘the’) and other alternatives. The previous example could be rewritten as:

‘My sense of foreboding grew as I noticed a scratching sound coming from within the house. Fear surged when I tried the door and found it locked.’

Maintaining variety in your first person narrator’s self-expression is important because it increases the sense that the character is real. It also helps to prevent repetitive word choice from distracting the reader and rather lets the reader stay immersed in your unfolding story.

To write a great first person narrator, also make sure that the narrator’s voice is consistent with what the reader knows or learns about the narrator:

6. Make the narrating voice consistent with the narrator’s backstory

One common trap with writing first person stories is that the narrator sounds a lot like the voice of the author, pegged onto a series of events. To give your narrator real personality, make sure that their voice is consistent with what you tell the reader about their backstory and ongoing development.

Pay attention to:

  • Background: Where is your character from? Think about things like accent, regional slang or idioms that they would likely use
  • Class: What is your narrator’s level of education and economic privilege? How might this impact on elements such as vocabulary and whether they use formal vs. informal speech predominantly?
  • Personality: Is your narrating ‘I’ a character who is brash and coarse? Or elegant and refined?

Make sure that your ‘I’ narrator uses language in way that is fitting with her background, class and personality. If you’re writing about a poor 14-year-old girl who runs away from home, these details of her life story should feel compatible with the words she uses to tell her story.

To really hone your skill at writing first person narration:

7. Learn from how the greats use first person narrative:

As with any aspect of craft you want to develop, it’s always a good idea to take notes from the writing of your favourite authors. Many novels widely taught as classics use the intimacy of first person narration. From Herman Melville’s Moby Dick (‘Call me Ishmael’, says the narrator at the start) to Harper Lee’s To Kill a Mockingbird, examples of the above suggestions can be found.

Harper Lee’s first person narrator doesn’t open Mockingbird with ‘I thought’, ‘I felt’ or ‘I saw’. The novel begins:

‘When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow. When it healed, and Jem’s fears of never being able to play football again were assuaged, he was seldom self-conscious about his injury.’

Some thoughts on this opening and why it is an example of effective first person narration:

  • The opening fits the character of the narrator, Scout (her compassion towards and focus on others emerges as well as the importance of family in her life)
  • The narrator asserts a strong voice but does so without over-relying on ‘I’
  • The narrator’s process of remembering is set up from the start, continuing throughout the novel as she recalls social inclusions and exclusions in her hometown

Similarly, when reading a new novel written in first person make notes on how the narrator expresses herself and why this is (or isn’t) fitting for her characterization and story. Conscious observation will continuously improve your own narration skills.

Culled from Now Novel

Saturday, June 3, 2023

How Content Marketing Brings the Best Out of Your Business

 


Building a strong connection with your audience has become crucial for all businesses to get ahead.

Doing this successfully requires the proper use of content marketing.

This post, for instance, serves the purpose of informing and educating you on how to use content to get ahead in your business. And that’s one of the purposes of content marketing.

Content marketing includes information that is shared through writing, audio, or video via various platforms to communicate with an audience, thereby building trust, increasing traction, establishing authority, and generating leads for businesses.

It is not done for the purpose of making sales alone. It serves the purpose of gradually building a good relationship with a potential audience – or target audience.

It is also a means of educating the public on certain topics, depending on the niche you’re in. While this helps to make people learn, it also helps your brand build authority in that field, which in turn builds trust. And trust helps improve sales. 

Benefits of good Content Marketing

Content marketing is important for many reasons, some of which are:

  • It helps to build authority with consumers: Creating content that shows that you understand the niche helps to position your brand as one that knows its role in the market.
  • It builds trust: Content captures the audience’s attention and helps them get a feeling that they are understood by a brand, making them have a feeling of ‘we know them’ and ‘can trust their service’. This makes them want to look out for the brand when they need that service. This will also increase your brand’s reputation.
  • It helps the business generate traction: Lead generation is important for business. While it’s important to create informative content, it also needs to help the audience take action: whether recommending the brand, sharing the content, or even making a purchase. This is why a Call to Action (CTA) included in the content pieces are helpful.
  • Helps build visibility/Awareness: The more you create content that is consistent and useful to your audience, the more your brand gets appropriate visibility and awareness. The consumers will help speak for the brand due to the benefits they’ve enjoyed.

Forms of Content Marketing

Content marketing is carried out using various mediums which are mainly categorized under one of these three: writing, audio, and visual format. Specifically, it can be done using the following mediums:

  • Blog posts
  • Podcasts
  • E-mail
  • Infographics
  • Seminars
  • Webinars
  • Social media applications, and many others.

When choosing a marketing form, it is important to look out for one that will be ideal for your business, and then place a lot of focus on that platform. This decision should be based on which platforms your target audience use the most.

However, this does not mean that you can’t use more than one platform. For example, ideally, a baker would use a platform that allows for picture display like Instagram to market the business, but can also use websites to publish blog posts that will be beneficial to the audience in the form of information that will help build authority, and help customers make easy purchase decisions.

 

Creating a Good Strategy

Here are the necessary steps for creating a good content marketing strategy:

  • Understand your target audience
  • Establish brand style.
  • Have a content marketing goal
  • Choose the appropriate means of reaching your audience
  • Create a content calendar for the platforms
  • Create content
  • Publish the content
  • Promote content
  • Measure results
  • Tweak content according to results derived
  • Rinse and repeat

Conclusion 

Content marketing is the use of appropriate channels to create content that would promote a business, build trust with customers, and establish authority in that field. Mediums used in content marketing include social media and websites. A proper marketing strategy is needed to push the best content for businesses.


Rodiat Ajuwon