Monday, March 28, 2022

10 Reasons Storytellers Should Dabble in Poetry

 

man who wants to be a storyteller with book in hand reading poetry

There was a time when poetry enjoyed mainstream popularity. People who read poetry weren’t unusual or lurking in some counterculture, hipster coffee house. Ordinary folks read poems, enjoyed poetry, and discussed poetic works.

These days, fiction takes centre stage in the world of language arts. We love movies, TV shows, and video games, comic books, and novels. Fans gather online and at conventions to celebrate their favourite stories and characters. And this other genre seems to have been relegated to the cultural backseat.

In Shakespeare’s time, entire plays were written in verse. Think about that: entire plays written in verse. Keep in mind that in those days, plays were the equivalent of movies and television (live-action entertainment). Imagine if the lines from films like TitanicStar Wars, or Game of Thrones were delivered in rhyming verse, and you begin to get an idea of just how wide an audience poetry once reached.

Today, poetry is relegated to a precious few; most people who read poetry also write it. The lack of interest in it is confounding. You would think that in a one-click world of instant gratification, poetry would be embraced. You would think that in a world where music propels such widespread fandom, poetry would be appreciated. And you would especially think that in the greater writing community, where words are currency, poetry would be celebrated.

But oddly, many writers dismiss it. Some say they don’t understand it. Others don’t have the patience for it. A few remark that there’s no money in it. The reasons that most writers don’t embrace poetry vary; but the lack of appreciation for the form is omnipresent.

How Poetry Benefits Storytellers

Despite all the competition for our attention by creators of art and entertainment, poetry still manages to find an audience, especially among writers. Storytellers, in particular, reap great benefits from dabbling in poetry, both as readers and creators. Here are ten ways that poetry can inform, inspire, and boost storytelling:

  1. Language: Poets learn how to be precise and economical with language in order to produce carefully crafted stanzas that resonate clearly, effectively, and emotionally. Composing poetry forces us to think about language so we can find the best possible way to communicate an idea.
  2. Literary Devices: Poetry teaches us literary devices like alliteration and assonance, and we can then apply these concepts to our prose to make it more rhythmic or memorable and to help it flow better. Many poetic devices translate well to other forms of writing, and they can also open the door to the many literary devices that are exclusive to storytelling.
  3. Imagery: Most poets strive to paint pictures (or craft videos) with words. We say, “Show, don’t tell.” We learn to choose a poem’s language in such a way that the reader can see the poem in their mind’s eye, clearly and vibrantly. Because storytelling is about crafting scenes, which are visual, this is a priceless skill for storytellers to develop.
  4. Emotion: The primary goal of many poems is to evoke some emotion from the reader. Most storytellers share that goal. We want readers to feel for our characters, to become emotionally invested in them and their struggles. Through poetry, we learn how to craft language with emotional resonance.
  5. Musicality: Musicality is probably one of the most underserved elements of fiction writing, often ignored in favour of other story elements. But the flow and rhythm of a sentence in a story can have a profound impact on readers, even if they don’t realize it. Because poetry places a lot of emphasis on musicality, this is a useful skill that can carry over into storytelling.
  6. Vocabulary: Much of writing comes down to word choice. Writers of all forms want to choose the best possible words for whatever they’re trying to communicate. And while we can certainly tackle word choice in fiction (and non-fiction) writing, poetry, with its laser-sharp focus on language, often does a better job at keeping word choice at the top of a writer’s mind.
  7. Form and structure: It’s a lot easier to study structure with a one-page poem than with a 500-page manuscript. Poetry also teaches us how to work within established structures when we learn how to write form poetry such as sonnets or haiku. While these skills might only be loosely related to most forms of storytelling, they’re definitely useful in areas of scriptwriting for television, film, or the stage.
  8. Daily writing practice: Regular writing practice is of utmost importance for any writer. What to do when you’re working on the fifth draft of your novel, or when you’re between books and focused on marketing? Poetry is an excellent way to get your daily writing practice in, because poems can be short and quick to draft.
  9. Quick reads: As with providing quick-fix writing practice, poetry also provides quick-fix reading. For writers, reading is just as important as (if not more important than) writing. But sometimes life gets busy. We don’t always have time to read the next chapter in the novel that sits on our bedside table. Reading a poem a day is the perfect way to get some daily reading in.
  10. A fuller toolbox: All of these things come together to give storytellers a fuller toolbox packed with writing tools and techniques.

 

Are you a storyteller? Have you ever dabbled in poetry? If so, what did you learn from it that carried over into your fiction writing? If you’re a storyteller who has never dabbled in poetry, are you willing to give it a try? Let us know your thoughts in the comment box.

Writing Forward

5 Tips to Help You Finish Your Novel

 

woman writing on desk so as to finish her novel

The idea of writing a novel can be an exciting experience, but the processes involved, from start to finish, could seem like too high a mountain to climb. A lot of writers are faced with this and most times shy away from writing a novel because of it. Since you have most probably started your novel, which could be why you are reading this article, here are some tips to help you finish your work.

  1. Go for a run: It doesn’t have to be a run, but you should engage in any physical exercise or activity that excites you in order to get energized to finish your work.
  2. Create a realistic timeline: It is important to create a timeline for your work, but it also has to be realistic. Take note of how many pages you will write on a daily basis or on a weekly basis and stick to it.
  3. Skip any passage that is slowing you down: It is possible that you have not been able to finish your novel because you can’t seem to come up with an idea for a particular passage. Rather than staying stuck on that passage, just move forward and keep writing, then you can get back to it later.
  4. Avoid distractions: One of the ways to complete your novel is to go somewhere with fewer distractions when you need to write. That way, you will be able to get more done in a short amount of time.
  5. Avoid perfectionism: Trying to attain perfection in writing usually takes a lot of time and is usually almost impossible to attain. So, when you are writing, avoid going back to re-write or change things constantly. Just keep writing until you are done with the whole book.

After you are done with the writing, you can now re-write and edit thoroughly.

 

It is also important that you don’t compare yourself to other writers so that you don’t get discouraged; just focus on getting your novel out of your head, one chapter at a time till you get to the end.

 

All the best.

Simbiat Bakare

4 Time Management Tips for Social Media Managers

giant clocks to tell time being controlled by social media manager

 

It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.

In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities.

Raise your hand if the scenario below sounds familiar:

A Day in the Life of a Social Media Manager

6am – 12pm

  • Check company social media notifications before you even roll out of bed.
  • Quickly respond to any messages or tweets
  • Sneakily check for brand mentions as you’re stuck in traffic
  • Schedule all brand messages for the day across all social networks
  • Eat lunch at your desk while checking your personal Facebook, Twitter and LinkedIn messages

1pm – 5pm

  • Research articles that are relevant to share with your brand’s online community
  • Check your company email and social media sites for new notifications
  • Respond to any brand mentions or comments
  • Identify influencers to connect with
  • Get caught up in not one but two trending topics on Twitter
  • How is it 5pm already?

6pm – Midnight

  • Review daily social media performance
  • Schedule morning social messages
  • Register for an interesting social media marketing webinar about visual content
  • Cannot function…need sleep

Making the time to execute on a comprehensive social media strategy that garners results can rattle even the most experienced marketers.  Social media marketing is flush with its own set of challenges and distractions.  Below are 4 helpful ways to help you focus and manage your social media marketing activities.

#1 – Determine Which Tactics Have the Biggest Impact

Reuters estimates that the average worker loses 2.1 hours of productivity every day to interruptions and distractions.1  To avoid wasting time begin by prioritizing your week.  While it’s true that unexpected issues can come up plan for the best and the worst.  If you have 3 hours per day on average to complete tasks related to social media strategy what will you get accomplished in those 3 hours?  If you were only to have 1.5 hours per day what would you want to get accomplished?  Proper planning will lead to improved productivity and efficiency.  Also, take some time to determine what your top distractions are and eliminate them.

#2 – Optimize for Productivity

Focus on what will have the largest impact on your productivity. Determining what time of day you are most productive, and which activities are most significant will help you to stay on track.  Are you an early riser, night owl, or somewhere in between?  Creating a daily schedule and routine can significantly improve your productivity.  You will also want to keep in mind statistical data which points to the best times of day and days of the week for engaging in social media activity.

Neil Patel of Quick Sprout recently published an infographic that details some of the best times to publish on various social media platforms.

QuickSprout Best Time To Post

#3 – Tips For Better Time Management

I have often thought that I was invincible and could simultaneously focus on every task at once.  A balancing act acquired from years of having too much to do, and not enough time.  I considered multi-tasking an art form and a higher form of organization than my counterparts who only focused on one thing at a time.  I could not have been more wrong.

In recent years I’ve had to buckle down and force myself to devote all of my attention to one task at a time.  I’ve found that the quality of my work has improved and the level of my stress has decreased significantly.  Some tactics that have worked for me include:

  1. Closing my email when I’m working on social media tasks
  2. Exiting from all browser windows and tabs except for the one I need to work on
  3. Disabling chat or closing chat windows to avoid distraction
  4. Picking 15 minutes a day to indulge in activities such as checking personal social media profiles, responding to texts, or chatting with friends.
  5. Spending 30 minutes to an hour each morning reviewing emails and responding, do the same thing before leaving at the end of the day.

It is significantly easier to stick to your schedule if you are working ONLY on the tasks you have scheduled in the time allotted.

#4 – Use Social Media Tools for Better Time Management

Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time.  Below are three different types of tools that social media marketers can use to get the most out of their time:

Content Curation Tools

Social Aggregators & Management Tools

Want more? Here’s an awesome list of 22 social media management tools

Still Feeling Overwhelmed?

In order to help you better focus on the tasks at hand ask yourself the following questions:

  • What are your top 3 social media goals and do you have a plan for reaching them?
  • How much time can you dedicate each day to using tactics to reach these goals?
  • What steps can you take to improve your focus while completing social media activities?
  • Which type of tool: curation, aggregator, or social bookmarking can you use to help save time?

Sometimes, there are just too many moving pieces for your internal team to execute on. Know when it’s time to call in reinforcements and work with the social media marketing experts to help manage your workload.

What have you found are your biggest daily distractions when trying to manage a social media marketing program?

Image via Shutterstock

Top Rank Blog

Saturday, March 26, 2022

Book Marketing Tips For Self-Published Authors

 

books with marketing tips written on covers

In this post, you will get ten book marketing tips to help increase your book sales as an independent author.

Self-publishing is not a new phenomenon anymore as it has now become an integral part of the publishing landscape.

However, there is one component that remains a stumbling block – getting your book to sell.

Book marketing is tough, hard work, time-consuming and can even be dispiriting. If that’s not enough, it can also be expensive.

We all hear about the ones who ‘got lucky’ such as Amanda Hocking and E L James, but these are rarities. However in saying that, they didn’t achieve success without a lot of hard work either.

Self-published authors have no choice but to face up to the onerous task of promoting themselves.

However, traditional publishers are now cutting back on their book marketing budgets, so more and more of their authors are having to use social media to ‘flog’ their wares as well. It’s becoming a level playing field.

So what can you do to give your book a chance? Here are ten ideas.

1. Write a great book.

It may sound silly, but it’s the very first ingredient in getting a book to sell. Knowing what readers will like isn’t easy, so don’t expect that just because you’ve written a book, it will sell.

In my case, my favourite book is my very worst seller, so what would I know?

2. Social media is a must.

If no one knows about you or your book, how can they buy your book? Social networking is a ‘one thing leads to another’ tool, so by continually expanding your contacts you help build your author brand. Another good reason to exploit social media is that it is free.

3. Don’t try to sell – try to market your book.

Do not use social media to sell books. Selling is not marketing. ‘Buy my book’, ‘Check out my book’ and ‘My book is free today’ messages are 100% guaranteed to make you look like a spammer.

Could you imagine Neil Gaiman or Dan Brown sending messages like this?

Talk about yourself, other people, post intelligent comments and interact and get known.

Marketing is about ‘brand recognition’, so your objective is to become known as an author. When you are successful at this, your books will then hopefully sell themselves.

4. Use every contact point you can find.

Set up accounts on all social media sites related to books. Goodreads, AuthorDen, Shelfari or any other you find. Also use sites such as Stumbleupon, Pinterest, Google+ and Facebook. All of these will add to your search engine listings and get your name ‘out there’.

Set up a Google Alert for your name so you can be notified whenever your name is listed on a new search engine entry. Remember that you are marketing yourself as an author, not direct selling books.

So remember to write an intelligent and informative bio or description for these sites. If you are an author, show people why when they first read your bio.

5. You must have a blog.

While a website is a useful central resource for information about an author and their books, a blog is much more dynamic and should be the conduit through which all book marketing is driven.

Having new informative blog posts circulated through a number of social networks is a great way to expand your reach and attract new readers. Also, regular blog posts will be indexed by Google and Bing and help bring new potential readers to your blog.

6. Giving away ebooks is cheap marketing.

Free books should never be seen as giving away money. They should be viewed as an introduction to your writing and your name to new readers, and the more, the better.

Even if an author has only one title, a free book offer can help build a base of readers for the second and third books.

I use Kindle’s KDP Select program, and when I offer any of my titles for free, I’m pleased if 500 readers download the book. I’m even happier when 5,000 do. And thrilled if 20,000 do.

The more, the better. There are 6 billion people in the world, so you have plenty of market left.

7. You should budget for paid promotion.

Pay for some exposure, but within reason and your budget. There are many options available to buy advertising or promotion, and high traffic sites can boost exposure for your name and title.

I’ve used a number of sites, and while some have been more successful than others, it’s a long-term game of building your author brand.

8. Keep your cool.

Always be positive and never enter into conflict on any platform on the Internet.

Arguing, criticising and being obnoxious are sure-fire routes to failure. Never ‘flare’ on the Internet as comments made in a temper will last forever and tarnish your reputation. Ignore bad reviews, nasty comments and trolls. Rise above their level, always.

9. Keep writing.

Write another and much better book. Quite simply, the more books you write, the better you get, and the more chance you have of making book sales.

10. Stay positive.

Don’t check your book sales hourly. It’s depressing. Do it once a week, or even better once a month. You might get a surprise.

Marketing a book takes time and patience, so stay positive and think about what little things you can do each day that will help find new potential readers.

Source: Just Publishing Advice

6 Tips for Effective Event Promotion

 

Woman speaking to two young people about Effective Event Promotion

Would you like to conduct an effective event promotion? Let's take your hand and walk you through it.

Read on.

 

One of the best ways that you can get your business in front of potential customers is by hosting an event. They can come in many shapes and forms, from seminars and debates to conferences and exhibitions, but they all serve the same goal of getting people who are important to your company into the same room and interacting with one another.

 

As this article from Forbes (emphasis mine) outlines, an event can make your business more familiar to people and help your brand to become more approachable. It’s a chance for you to show your customer base how much you value them by providing quality speakers and content. Your event can also provide valuable time for networking between people who probably wouldn’t have connected otherwise.

However, the main challenge for you as an organiser comes when you have to get your event out there in front of its intended audience. Without effective promotion, the value of whatever you are planning will plummet, taking a lot of your brand’s credibility with it. Taking this into account, let’s take a closer look at our top six pointers for effectively promoting your event.

6 tips for effective event promotion

1. Plan ahead (way ahead)

You should be looking to plan your event with enough time to comfortably organise the agenda and promote it. There is no set recommendation for this, and how long you need can depend on a number of factors. For example, large events will require a lot more time to organise, as well as needing extra time to advertise if you are targeting a high number of attendees. Furthermore, a public event will need wider and more intensive promotion compared to a private affair. You need to take these things into account and set a date you know gives you plenty of time to organise.

2. Find sponsors and use them to aid promotion

Even though the main role of your event sponsors is to provide funding, they can play a valuable role in its promotion too. If your brand is growing and in need of a helping hand to boost your event’s profile, securing a well-known partner can be a valuable asset. Not only could their name grab potential attendees’ attention, but they can use their considerable network of influence to further the reach of your promotion. They have a vested interest in more people seeing their own branding, so they should be more than willing to assist you in increasing awareness.

If you don’t quite know where to start looking for a sponsor, a service like SponsorMyEvent can put your event in front of a large audience of companies looking to do exactly that.

3. Get your event infrastructure in place

In order to conduct an effective event promotion, before you begin you will need to create a landing page or website where people can be directed to get full details, as well as to book their place. If you don’t have the expertise to do this or your website doesn’t have the capability for ticket sales, consider using an automated system, such as EventStop, which has an easy landing-page setup and will allow you to conveniently manage attendance of your event. Not only will it allow people to pay any fees themselves, but its registration, tracking, and reporting features mean that you don’t have to dedicate a whole team of staff to tracking everything, freeing them up for more pressing tasks.

4. Use social media to get the word out

Once you’ve got somewhere to direct people, you can begin to promote the event across your brand’s social media accounts. If you start this effective event promotion process early, you can use the booking of speakers and the addition of sponsors as an excuse to update your message across different platforms. Always remember to share the link to your website, while getting your sponsors to share your posts or create their own about your event. Furthermore, you should always be ready to interact with anyone who comments or asks questions about your social media posts as this will help you to look approachable while fielding essential questions.

5. Use direct marketing to reach everyone else

Another way of letting your customers know about your event is by carrying out a targeted email campaign, where you send out personalised invites directly to their inbox. This is useful if you’ve built up a large customer database over the years or if you have access to the details of people whom you know will be interested in attending your event.

6. Hold a detailed review of your event

Once the dust has settled on what has (hopefully) been a successful event, it’s important that you get your promotion team together and have a closer look at what they did well and what could have been done better. The findings from this kind of review can be used to inform how you go about publicising your events in the future, allowing you to operate much more effectively without wasting resources on things that don’t work.

Follow the six tips in this article and you will be well on your way to planning and promoting a very successful and well-attended event.

 

Culled from Talk Business

Grammar Rules for Effective Writing

 

word art showing grammar and related terms

For language students, learning the rules of grammar is one of the most boring parts of language learning. Grammar is not easy to learn, let alone master. Writers, editors, and proofreaders must make a lifelong commitment to learning the rules and determining when the rules should be broken.

The rules of grammar are designed to help us communicate clearly, both in our speech and in our writing. The rules of grammar shape the structures of any language from the smallest to the largest unit. When proper grammar is absent, writing is sloppy, inconsistent, and difficult to read. To put it bluntly, we need grammar to make sense.

When a writer hasn’t bothered to learn the rules of grammar, it shows. The prose doesn’t flow smoothly or naturally, punctuation marks are strewn about haphazardly, and there’s no sense of clarity. Sentences are jumbled, words are misused, and paragraphs are disorganized. It’s a mess. The work is lazy and sloppy. Nobody wants to read it.

We’ll take you through key grammatical rules guiding writing in English Language. Let’s consider a few in this article.

Rule 1. Use concrete rather than vague language.

Vague: The weather was of an extreme nature on the West Coast.

This sentence raises frustrating questions: When did this extreme weather occur? What does “of an extreme nature” mean? Where on the West Coast did this take place?

Concrete: California had unusually cold weather last week.

Rule 2. Use active voice whenever possible. Active voice means the subject is performing the verb. Passive voice means the subject receives the action.

Active: Barry hit the ball.

Passive: The ball was hit.

Notice that the party responsible for the action—in the previous example, whoever hit the ball—may not even appear when using passive voice. So passive voice is a useful option when the responsible party is not known.

Example: My watch was stolen.

NOTE:

The passive voice has often been criticized as something employed by people in power to avoid responsibility:

Example: Mistakes were made.

Translation: I made mistakes.

Rule 3. Avoid overusing there is, there are, it is, it was, etc.

Example: There is a case of meningitis that was reported in the newspaper.

Revision: A case of meningitis was reported in the newspaper.

Even better: The newspaper reported a case of meningitis. (Active voice)

Example: It is important to signal before making a left turn.

Revision:

Signaling before making a left turn is important.

OR

Signaling before a left turn is important.

OR

You should signal before making a left turn.

Example: There are some revisions that must be made.

Revision: Some revisions must be made. (Passive voice)

Even better: Please make some revisions. (Active voice)

Rule 4. To avoid confusion (and pompousness), don’t use two negatives to make a positive without good reason.

Unnecessary: He is not unwilling to help.

Better: He is willing to help.

Sometimes a not un- construction may be desirable, perhaps even necessary:

Example: The book is uneven but not uninteresting.

However, the novelist-essayist George Orwell warned of its abuse with this deliberately silly sentence: “A not unblack dog was chasing a not unsmall rabbit across a not ungreen field.”

Rule 5. Use consistent grammatical form when offering several ideas. This is called parallel construction.

Correct: I admire people who are honest, reliable, and sincere.

Note that are applies to and makes sense with each of the three adjectives at the end.

Incorrect: I admire people who are honest, reliable, and have sincerity.

In this version, "are" does not make sense with "have sincerity", and "have sincerity" doesn’t belong with the two adjectives "honest" and "reliable".

Correct: You should check your spelling, grammar, and punctuation.

Note that “check your” applies to and makes sense with each of the three nouns at the end.

Incorrect: You should check your spelling, grammar, and punctuate properly.

Here, “check your” does not make sense with punctuate properly, and punctuate properly doesn’t belong with the two nouns spelling and grammar. The result is a jarringly inept sentence.

Friday, March 25, 2022

Dos and Don'ts of Writing a Publishable Academic Article

 

academic journals and magazines lying side by side

Today, we shall take you through the dos and don’ts of writing an academic article that is worthy of getting published in any journal in the world. And these are just easy steps to implement.

1. Ask Yourself Why You Are Doing This.

Imagine a final year student at university who has done a course he doesn’t like for four years and is now compelled to write that infamous final year “long essay” project on a topic he or she probably was just hearing for the first time. Chances are, this student would look for a shortcut just so he/she could get it over with probably by paying someone else to do it for him/her.  The reason this student would find that shorter route is simply because he has not found an answer to “why am I doing this?” Same thing applies if you want to write a scholarly article. It is a difficult frustrating journey with lots of pitfalls and if you do not have a solid reason to keep going, you will fall by the wayside or find a shorter route.

Note: your reason should be a sincere need to solve a problem.

2. Do not start at the beginning.

Never start an essay of this nature from the beginning. You need to begin with the end in mind. The very first thing is to write down your result or theory (after you must have carried out your research/experiment). Your article should be structured around this result/theory. After that, you move on to the methodology and discussion and then the conclusion and introduction. After these, you can now write your abstract. This makes your work so much easier and finely patterned.

3. Keep your drafts secret.

Protect your work with your life…at least from your subject expert colleagues. However, you can show academics from a different field. For instance, a biologist will have no clue on the research on an Economics paper, but will understand the internal logic and can tell if the style is elegant.

4. Read the Author guidelines.

You know those long and tedious guidelines we see on the internet and we just scroll down to click “I accept?” Well, a journal submission guideline is something similar and reading through it might make you lose your will to live. But read you must! Following every guideline will make the review process much easier as majority of articles sent back or outrightly rejected by the editor is due to the writer’s failure to follow Journal guidelines.

5. Research your research.

You have to decide which Journal is more deserving of your article so make a list (scale of preference) of all possible journals you might want your article published in. This list should rank the journals from the biggest in academics to the smallest. Now, begin sending from the top. And only send to another if one rejects you. If you get rejected by the last in your list, then it’s probably time to try something else. Poetry maybe?

6. Be political and strategic

Being political is being savvy about the specific context you have as a young academic – what demands are there on the ranks of journals you should submit to, where will you be in five or 10 years’ time. All of these determine your political context. Your strategic context is how you plan a pathway to where you want to go with your career – do you publish lots of smaller articles in ‘easy’ journals, or keep plugging away to get that publication in one of the ‘top’ journals. You decide this, and it is up to you to plan a strategy rather than simply wandering blandly down whichever path you find yourself on.

Bonus Point

If you are at a crossroads in the research, writing, or editorial phase of your work, then now is a good time to call us!!!

Samuel Ejedegba

6 Tips for Selecting the Right Venue for your Event

 

6-Tips-Selecting-Right-Venue-Event

If you’ve been tasked with planning your company event, getting the venue right is crucial. Whether it’s a large conference, a small meeting or a glamorous gala dinner, the venue choice can really make or break an event.

We’ve come up with a list of six things to look out for when venue finding.

Venue for your event: Things to look out for

Location

One of the most important things about your event is its location. It should have good transport links and plenty of parking, and if the event takes place over a few days, you may want to consider accommodation. A venue that is easily accessible is very important as it can help prevent delegates from arriving late, getting lost, or not showing up at all.

Size

Firstly you need to confirm the number of delegates expected to attend your event and then work out the types of equipment will need in the room too. It’s essential that the venue’s size and capacity is right; too small and you risk being overcrowded and uncomfortable, too big and your guests looks lost.

Food and Drink

If the menu is good, it will be one of the things your guests will be talking about long after the event has taken place. Whether it’s canapés, a three-course meal or a drinks reception, make sure there is something to suit everyone’s tastes. Remember to offer vegetarian alternatives and see if the venue can cater for those with special requirements such as food allergies.

Technology

Take a look at the technology available and ensure the venue can provide technical support on the day. The majority of good conference/meeting venues will have high-quality AV equipment and choose somewhere that offers Wi-Fi as there’s no doubt many of your attendees will want to use their laptops, tablets and smartphones.

Reputation

Before choosing a venue, make sure you’re happy with all of the facilities, staff and customer feedback. You know you’re in good hands if the service is outstanding, and your attendees are far more likely to enjoy the event.

Date and Time

It may be obvious, but before you fall in love with a venue, check that it is available on the dates and times you require and then check your own calendar for significant events around the time you are planning. Check events taking place within the industry, seasonal events and ask potential attendees if the date will be suitable for them.

 

Culled from Sundial Group

Why Every Writer Should Join a Writing Group

 

Why Every Writer Should Join a Writing Group

So you’ve decided you want to write. Perhaps you want to share a personal experience or record a little piece of history. There may be fascinating characters pushing at the edge of your consciousness and plot lines teasing you as they urge you to risk discovering where they may lead. Maybe you have already started down a writing path and you’ve arrived at a crossroads. Which way do you go and more importantly, how do you decide?

As an emerging children’s author, I found myself at that intersection not so long ago. After almost 20 years as a news journalist, I was eager to let loose the restraints of facts and current affairs and let my imagination take control. But I had no idea if I could do it. My first supporters were my family. They nudged me forward to the edge of the cliff – I took a leap of faith. I wrote starts of stories (and even a few endings), interesting scenes, character descriptions and a rhyming picture book text, but honestly, I was meandering around with no real direction. I knew I loved writing but I also knew I had a huge amount to learn. If I was going to make this my life I was going to need some help. Enter Zena Shapter, award-winning author and founder of Sydney’s Northern Beaches Writers’ Group (NBWG). Zena says she started the group in 2009 in order to fill her own writing needs:

"There were plenty of local support groups that acted as cheering squads for writers, but that wasn’t going to improve my writing. I wanted serious feedback; and, since I was a full-time mum, I also wanted that feedback to be free. Starting my own group was the only way to achieve all that."

The group meets every month and after taking some time to build my courage, I made the journey to Sydney’s Manly Wharf to meet them. It is a decision that has changed my life. The NBWG is just one of many writing groups in existence and as Zena explains, they play a crucial role for writers of all genres and abilities. Since forming the NBWG, Zena is being published more frequently and has won eight national writing competitions.

"I don’t think there will ever be an end to learning and improving as a writer, so I value every interaction I have with my writers’ group – learning from others’ experiences is so very valuable," Zena says.

After just a single meeting, I was hooked. The critiques were thorough but ultimately positive and the members were encouraging and generous with their knowledge and experience. Soon after I joined, Zena put the call out for members interested in taking part in the “Write-a-Book-in-a-day” competition, raising money for children’s cancer charities. I’m sure mine was one of the first hands in the air. Not only did our group of ten manage to write, edit, illustrate and submit an 11,000-word children’s book in just 12 hours, our story Scribbles in the Dark also won National Best Book, National Best Illustrations and we raised the most money. As I stood at the awards ceremony to receive a certificate for the book I co-authored, I dared myself to think I might be able to do this after all.

Spurred on by my success, I decided to take on another challenge – National Novel Writing Month (NaNoWriMo). This time I was flying solo and I signed up to write 50,000 words in 30 days. Once again, it quickly became clear connecting with other writers was going to be key to success.

Nick Hudson was the Sydney NaNoWriMo Municipal Liaison, and states being around other writers definitely keeps you motivated:

Knowing you’re not alone, being able to discuss your story in a welcoming environment, and sitting beside people that you don’t have to explain why you write to, all makes you feel part of something bigger.

NaNoWriMo is certainly big. In 2018, 315,000 novelists signed up for the challenge worldwide. While each region held write-ins, it was social media that tied the entire community together.

"Social media is fantastic for connecting people," says Nick. "Checking Facebook or Twitter, those are things that people are doing anyway because they have the habit."

Throughout the month I noticed I wasn’t alone in relying on social media to help me through the motivational dips. NaNoWriMo driven online writing marathons and sprints, combined with encouraging comments from other participants keep pushing me forward. Then as the end of the month approached, the online writing community became one giant cheer squad. Whether a person had completed 500, 5000 or 50,000 words, they were given a big pat on their virtual backs. Nick says social media helped bring people together who might otherwise never have met:

"One of the things that people discovered doing NaNoWriMo this year," he said, "is that there’s lots of people just like them, who all want to talk about writing with someone, who go through periods of low confidence in their writing, but who persist with writing through the doubt and worry."

I’m thrilled to say I’m one of the “winners” having passed the 50,000-word target. The first draft of my children’s fantasy series is now more than half written and I intend to have it finished early in the new year.

I think this quote, shared by Nick at the start of NaNoWriMo, sums up why being part of a writing community is so important:

Everyone you meet … knows you first and foremost as a writer.

I’m still part of the Northern Beaches Writers’ Group and the members continue to help me tear down and build my writing back up. I’ve made some fantastic writer-friends who share their successes and perhaps more importantly their rejections. Through my connections I have been appointed the editor of the Society of Women Writers NSW quarterly magazine and e-news, one of the oldest and most prestigious writer’s groups in the country. I found the right path by connecting with other writers, in person and online and I hope you do too.

Credit: Writer’s Edit

Thursday, March 24, 2022

8 Tips for Improving Your Writing Style

cup of coffee and jotter with pen on table for improving writing style

 

There are many types of writing styles, though many of them incorporate simple words, short sentences, and direct language that engaged readers. While you should preserve your unique authorial tone, you can also improve your writing style with deliberate choices about structure and usage.

What Does Writing Style Mean?

Writing style is the voice and tone a writer uses to convey a story or express an idea. Every writer has their own personal writing style based on how they use words, their level of formality, their sentence structure, and their overall approach to the art of writing. A good writer uses different styles of writing depending on the purpose of their text. For example, blogging has a more casual tone while business writing requires more formal language.

4 Types of Writing Styles

There are four general stylistic categories that writing falls into. These different types of writing styles are differentiated by their purpose. Writers will use one of these general styles while also incorporating their own personal style into their piece:

  1. Expository writing: An expository writing style is used for delivering facts and information rather than storytelling. Examples of expository writing include nonfiction books, scientific writing, technical writing, and news articles.
  2. Descriptive writing: A descriptive style uses figurative language and sensory details to paint a picture in a reader’s mind. Poets use this type of writing style in their work.
  3. Narrative writing: Narrative style has a plot, characters, and setting and is used in creative writing. It is the style writers use to craft a novel, novella, or screenplay. Examples of narrative writing style include Ernest Hemingway’s short story The Old Man and the Sea and The Shining by Stephen King.
  4. Persuasive writing: A persuasive writing style tries to influence readers to adopt the writer’s point of view. Examples of persuasive writing include letters of recommendation, academic writing, and cover letters.

8 Tips for Improving Your Writing Style

To be a better writer, you need to know how to be direct and clear, while also putting your own stamp on your writing. Follow these eight writing tips for improving your style:

  1. Be direct in your writing. Good writing is clear and concise. Lose filler words, like unnecessary adverbs and prepositional phrases, simply take up space and weigh a sentence down. Say exactly what you mean in the most direct way.
  2. Choose your words wisely. There are many ways to write a sentence, and there are different words you can choose to convey the same idea. Always choose the simpler of two words. Use familiar vocabulary instead of lofty words from the English language. Simple words are more direct and easier for all readers to understand. Use a thesaurus if you need a little help finding a replacement or an easier way to say something.
  3. Short sentences are more powerful than long sentences. A story loses steam with wordiness. Short sentences are easier to comprehend, something that readers appreciate. Avoid trying to pack too much into a line. Every sentence should contain one thought or idea.
  4. Write short paragraphs. Keep your paragraphs short and manageable. Each one should consist of sentences that support the same idea. Short paragraphs are easier to digest. They also create a more visually appealing layout on the page. Academic writing often consists of lengthier paragraphs, as they need more information to support each theme. In less formal writing, shorter paragraphs are the norm.
  5. Always use the active voice. Use the active voice and adhere to subject-verb-object sentence structure. It’s the most direct path to making your point. With the active voice, the subject is doing something, which is more exciting than the passive voice, in which something is being done to the subject. The passive voice might be grammatically correct, but it creates long, complex sentences and is a weaker way of presenting information.
  6. Review and edit your work. Proofreading your first draft should be the first step in your editing process before you hand your story over to a professional editor. Tighten your writing, check your word choice and sentence structure, and hone your voice to improve your style.
  7. Use a natural, conversational tone. Your writing style relies on your own, unique voice. Communicate in your comfort zone. In other words, write like you converse. Shape ideas with your original thoughts and voice, and do your best to avoid clichés. Your writing style should reflect your personality.
  8. Read famous authors. Pick up any book by Mark Twain, and you’ll know it’s his writing simply by the tone of the story and the words he uses. Great writers put a stamp on their writing with a signature style. Along with works of fiction, read Strunk and White’s famous style guide The Elements of Style. Learning how other writers create their style. Then do the same with your own writing.

 

Culled from Masterclass.com

The 3 Stages of Social Media Marketing for Events

social media marketing icons of facebook linked in twitter pinterest and google+ stacked up in dark background

Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people.

For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought of as in-the-moment and spontaneous, effective social media marketing requires forethought. When planning a social media campaign for your nonprofit event, it helps to break it down into phases. Read on to learn about the three phases of social media event promotion and how to succeed every step of the way.

Social Media Marketing: How to Handle Your Event Promotion

1. Before the Event

Supporters will not attend your event if they don’t know about it. That fact is at the core of your first phase of social media event promotion. In the weeks (or even months) leading up to your event, use social media to spread the news and register people ahead of time.

To get started, identify …

Your Platforms

You can’t succeed without focus. There are new social channels popping up all the time, but you should concentrate your efforts on the two or three platforms that work best for your organization and your event.

Your Goals

Clear goals will also help focus your social media promotion efforts. For a nonprofit event, registrations or ticket sales will likely be an important measure of success. Though, it’s important to also keep the long-term value of gaining new followers and generating engagement and impressions in mind.

Your Key Announcements and Deadlines

Structure your social media promotion around a few important announcements or deadlines. You might release the date or main activities, or announce speakers, special guests, or deadlines for early-bird ticket prices. This allows you to repeatedly promote your event while relaying important information to your audience and keeping the message fresh.

It’s also a good idea to begin the use of event hashtags well before the big day. This encourages your supporters to use them and helps create interest and buzz. Reach out to a handful of dedicated supporters and ask them to post about the event. You can also call on any sponsors or partners to promote the event on social media. Send them sample text or share images that they can easily post to their social networks.

2. During the Event

Your pre-event social media work is about awareness and registrations, but during the event, your objectives shift. Day of, your efforts will seek to:

  • Enhance the attendee experience
  • Share the event with those who couldn’t make it
  • Collect content for future engagement and event promotion
Attendee Experience

Your organization can use social media to understand what your audience loves about your event and what they don’t care for. This is where an event hashtag becomes really important as it allows you to discover posts about your event in one stream. Like, share, and respond to positive posts. This will encourage people to keep talking about your event. You might even start trending!

But don’t ignore complaints. A study found that 42 percent of people who contact a brand on social media expect a response within an hour. While you’re sure to be busy on the day of your event, reading and responding to negative posts can alert you to problems you may not know about. Even if you don’t have an immediate solution, replying or messaging the attendee shows you care and want to make things right.

Share With Your Social Audience

Social media allows people all over the world to experience events they can’t necessarily attend. Use your social posts to show others what they’re missing. This will not only nurture existing relationships, but also intrigue new potential supporters. Post high-quality pictures and videos, short testimonials from attendees, and fun updates and highlights of your event. Those who could not (or chose not to) come might be enticed by what you share and make a note not to miss your next event.

Collect Content

Events offer tons of content opportunities. From pictures to videos to quotes, a great event can help generate blog and social media content for months to come. Get your whole team on board and task them to write down any awesome quotes or favorite moments. It’s also smart to have a specific list of images you want to capture ahead of time so you can ensure they’re taken.

While it’s important to have a plan walking into your event, you also need to be flexible with your day-of social strategy to capitalize on the day in an authentic way. Some of the best social media content happens in the moment. Don’t be afraid to replace or add an extra post that really shows off what’s special about your event.

3. After the Event

Much like a fundraising campaign, the final phase of your social media event marketing is about follow-up, reengagement, and key learnings. Make sure to post some thank you or wrap-up messages on your main social media channels. Now is also the time to consolidate all of the content you collected for future marketing initiatives. Review your assets and decide how they will be used in future promotions.

In this phase, you can also use social media to collect feedback from your community. In the days after, post questions about attendees’ favorite experiences. You can also promote the link to a survey to get more detailed feedback. This information will be extremely valuable when you plan your next event. You will learn what elements resonated and what issues you can improve upon.

Finally, keep your followers and event attendees updated on your subsequent events. If this is your signature annual event you can even start selling tickets for next year immediately. Let people commit now, when they’re full of happy memories.

 

Social media is a fun and flexible way to enhance your events. But, like other forms of marketing, it still requires focus and preparation. Use these three phases to optimize the social media element of your next event marketing plan

 

Culled From Classy

Dedication and Willingness to be Terrible: How Ishiguro won the Nobel

Dedication and Willingness to be Terrible: How Ishiguro won the Nobel

 

Kazuo Ishiguro wrote the bulk of The Remains of the Day in four weeks. All it took was extreme dedication—and a willingness to be terrible.

In the way the sculpture or carpentry is a craft, writing is a craft. There is art, lifestyle, and romance to it. Writers don’t just jumble words on blank pages; writing is a mix of discipline, dedication, a staring into the abyss of the subconscious, and a unison with the supernatural. Like a worker of clay, writers mash words, and are themselves mashed and caked in the clay of the art.

Writing is a delicious work, but it is for the most part simply work. It’s often lonely. It’s rarely romantic. “We write to taste life twice, in the moment and in retrospect,” Anaïs Nin said.

Writing is refreshing and exciting, and it is also a public service. Writers of literature are public servants in that they use their stage not just to celebrate literature but to also put the creation of literature in its place – of mirroring the society. And it’s especially refreshing when writers at the highest levels of the field do that. One of them has been Kazuo Ishiguro, the British novelist and the latest winner of the Nobel Prize.

On Thursday, 5th October 2017 the Nobel Committee announced Ishiguro as its 2017 laureate for literature. The Committee noted in its citation, that came in part because the author, “in novels of great emotional force, has uncovered the abyss beneath our illusory sense of connection with the world.”

Almost immediately after the announcement was made, a story from The Guardian, written by Ishiguro himself and published in December of 2014, began circulating on social media. The piece is headlined, “Kazuo Ishiguro: How I Wrote The Remains of the Day in Four Weeks.” The article details how the author overcame the consensus about writing, and most importantly the haul of life’s demand, to conjure enough letters that would become Ishiguro’s most famous piece.

Due to distractions from the “first flurry of public success” that accompanied his second novel, an end seemed to have come to his “proper” work, spending a whole year fruitlessly to write the opening chapter of a book. So Ishiguro and his wife, Lorna, hatched a plan to jump-start his creativity:

I would, for a four-week period, ruthlessly clear my diary and go on what we somewhat mysteriously called a “Crash.” During the Crash, I would do nothing but write from 9 a.m. to 10:30 p.m., Monday through Saturday. I’d get one hour off for lunch and two for dinner. I’d not see, let alone answer, any mail, and would not go near the phone. No one would come to the house. Lorna, despite her own busy schedule, would for this period do my share of the cooking and housework. In this way, so we hoped, I’d not only complete more work quantitively, but reach a mental state in which my fictional world was more real to me than the actual one.

The goal, essentially, was to deliberately create an environment in which the author and his narrative might be fused into one. It was a crash. “Throughout the Crash,” Ishiguro notes, “I wrote free-hand, not caring about the style or if something I wrote in the afternoon contradicted something I’d established in the story that morning. The priority was simply to get the ideas surfacing and growing. Awful sentences, hideous dialogue, scenes that went nowhere—I let them remain and ploughed on.”

And he hooked it. Four weeks later, Ishiguro had a draft of The Remains of the Day. He tinkered with it still, yes. He added and trimmed and honed. For the most part, though, he had, in a concentrated month, completed a masterpiece. He’d spent his year of unproductivity, he notes, doing the background work of the writing—he’d read books by and about British servants, and histories, and “The Danger of Being a Gentleman”—and the Crash came at a time when Ishiguro knew what he needed to know to write what he wanted to write. All that was required was to sit down and do the work.

It’s a helpful reminder to writers of literature both serious and less so—and to anyone who might be intimidated by talk of writing’s metaphysical properties. “If you mix Jane Austen and Franz Kafka then you have Kazuo Ishiguro in a nutshell, but you have to add a little bit of Marcel Proust into the mix,” said Sara Danius, the permanent secretary of The Swedish Academy, explaining the Committee’s choice of Ishiguro. “Then you stir, but not too much, then you have his writings.”

It’s high, and accurate, praise—but it is the reward for Ishiguro’s quest for knowledge, strong spirit to make a difference, unchained mind, and stalwart dedication to link the clutters of words, dialogues and character. And it is indeed a vital imaginative breakthrough!

Wednesday, March 23, 2022

How to Find Your Writing Style: 8 Tips for Developing Voice and Tone

hands of person who is trying to find their writing style with pen and note on a table with cup of coffe


Just like a famous designer might have a unique fashion style, great writers develop their own signature methods for storytelling and communication. Try these tips for developing a writing style that fits who you are and the stories you want to tell.

What Is Writing Style?

A writing style is an author’s unique way of communicating with words. An author creates a style with the voice, or personality, and overall tone that they apply to their text. A writer’s style can change depending on the type of writing they’re doing, who they’re writing for, and their target audience. A news journalist will have a very different style than a blogger, for example.

2 Elements of Any Writing Style

An author’s writing style is defined by two elements:

  1. VoiceVoice is the personality you take on in your writing. It is the point of view through which you’re telling a story.
  2. ToneTone is identified by the attitude that a piece of writing conveys. Writers create tone through elements like word choice, sentence structure, and grammar.

4 Types of Writing Styles

There are four main types of writing. While a writer will still incorporate their own voice in their writing, these different writing styles each have a purpose and specific audience, which dictates how an author should shape their copy:

  1. Expository writing: Use an expository writing style to inform or explain a topic to readers. Examples of expository writing include technical writing, business writing, high school essays, and news articles.
  2. Descriptive writing: Descriptive writing uses figurative language and sensory detail to describe a person, place, or thing to allow readers to create a picture in their mind. Descriptive writing is the style of writing most often found in poetry.
  3. Narrative writing: Narrative style is writing that tells a story and includes elements often found in a novel or short story, like the main character, setting, and plot. It is most often used in fiction writing. Examples of narrative writing style include The Catcher in the RyeThe Color Purple, and The Lord of the Rings.
  4. Persuasive writing: When you use a persuasive writing style, you communicate your opinion to try to influence the reader to adopt your stance on a subject. Examples of persuasive writing include cover letters, advertising campaigns, political speeches, and editorials.

8 Tips for Developing Your Writing Style

Whether you’re writing a novel or an article, you need a unique writing style that is distinctly you. Follow these general guidelines to help you find that style and develop your writing voice and tone:

  1. Be original. Focus on the point you are trying to make and say it as only you can. Avoid using clichés—they lack creativity and originality and imply that you can’t think of anything else to write. Choose language that reflects both who you are and who you’re writing for.
  2. Use your life experiences. The accumulation of unique experiences in your life have given you a distinct point of view. Incorporate that into your writing process. Let events in real life that have shaped you also inform your own work and voice.
  3. Be present in your writing. Whether you’re developing a narrative storyline or writing a blog post, immerse readers in your story by being present when you write. Use an authentic tone. Use efficient syntax to effectively convey the details of your story.
  4. Have an adaptable voice. While you should have a confident and consistent voice, writing styles should shift depending on what type of writing you’re doing. Different genres will work better with different types of writing styles. In creative writing, your personality will shift depending on the narrator’s perspective, and whether the story is told through first person or third person. Writing narratives with heavy dialogue, like screenplays, will require a writer to take on different styles with each character.
  5. Step out of your comfort zone. Don't be afraid to experiment a little in your writing. While your style should reflect who you are, it should also stretch the limits of your literary personality. Incorporate a variety of literary devices to amplify your voice.
  6. Read other authors. William Faulkner. Margaret Atwood. Stephen King. Ernest Hemingway. Each author has a unique voice, tone, and overall writing style they developed over the course of their writing career. Read some of your favorite authors as well as famous writers you’re not yet familiar with, and focus on how they use words and compose sentences to tell a story.
  7. Write often. Good writers have a regular writing habit. The more you write, the more your writer’s voice will come into focus. One method many writers use is to have a morning journal. This daily writing ritual requires a three-page, longhand, stream-of-consciousness writing exercise first thing every morning. You’ll develop better writing skills and find your own unique style.
  8. Hone your craft. Once you feel like you have a handle on your personal style, consider these other, more technical ways you can further improve your writing style.

 

Culled from Masterclass.com

How to Improve Your Customer Engagement on Social Media

man with phone in hand working on improving social media customer engagement


Looking for ways to improve your customer engagement on social media? Here are 8.

First off, if you have experience in social media marketing, you know that engaging users is no easy task.

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?

But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby -- until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.

Here are eight ways you can increase your engagement on social media and make your pages a destination worth following.

8 Ways to Increase Customer Engagement on Social Media

1. Always post.

The first rule to increasing engagement is to constantly create and post relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.

One of the best strategies is to be a curator instead of a creator. With so much great content being posted to social media, there’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. @Thefatjewish, for example, boasts over 10 million followers, and the page is almost entirely curated content.

So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.

2. Stay relevant by being timely.

The most successful accounts know how to piggyback off trending topics, events in the news and significant policy discussions. They recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch.

Jonathan Foley, founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says, “When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic. Some great examples of people doing this are @lelepons, @course and @barstoolsports.”

This eye on relevancy strategy must be working for Foley and @Positivity, since the page gained more than 100,000 followers in less than a month, and averages over 1 million impressions per day.

3. Be bold.

If you want your page to get noticed, it has to stand out from the crowd.

Users follow so many brands and pages that after a while they all begin to blend together. As a brand, know that it’s your job to always find ways to separate yourself from what everyone else is doing.

For example, short videos on social media with big text above and below the video have become extremely popular. Something Gary Vaynerchuk has done to make his videos stand out is add a red progress bar to his videos. This might seem like a small detail, but it separates his videos from the competition.

4. Get to know your audience.

A great way to connect with people on your page is to create a conversation.

Many people believe that “creating a conversation” means posting pictures and then responding to comments with general, rehearsed responses. However, that attitude may put you with the people out there struggling to succeed.

To increase customer engagement, be engaging yourself. This means calling out specific people in your stories, or finding ways to thank or even reward your most engaged followers. And, if you don’t have the bandwidth to reply, hire someone to do it for you. Yes, it’s that important.

5. Run campaigns and promotions.

Nowadays, even the most viral-worthy pages have to spend money to continue growing.

Running ad campaigns behind your most popular or most engaging posts can be a great way to sustain momentum and continue building your brand. Once you know which posts resonate the most with your audience, present them to new audiences so that you can attract the kinds of people you want following your page.

Furthermore, you can use this data to inform your own content creation or curation process. If meme posts get the most engagement, then share more of them. If it’s videos, share more videos. Let the data inform you so you can do more of what’s already working.

6. Have a personality.

Brand awareness is key. But brand awareness and the best content strategy mean nothing if you’re dull as a doorknob.

The best social media pages have a personality. Whether you’re an influencer or a big brand like Skittles, your job is to develop a brand voice people want to listen to.

Some questions to ask yourself are: what topics (within your industry) get people riled up? What types of content are controversial? What can you do that will get people talking? And, most importantly, what can you say that the most people will be able to relate to?

Creating customer engagement takes real work. But by using data and trial and error, you will learn over time which pieces of content resonate the most. Chances are, they’ll be the posts with the most personality.

7. Post when your audience is watching.

One of the most underestimated aspects of social media growth and customer engagement is timing.

Different sources will give you different information on the optimal posting times. Some say you should post after work hours - but we all know people check their phones during work. Others say you should post during work hours - but then again, that's when people should be working.

The truth is, when you "should" post depends entirely on your audience.

Are you trying to engage 16-year-old gamers? Then probably post after school hours, since high school is a bit more strict about kids using their phones. Are you trying to engage college students? Middle of the day could work, but so could really late at night.

Timing is a trial-and-error process. Try posting at different times of the day, and track your engagement. When you start to see patterns, use them to inform your posting times.

8. Make your posts (and your page) visually appealing.

This may seem obvious for a visually based network like Instagram, but it’s a lot harder to implement on Twitter, LinkedIn and even Facebook.

Optimizing the visual starts with your bio and ends with your content. Make sure your bio is spaced appropriately and has emojis that speak to your brand. Make sure the post pinned to the top of your profile is one with a high amount of engagement (and a great picture). And, most important of all, make sure your profile is a complete representation of who you are and what you share. Do this by alternating between text, pictures and videos.

Remember: if your page looks great, users will be more likely to give it their attention, which of course is the whole goal.

By Aj Agrawal